Adidas to Supply Ligue 1’s FC Lorient

German sports apparel brand adidas wil bee the new supplier for FC Lorient from the 2014-2015 season for a three-year period. 

Guillaume de Montplanet, thumb Brand Director adidas France and Loic Fery, impotent President of FC Lorient announced the deal in Paris. 

“It is with great pride that we announce the new partnership that we have with FC Lorient. adidas, adiposity | the global leader in football, now equip the FC Lorient for a period of 3 years. This is very good news for the preferred brand of French as we now will associate the famous three stripes to one of the most popular of Ligue 1 because of its strong regional presence,” said Guillaume de Montplanet.

Allianz Secures Naming Rights to Rapid Vienna’s New Stadium

Allianz Group Austria have secured naming rights to SK Rapid Vienna’s new stadium. 

The new stadium, which will be erected on the Gerhard-Hanappi Stadium’s current site will be known as ‘Allianz Stadium’.

“We’re thrilled that in the Allianz Group Austria we have found a long term and renowned partner. The values that we share, a commitment to long term visions with standards befitting an international stage connect us”, explained General Manager Werner Kuhn. “The Allianz Stadium will be the cutting edge stadium in Austria with an intricate viewer concept and impressive architecture – with improvements for those in the stands.”

Allianz has already given its name to five sporting arenas around the world – The Allianz Stadium in Vienna will be the sixth.

“Giving your name to a sports stadium has a significant emotional aspect: We’re thrilled to have this unique opportunity to connect our brand to the next generation Rapid stadium”, said Allianz’s Sales Director Christoph Marek. “This partnership is our contribution towards supporting one of the most traditions-rich football clubs in Austria, which makes us proud!”

Granada Sign Joma Sponsorship

La Liga club Granada CF has signed a sponsorship agreement with Spanish sports brand Joma until the end of the 2014-2015 season.

Under the agreement, viagra all sporting and travelling equipment, throughout all levels of the club, will be supplied by Joma. At the same time, this brand will be the only one certified to manufacture, commercialise and proved the official sporting equipment of our club.

Joma and Granada CF will coordinate commercial activities and sales of all the sporting lines of the club in the Granada region.

This is also a comprehensive contract in which Granada CF yields to Joma, publicity support at Nuevo Los Cármenes, the new training centre, the official website, official stores, corporate material and installations, for events organised by the brand.

 

Cho-A Pharm Partners with Manchester United in South Korea & Vietnam

Korean Pharmaceutical company Cho-A Pharm has become Manchester United’s Official Pharmaceuticals partner in South Korea and Vietnam in a new multi-year sponsorship deal.

The partnership will see Club imagery placed on Cho-A Pharm’s diverse range of products including nutritional and dietary supplements as well as over-the-counter (OTC) medicines.

Through this relationship, case Cho-A Pharm will introduce various integrated marketing and social initiatives in Korea and Vietnam. 

Richard Arnold, generic Group Managing Director at Manchester United, said: “With an on-going commitment to product innovation, coupled with a desire to be an industry thought leader, Cho-A is a market leader in South Korea and Vietnam.

“Cho-A has impressive plans to globalise its business and a commitment to empowering aspiring footballers in the two markets through the partnership with Manchester United. With over 40 million Manchester United followers in South Korea and Vietnam, Cho-A gives us another fantastic opportunity to engage our fans in the region.”

Seong-Hwan Cho, President and CEO of Cho-A Pharm Co. Ltd, added: “Cho-A is proud to be partnering with Manchester United, one of the most prestigious football clubs in the world. We look forward to generating consumers’ interest in our brand and products by leveraging Manchester United’s strong global brand equity.”

DHL Upgrades Harlequins Sponsorship to Main Partner

Aviva Premiership team Harlequins have today signed a new five-year deal with DHL.

The landmark deal will see the world’s leading logistics company become the club’s new main partner. 

Harlequins Chief Executive David Ellis commented: “Securing DHL as Harlequins long-term main partner is tremendous for the club. It’s really exciting for Harlequins to have signed with a company of DHL’s stature.

“DHL has been part of the Harlequins family since 2012 and our relationship has flourished during that time. They have proven to be a partner who really understands our sport and the values that drive it.”

DHL Express UK and Ireland CEO, Phil Couchman added: “As DHL’s own values are embedded in the qualities of teamwork, passion, and commitment, we’re delighted to partner with a club that is so aligned with us.

“As a leading brand in world rugby, we look forward to seeing the Quins’ success over the coming years on a global scale.

“Backed by a worldwide network and years of practice on the global playing field, this partnership’s a perfect fit for DHL internationally.”

McCain Becomes Official Supplier of Tour de France

The Tour de France 2014 has signed a new partner with McCain Foods coming on board as an official supplier.

This year, canada ed for the first time, the historic race starts from Yorkshire, the home of McCain Foods. The Tour de France Grand Depart is made up of three stages, travelling through Yorkshire’s finest scenery on the 5th and 6th July, before leaving Cambridge and travelling to London on 7th July. Millions of fans will line the streets over the two days to celebrate the pinnacle of elite cycling.

The tour, which passes by a number of McCain farmer’s fields, guarantees a live audience of 4 million and will help to promote the McCain brand values, tying back to their Yorkshire and potato farming heritage as well as engaging with their target audience in local communities.

As the tour cuts through this key potato growing area, the partnership celebrates not only McCain’s Yorkshire roots but also aims to unite the local communities and McCain’s British farmers, to celebrate the joy and excitement of the Tour de France in the UK.

