Force India Signs Univa as New Technical Partner

Univa, a leading provider of automation data management software, have announced a new technical partnership with Formula 1 team, Sahara Force India.

Sahara Force India will make use of ‘Univa Grid Engine’, Univa’s core product. 

Otmar Szafnauer, Chief Operating Officer of Sahara Force India, said: “It’s fantastic to begin a technical partnership with Univa and benefit from their knowledge of data management software. Almost every area of the team relies on simulation tools to help develop the car and it is here that our relationship with Univa will be of great value. We welcome them to the team and look forward to shared success going forward.”

Gary Tyreman, President and CEO of Univa Corporation, added: “Formula One epitomises leading-edge design and awe-inspiring innovations where mankind leverages high-performance technologies to excel and achieve what was once considered impossible. Sahara Force India uses Grid Engine software to support the tight timelines of their engineering design simulations and continual efforts to improve racing performance. Univa is proud to become an official technical partner and we look forward to celebrating a successful first weekend together at the upcoming Canadian Grand Prix.”

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Ranger Boats Renew FLW Sponsorship

Fishing organisation FLW has extended their sponsorship deal with boat manufacturer Ranger Boats.

FLW and Ranger have enjoyed the longest-running boat sponsor relationship in the sport, with a history that dates back to FLW’s formative years in the early 1980s as Operation Bass. 

“We’re proud of our relationship with FLW and excited about the future,” said Ranger Boats President Randy Hopper. “From Tour level events and championships like the Forrest Wood Cup, to weekend tournaments across the country, FLW provides an incredible venue for Ranger customers of all skill levels and delivers a competitive experience that’s second to none. We look forward to supporting Ranger anglers and FLW for years to come.”

“We’re extremely proud of our long-term partnership with Ranger Boats,” said Trisha Blake, President of Marketing at FLW. “We’ve enjoyed building the sport of competitive bass fishing with them, and look forward to many more successful years working alongside the unquestioned leader in premium fishing boats.”

Ranger Boats is the exclusive boat sponsor across all of FLW’s media platforms, including tournaments and Expos, websites, social media, FLW Bass Fishing magazine and “FLW” on the NBC Sports Network.

PGA Tour Golfer Matt Kuchar Becomes Sketchers Ambassador

PGA Tour golfer Matt Kuchar, healing currently ranked 5th in the world, will become the the first brand ambassador and face of the Skechers GOgolf line, part of the Skechers Performance Division.

The multi-year partnership will feature Kuchar in a global Skechers GOgolf advertising campaign that covers TV, print, digital and outdoor mediums. Skechers Performance Division will also collaborate with Matt Kuchar on a namesake signature shoe line.

“We are excited to announce the addition of Matt Kuchar to the Skechers Performance Division as we expand the Skechers GOgolf line,” said Robert Greenberg, SKECHERS Chief Executive Officer. “Aligning with Matt is key to our overall growth strategy for the Performance Division and we know he will play an integral role in building brand awareness with both consumers as well as the discerning golf community.”

As one of the most respected golfers in the sport, Kuchar’s accomplishments are noteworthy. After bursting on to the golf scene with his trademark smile at the 1998 Masters as the reigning U.S. Amateur champion, he has claimed seven titles on the PGA Tour and is a perennial fixture atop tournament leaderboards. His 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.

“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success,” Kuchar said. “In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”

“Matt brings a great deal of knowledge to our product development,” added Rick Higgins, VP of Merchandising/Marketing, Skechers Performance Division. “He offers all the qualities we look for in a brand ambassador so we’re thrilled to partner with him on our Skechers GOgolf line. We work closely with our elite athletes to build innovative footwear and Matt’s insight will help infuse our existing award-winning technologies into our golf offering.”

This announcement marks the third elite, high-profile professional athlete to join the Skechers Performance Division. On board since 2011, champion marathoner and Olympic medalist Meb Keflezighi recently extended his agreement by three years through 2016 and elite distance runner Kara Goucher signed on in May.

Mistic Joins SH Racing Rallycross as Associate Sponsor

Electronic cigarette maker Mistic has signed on as a an associate sponsor of the SH Racing Rallycross No. 07 Ford Fiesta ST car driven by Nelson Piquet Jr. for the 2014 Red Bull Global Rallycross (GRC) season.

