2015 SEA Games Acquires SingTel as New Sponsor

By Community | June 27, 2014

Singapore’s 2015 SEA Games has secured another sponsor after local telecommunications giant SingTel signed on as a partner.

The sponsorship is worth $15 million and covers next-generation multimedia solutions and technological infrastructure of which $3 million will be in services like wifi, and high speed internet and mobile services.

Richard Seow, Chairman of Sponsorship and Marketing Advisory Sub-committee of the Singapore SEA Games Organising Committee (Singsoc) said “This timely partnership will not only allow us to capture, interpret and co-create compelling shareable content but will allow the games to leverage on their comprehensive portfolio of service, that is ever so critical in today’s working environment.”

Earlier this week, NTUC FairPrice (FairPrice) and FairPrice Foundation pledged S$5 million to the Games with $2 million cash from FairPrice Foundation and SGD $3 million value in kind from NTUC FairPrice.