Mark Hodge, Marketing Director of McCain Foods GB said: “McCain are thrilled to be a part of one of this year’s biggest global sporting events and this partnership is the perfect way for us to celebrate our Yorkshire and farming heritage and engage with local communities and British potato farmers. We feel there is a natural synergy between McCain and Tour de France in Yorkshire and we are looking forward to celebrating the joy of such an exciting sporting event this summer.”

Pocono Raceway Sign Google Partnership

Pocono Raceway has partnered with Google Business View Program, anabolics a division of Google Maps, decease and Aerial Media Productions.

“The Tricky Triangle” becomes the first NASCAR track in the country to partner with this Google platform. Additionally, clinic the Raceway has hired another company to capture video using an unmanned aerial vehicle (UAV).

“This is truly a great day,” said Pocono Raceway President/CEO, Brandon Igdalsky. “Anytime an organization has the chance to be the first in their respective field to partner with a giant such as Google, it is a spectacular day. We are extremely happy about this partnership. We cannot wait to show you the amazing photos and video, once the package is all put together.”

Kingspan Acquires Naming Rights to Ulster Rugby’s Stadium

Ulster Rugby has signed a 10-year agreement with the Kingspan Group, the world’s leading provider of sustainable building materials, for the naming rights to their Ravenhill home.

The stadium will be renamed the Kingspan Stadium and the deal will also result in significant investment for the game of rugby at all levels within the Province.

Kingspan, whose global headquarters are in Kingscourt, County Cavan, has been a sponsor of Ulster Rugby since 1999.

Commenting on the landmark deal, Chief Executive of Ulster Rugby, Shane Logan, said: “We are delighted to have extended our partnership with Kingspan, one of Ulster’s most successful international companies, and to have secured a stadium naming rights partner for the first time.

“This is a landmark deal and one that will have considerable benefits for all of rugby in Ulster.

“I want to thank Kingspan for its long-term commitment to the Province and I look forward to many more special rugby occasions, from school and club finals to European match nights, at Kingspan Stadium in the future.”

Pat Freeman, Managing Director of Kingspan Environmental said: “Both Ulster Rugby and Kingspan are successful globally recognised brands within their respective fields. 

“We have been a partner of Ulster Rugby for 15 years and have witnessed the tremendous growth of rugby in the Province. We have also had extensive input into the redevelopment of the stadium through our high performance technologies. We are delighted to significantly extend our already strong association with Ulster Rugby by putting our name to such a wonderful sporting venue and are proud that the home of Ulster Rugby will be now known as Kingspan Stadium.”

Puma Joins The Great Run Series as Official Sportswear & Merchandise Supplier

International sports brand Puma has become the official sportswear and merchandise supplier of the The Great Run Series.

The Great Run Series includes the Bupa Great North Run, the Bupa Great South Run, the Bupa Great Manchester Run and the Bupa Great Women’s Run.

This announcement represents a milestone in Puma’s performance strategy which has seen an expanded athlete stable in the UK. The Puma team includes Susan Partridge and Chris Thompson.

Puma UK General Manager Paul Spence said:  “This new partnership with Nova International is an important one for us, most notably for the strong brand and retail presence it offers across the Great Run Series.  Puma has a strong heritage in running and we are proud to underline these performance credentials through the activation of this partnership. Nova events attract phenomenal participation and inspire runners of all abilities to run faster and achieve personal goals.”

Nova International’s Brendan Foster said: “Puma is a global brand and their long established commitment to athletics mirrors our own history and passion for the sport. Our aim has always been to provide our runners with an exceptional event experience – from their first training run, to crossing the finish line – Puma’s expertise in footwear and apparel will undoubtedly help them achieve their goals.”

As the official merchandise supplier, Puma will open an online store on the Great Run Series website selling limited edition Great Run Series footwear and apparel.  Runners will be able to get their hands (and feet) on the latest footwear and apparel including the Faas 600S and ACTV running tights, in race villages at events across the country including the Bupa Great North Run and the National Lottery Newham London Anniversary Run.

STX Sponsors USA Hockey Star Jill Witmer

Sporting goods manufacturer STX has announced a partnership with USA Field Hockey player Jill Witmer.

As part of the agreement that runs through the 2016 Summer Olympic Games, viagra Witmer will be involved in the development, capsule feedback and testing of STX’s field hockey equipment.

“Jill is arguably the most notable college field hockey player in the last four years and before that she dominated the high school scene, pills ” said Emily Hughes, STX Field Hockey Marketing Manager. “We are thrilled that Jill choose to align herself with STX as she competes in the World Cup. We are confident she will experience continued success as she faces international competition and her dedication to the sport will help to promote the STX brand domestically and internationally.” Currently Witmer is using the Stallion 700 as she is competing in the 2014 Hockey World Cup.

Witmer earned All-ACC Freshman of the Year honors in 2010, along with All-ACC Team in 2010, 2011, and 2012, NFHCA Second Team All-American in 2010 and 2011, and NFHCA First Team All-American in 2012. The standout forward has competed with the U-19 and U-21 Teams, traveling throughout the world, and now with the Women’s Senior National Team. Witmer will graduate from the University of Maryland this winter, after returning to College Park post world championships.

“With the start of the World Cup, I couldn’t be more excited to partner with a company that is constantly innovating to help athletes reach their peak performance,” said Witmer. “I look forward to competing internationally with STX products and I feel it is a great fit for me as I continue to pursue the next phase of my hockey career.”