Mistic currently serves as co-primary sponsor of the No. 11 car piloted by KVSH Racing’s Sebastien Bourdais for the 2014 and 2015 Verizon IndyCar Series seasons. Bourdais, viagra 40mg a four-time Series champion with 31 career wins, doctor finished seventh in the 2014 Indianapolis 500 and fourth in the inaugural Grand Prix of Indianapolis on May 9.

“Based on the early success of our IndyCar Series sponsorship with the KVSH Racing team, order we decided to expand our portfolio in action sports with the increasingly popular and fan-centric Red Bull GRC series,” said John Wiesehan Jr., CEO of Mistic. “Our sponsorship coincides with the national rollout of our Haus personal vaporizer, which will be carried on the No. 07 Ford Fiesta ST driven by international superstar Nelson Piquet Jr.”

Nelson Piquet Jr. signed on in April as a driver for SH Racing Rallycross, which is owned by James “Sulli” Sullivan, whom also is a partner with IndyCar’s KVSH Racing. Piquet Jr. is a former Formula One and NASCAR driver and the son of three-time Formula One world champion Nelson Piquet. He recently raced in the GRC series season opener in Barbados on May 18 securing two heat wins and a fourth place main event finish. Piquet Jr. will return to action at X Games Austin on June 7 as part of the second round of the 2014 Red Bull Global Rallycross season.

“We are delighted to be able to broaden our relationship with Mistic as they look to help build awareness of its Haus brand among the highly sought-after demographic the Red Bull Global Rallycross series attracts,” said Sullivan. “Piquet Jr. is a very talented driver and a great addition to our GRC team. We’re all looking forward to the X Games.”

Cruz Azul Signs Under Armour Partnership

Reigning champions of the CONCACAF Champions League Cruz Azul have secured a new partnership with kit manufacturer Under Armour. 

The five-year agreement includes in-stadium signage, marketing use of club trademarks, and outfitting rights for the club’s youth teams.

“Cruz Azul is dedicated to winning trophies and the passion they bring to the sport of football never wavers,” said Matt Mirchin, EVP, Global Marketing, Under Armour. “They are one of the most decorated clubs in Latin America and their perennial domestic success continues to elevate their global significance. This partnership will go a long way in expanding our presence in football.”

Netball Australia Renew 2XU Partnership

Netball Australia have announced that leading performance sportswear brand 2XU has extended its partnership with the Australian national team.

The renewed partnership will see 2XU remain the Official Therapeutic and Compression Apparel of the Australian Netball Diamonds ahead of the 2014 International Netball Test Series in October.

“It is great to have 2XU on board again as the Official Compression Partner of the Diamonds, viagra ” Australian Diamonds coach Lisa Alexander said.

“I know the athletes really enjoy the garments as they assist extremely well with their training and recovery so it’s fantastic to have continued encouragement and support from 2XU leading into our international Tests.”

“As Australia’s leading high performance sports brand, cialis we pride ourselves in partnering with the finest netballers in the country, pilule ” said 2XU Sponsorships Manager Nicola McDonald.

“We look forward to supplying Netball Australia, and its vast netball communities across the country, with our world-leading Compression collection in order to achieve unparalleled results in training, match day and recovery.

“It’s an honour to have our acclaimed apparel worn by these dynamic athletes – the finest in Australia, and we look forward to the journey ahead.”

Nestle Nesquik Sign US Youth Soccer Partnership

Nestle Nesquik have announced a multi-faceted partnership with youth sports organizations US Youth Soccer and AYSO Soccer.

They will support education and awareness of the importance of providing healthy recovery and refueling options for soccer athletes. Nesquik is also teaming up with professional soccer players and coaches nationwide to reinforce that Nesquik is a recovery beverage.

“Nutrition makes a huge difference in athletic performance after games and practices, and it’s clear to me that low-fat chocolate milk can help players get an extra edge,” said Alexi Lalas, former U.S. National Soccer Team member and current analyst for ESPN and ABC Sports.  “Speaking on behalf of myself and my kids, we’re looking forward to refueling with Nesquik on and off the field this year.”

Nesquik will also participate in many large soccer tournaments this year, including the AYSO National Games in Los Angeles, and the US Youth Soccer National Championships in Maryland, where they will offer offer coaches, parents, and players information on the recovery benefits of low-fat chocolate milk.

“We’re excited to be partnering with truly outstanding organizations, and players, and have this unique opportunity to provide coaches and parents with excellent tips and products for better recovery,” saidJared Zack, of the NESQUIK Brand. “Nesquik should be the beverage of choice after games because it can help restore exhausted muscles in a way that other leading hydrating sports drinks cannot.”

