PGA of Australia Extend Coca-Cola Partnership

By Community | June 17, 2014

Coca-Cola Amatil (CCA) has renewed their partnership with the PGA of Australia, cough it was announced today.

Now five years on from CCA’s formal entry into the Australian golf market in 2009, both parties have confirmed their partnership will continue for another five years taking the relationship through to the end of 2018.

The renewed agreement will see CCA refocus its Australian golf strategy with even greater emphasis on providing its market leading products and premium service to PGA Professionals at golf facilities around Australia.

“Coca-Cola Amatil has brought great strength to the Australian golf industry over the last five years,” said Brian Thorburn, Chief Executive Officer of the PGA.

“Coca-Cola Amatil is committed to promoting and growing the game of golf whilst supporting our PGA Membership in all facets of their business, and we look forward to achieving great results in the coming years.”

Shane Richardson, CCA’s Managing Director Licensed & Alcohol, said that on behalf of the Australian Beverages team that he was delighted to extend the successful partnership with the PGA of Australia.

“Coca-Cola and the PGA are two powerful global brands which will continue to deliver strong results to both parties,” Mr Richardson said.

“Our unrivalled portfolio of beverages is able to continue to offer great choice to golfers and opportunities for profits for the golfing channel.

“The golfing market is a prestigious and valuable one for us and we look forward to delivering our great brands and customer service for the next five years.”

Throughout 2014 the PGA and CCA are aiming to distribute over 500,000 cases of product through Australian golf facilities.

Currently, CCA boasts a 52 per cent market share of green grass facilities with a resident PGA Professional.

Through the renewed partnership CCA will continue to provide PGA Professionals with unique trading terms and promotional benefits as well as increased training on best practices with a view to increasing product sales.

CCA will also continue its involvement with the CCA Invitational, a corporate golf event designed specifically for CCA and its clients by the PGA, as well as its support for the PG