Sunderland FC has added to their partnership portfolio by announcing a two-year deal with Thorn Lighting Ltd.

The two-year agreement with Thorn Lighting Ltd, unhealthy which supplies high performance indoor and outdoor lighting for a variety of stadia and projects globally, comes just days after the Black Cats announced the extension of their partnerships with Bidvest and TLC188.

The agreement sees the firm, which is part of the Zumtobel Group, become an official partner of Sunderland AFC enjoying a range of rights and benefits as well as providing a new and upgraded floodlight system at Sunderland’s Stadium of Light ahead of the new season.

Speaking about the partnership, Sunderland AFC’s commercial director, Gary Hutchinson, said: “We are delighted to welcome Thorn Lighting to the Sunderland family. Thorn Lighting Limited are industry leaders in delivering lighting solutions for outdoor sports venues and the new system being installed at the Stadium of Light will improve the experience for both our players and supporters.

Noel Whiffin, key account manager at Thorn Lighting Ltd said: “The new system we are installing at Sunderland’s Stadium of Light uses our Altis Electronic product, meticulously designed with modern technology in mind, this is suitable for HD television recordings and looks to eliminate visible flicker alongside providing excellent lighting levels.

“As a company with manufacturing facilities in the north east, we are very pleased to strengthen our relationships in the local area and a partnership with Sunderland AFC was a great opportunity to do this.”

The National Football League (NFL) has renewed and expanded its partnership with global brewer AB InBev until 2016.

The renewal adds Mexico territory rights to the sponsorship agreement for the first time.

“We are thrilled that AB InBev, pills who have been a fantastic partner of the NFL in the US for many years, abortion | have decided to deepen their commitment to the NFL and become our official beer partner on a worldwide basis” said Marc Reeves, cialis the NFL’s International Commercial Director. “The Budweiser and Bud Light brands are two of the most innovative supporters of sport and we look forward to collaborating with them to enhance the NFL experience for our fans in all of our international markets” 

“We are pleased to be extending our relationship with the NFL on a global basis,” said Ricardo Dias, Global VP Consumer Connections for AB InBev.  “We look forward to bringing NFL fans around the world closer to the game they love – after all, what goes better together than a great game and an ice cold beer!” 

As part of the expanded relationship, Budweiser and Bud Light will be the official beer partners of the NFL International Series games in 2014 through to the end of the 2016 season.

The NFL International Series enters its eighth year of bringing regular-season games to the UK in 2014. Having increased from one to two games in 2013, all tickets made available for the three games in 2014 have already sold out. The 2014 series sees the Jacksonville Jaguars playing the second game in their four-year commitment to the UK, while the Atlanta-Detroit game will be a historic first Sunday morning kick-off in the US.

Bud Light will remain the brand partner of the NFL in the United States and Canada.

National Football League franchise St. Louis Rams have announced a partnership with information technology and management consulting firm, purchase Perficient.

Under terms of the agreement, drugs Perficient will receive marketing and corporate engagement opportunities, while the Rams will leverage Perficient’s deep technology solutions and application development expertise to improve football operations. Core to the relationship is a joint commitment to several important community-oriented initiatives.

“Like Perficient, the Rams are a civic-minded enterprise that cares deeply about investing time and resources back into the St. Louis region,” said Bill Davis, Perficient’s managing director of marketing and communications. “Their history of commitment to the community is inspiring, and we’re honored to join forces to further their tradition of giving back, lifting up and enabling those in need across our region.”.

“The Rams are excited to add another dynamic and fast-growing St. Louis corporation like Perficient to our partner family,” said Bob Reif, St. Louis Rams’ executive vice president and chief revenue officer. “Partnering with Perficient is meaningful because they share both our passion for community service and our interest in deploying innovative technologies to improve operations.”

Golfer Ernie Els has agreed a partnership with The Venetian Macao -Resort-Hotel to continue grow of golf in Asia, generic it was announced today.

Els, arthritis a 70-time winner internationally, medstore will wear The Venetian Macao logo on his right collar, back of hat and back yolk beginning at this week’s U.S. Open, a tournament he won in 1994 and 1997.

“I’m so excited to represent The Venetian Macao,” Els said. “As a global player, I have travelled the world my entire career and I can say with certainty that it is one of the most extraordinary, elegant and atmospheric resorts I have visited. It’s luxurious and comfortable, but lively at the same time – it’s my kind of place and thankfully this partnership gives me an excuse to return frequently!”

Els – an Asian Tour ambassador – will also assist in marketing and promotion of the Venetian Macau Open, an Asian Tour event slated to tee off for the 16^th time from October 23-26 at Macau Golf & Country Club. The Venetian Macau Open is promoted by IMG and 2014 is the third successive year The Venetian Macao has title sponsored the event in line with its long-standing objective of establishing Macau as Asia’s leading business, leisure and entertainment destination. Since its inauguration in 1998, Macau Open has welcomed top names like Lee Westwood, Colin Montgomerie, Nick Faldo, Fred Couples, Vijay Singh, Padraig Harrington, Thongchai Jaidee, and, in 2013, Els.

“My first experience with the Venetian Macau Open was last year and I’m going to play the tournament until they tell me to stop coming!” Els said. “I could not quite claim the victory in 2013 and I’m looking forward to taking another crack at it. This is a tournament that will succeed in growing and developing golf in Asia – particularly in Macau – and it will become a true centerpiece of the Asian Tour.”

Els is a four-time major championship winner – including the 1994 and 1997 U.S. Opens – and a 2011 World Golf Hall of Fame inductee. A former World No. 1, Els’ resume also includes two World Golf Championships and seven World Match Play titles. Considered one of the most prolific winners of his generation, the global reach of his victories is almost without parallel.

BP, therapy formerly known as British Petroleum, has agreed to be an official partner of the Baku 2015 European Games it was announced today. 

BP will become Oil and Gas Partner for the first ever European Games, in an agreement which will also see the company assist elite athlete development in Azerbaijan.

As well as promoting Baku 2015 across Azerbaijan, BP will help fund the development of aspiring medal hopes for the host nation ahead of the European Games.

Mr Azad Rahimov, Azerbaijan’s Minister of Youth and Sports and Chief Executive of Baku European Games Operation Committee (BEGOC), said: “BP is a company that has a long-standing presence in Azerbaijan and a deep understanding of the country.

“It has a history of supporting major international sports events around the world and we are delighted to be welcoming it as an Official Partner of the European Games.

“I am sure its support will help support the Games across Azerbaijan and Europe, and also help develop our athletes further in their pursuit of excellence.”

Ian Sutherland, BP’s Regional Vice President for Azerbaijan, Georgia and Turkey, said: “We are delighted to be able to support Azerbaijan as it starts to prepare for such a grand sporting event. We believe this presents a unique opportunity for the country as it makes efforts to become a greater centre for sporting excellence.

“This is also a unique opportunity for hundreds of enthusiastic young Azerbaijani nationals to develop new skills and knowledge adding to the country’s international events delivery capability. BP is pleased to be supporting the Games Academy initiative which we believe will enhance Azerbaijan’s overall capability-building efforts and will leave a strong legacy of project delivery.”

The deal follows Baku announcing Tissot as their official timekeeper and the city marking the one year to go milestone with a fireworks display.

{jcomments on}