Smart Becomes Official Automobile Partner of AVP

Professional beach volleyball tour AVP (Association of Volleyball Professionals) have announced a partnership with car company smart USA to sponsor the AVP Tour’s 2014 season.

As part of the deal, medicine smart will be designated as the Official Automotive Partner of the AVP for all seven of its tournaments this season, pill and smart will receive title sponsorship of two of the AVP’s marquee Southern California events. The “smart AVP Manhattan Beach Open” will be played August 14-17, and the “smart AVP Championships at Huntington Beach” will be played September 18-21. 

The deal includes sponsor options to extend for the 2015 and 2016 seasons. Last season, smart sponsored the season-ending “smart AVP Championships at Huntington Beach.” 

“smart USA is excited to extend its commitment with the AVP for the 2014 season,” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA. “For many years, smart has supported beach volleyball around the world, and we’re thrilled to help the sport thrive right here in the U.S.” 

AVP Managing Partner Donald Sun added: “We couldn’t be happier to announce our season-long partnership with smart. The AVP is an emerging brand that seeks to connect with a young, affluent and aspirational lifestyle, and smart is a perfect fit in reaching that same demographic. We’re truly appreciative of the support that smart has offered as we continue to expand our professional domestic beach volleyball tour, and we’re looking forward to growing with them in the years to come.” 

smart will also receive signage on the stadium court and throughout the tournament footprint at all 2014 AVP tournaments, as well as TV advertising on the AVP’s CBS Sports Network broadcasts and website and social media integration..

Motion Pro Retains GEICO AMA EnduroCross Championship Sponsorship

Californian based tool, buy cialis cable and control company Motion Pro has remained an official partner of the GEICO AMA EnduroCross Championship.

“EnduroCross is proud to have Motion Pro on as a sponsor of the GEICO AMA EnduroCross Championship for another season, cough ” said Lance Bryson, unhealthy Director of Marketing and Sales for EnduroCross. “Clearly, Motion Pro is the absolute top-performing brand in Motorcycle tools, cables and controls and we thank them for supporting the best riders and for choosing EnduroCross to showcase their product line.”

EnduroCross is more than demanding for racers and mechanics alike. So having top-quality parts and the finest tools only makes sense for the top teams and riders.

“The GEICO AMA EnduroCross series provides Motion Pro the finest stage to showcase our premium line of tools, cables and controls,” said Brandon Baldwin, Sales and Marketing Director for Motion Pro. “This series is the most concentrated environment of performance and durability testing we can look for and, as the top riders prove at every round, durability, functionality and preparation are the keys to success. Motion Pro and EnduroCross are a great fit.”

Glasgow 2014 Secures Arnold Clark as New Sponsor

Organisers of the Glasgow 2014 Commonwealth Games have announced Arnold Clark as their latest sponsor. 

Arnold Cark will be an Official Provider for the Games in relation to Vehicle Rental, prescription Fleet Storage, Vehicle Training and Valet Services. 

This will include the provision of office space, vehicle storage for the Games Fleet of Ford vehicles, as well as cleaning and valet services. 

Arnold Clark will also supply training staff to support the Glasgow 2014 Driver Training programme and will assist the commissioning and decommissioning of the Games fleet of cars from and back to Ford. 

Headquartered in Glasgow, the company was founded by Sir Arnold Clark in the 1950s, and now comprises 200 locations and 9,000 staff across the UK with an annual turnover of £2bn. 

David Grevemberg, Glasgow 2014 Chief Executive, said: “We are delighted to welcome Arnold Clark into the Glasgow 2014 Sponsor family.  As a leading UK business, headquartered and rooted in Glasgow, Arnold Clark will deliver transport support and services integral to the success of the Games. The Games are Glasgow and Scotland’s opportunity to shine on a global stage and we look forward to welcoming the Commonwealth for a celebration of sport and culture.”

Sir Arnold Clark, Chairman and Chief Executive, said: “As a business Arnold Clark has always looked for ways to sponsor and develop local projects, activities and businesses; with that in mind we are thrilled to be able to sponsor an event as prestigious as the Glasgow 2014 Commonwealth Games. We are honoured to be part of such a momentous occasion and very proud to be able to host the Commonwealth Committee at our GTG training centre. 

“Working with the 2014 Games committee has given us the opportunity to celebrate our Glasgow heritage and we look forward to supporting the Glasgow 2014 Commonwealth Games.”