Fantasy soccer game Mondogoal has agreed a partnership with Premier League champions Manchester City.

Manchester City F.C. joins Liverpool F.C. and A.S. Roma as team partners promoting the daily fantasy soccer site, Mondogoal, to its fans around the world. 

The Manchester City partnership is expected to drive many fantasy soccer enthusiasts from the UK and around the world to try the new daily format on Mondogoal. 

“We are thrilled to be working with the EPL Champions, Manchester City,” says Mondogoal CEO & Founder, Shergul Arshad. “With players such as Vincent Kompany, Yaya Toure, Sergio Aguero and so many more represented across World Cup rosters, Manchester City is an ideal partner.  We welcome Manchester City fans from around the world to try Mondogoal and in the US, UK and Canada fans can compete for exciting cash prizes. Additionally, if you love Fantasy Football, soccer or any sports and have not yet tried Mondogoal, I encourage you to try it out as it will make the World Cup entertaining throughout, regardless of how your country is performing.”

Diego Gigliani – Director of Marketing, Media & Fan Development of Manchester City F.C. added: “Fantasy football gaming, as a category, has proven incredibly engaging for fans all across the world. We’re convinced Mondogoal’s simple yet powerful twist fills a gap in the marketplace – right on time for Brazil and ahead of an exciting new Barclays Premier League season.”

Connacht Rugby have announced today that Life Style Sports will become their new title sponsor from July 2014. 

The four season sponsorship deal sees the Irish owned sports retailer replace Mazda as title sponsor. Lifestyle will become the club’s official retail partner and will operate Connacht Rugby’s online and stadium retail platforms.

Speaking at the launch in Galway, Mark Stafford, Life Style Sports Group CEO said: “This new partnership with Connacht Rugby is a very exciting development for us all at Life Style Sports.

“We see the association as so much more than just a logo on the front of a shirt. Like Connacht Rugby, Life Style Sports are passionate about sport and we are excited to be able to help the club and its fans engage in different ways throughout the year and across the province.

“The unique identity of Connacht Rugby together with its growing, loyal support base in the West and throughout Ireland provides an excellent fit for Life Style Sports and we look forward to promoting Connacht Rugby and our association with them through more than 63 stores across the country.”

Alex Saul, Head of Marketing & Commercial at Connacht Rugby added: “Life Style Sports are an exciting and innovative Irish-owned company and their investment will help to drive Connacht Rugby forward.

“We are constantly looking at opportunities for our passionate supporter base to engage with the club and Life Style Sports will help provide a strong presence in stores around the country, enabling the Connacht Clan access to a wide range of clothing, equipment and merchandise.

“We look forward to working with the team at Life Style Sports and welcoming them to the Rugby family.”

DAS and Wi-Fi provider Boingo Wireless has signed a partnership with Rahal Letterman Lanigan Racing (RLL) to become the IndyCar team’s Official Team Partner.

“We’re very pleased to welcome Boingo to our team,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with “Late Show with David Letterman” host David Letterman and Mi-Jack co-owner Mike Lanigan. “They are a leader in their industry and a brand that is well-known. Their National Guard discount program provides a great benefit to soldiers as they travel the nation, and we hope this is the first of many business-to-business opportunities we can assist with. No matter where you go, you see Boingo everywhere and we are proud to extend that reach through our Indy car program.”

“We’re proud to sponsor the great Rahal team, and to have another opportunity to serve the members of our armed forces through our new National Guard preferred rate program,” said Nick Hulse, President, Boingo Wireless. “We have the honor of serving members of the Army, Air Force and U.S. Marines on bases worldwide through our Boingo Broadband and IPTV products, and look forward to keeping National Guard soldiers connected as they travel the continent.”

Richard Childress Racing have extended their partnership with Caterpillar Inc.

The American company will continue to sponsor the NASCAR Sprint Cup Series No. 31 Chevrolet team.

“I am very pleased to announce the continuation of our partnership with Caterpillar and the No. 31 Chevrolet in the NASCAR Sprint Cup Series,” said Richard Childress, President and CEO of Richard Childress Racing. “I am very fortunate to have met and interacted with so many Cat dealers, customers and equipment operators through the past six years. I am proud to be associated with Caterpillar. As much as they love racing and our passion for it, I also share their love of Cat equipment by using it at my property.

“I am also thrilled to have Ryan Newman behind the wheel of the Caterpillar Chevy, knowing we have a chance to win just about any race in which he competes. Ryan has proven himself to be a world-class driver who can also relate to Caterpillar’s dealers and customers with his Indiana roots and down-home demeanor.”

The partnership between RCR and Caterpillar began in 2009 and has become a model for the activation with Caterpillar’s dealers and customers throughout the NASCAR schedule. For the 2014 season, Newman took over driving duties of the Caterpillar Chevrolet SS. The Indiana native and Purdue University graduate has 456 career starts in the Sprint Cup Series with 17 wins, 93 top-five and 189 top-10 finishes. Nicknamed the “Rocket Man,” Newman also has earned a staggering 51 pole awards and qualified for the “Chase for the NASCAR Sprint Cup” five times during his career.

“Cat dealers have been building relationships with customers at NASCAR events for more than 20 years.This contract renewal reaffirms our confidence in Richard Childress Racing and their commitment to excellence,” said Pablo Koziner, Caterpillar vice president with responsibility for the Americas Distribution Services Division. “We are also excited to have Ryan Newman piloting the No. 31 car. Caterpillar is proud to have both Richard and Ryan representing the Caterpillar brand in the sport of NASCAR.”

Top ranked draft prospect Aaron Ekblad is joining Bauer Hockey, Inc as an ambassador. 

Ekblad, who is a front-runner for the top pick at this week’s National Hockey League (NHL) Draft, joins an elite group of athletes who exclusively wear Bauer equipment, including Alex Ovechkin, Patrick Kane, Henrik Lundqvist, Steven Stamkos, Claude Giroux and Jonathan Toews to name just a few.

“As the No. 1 brand in hockey, we’re pleased to welcome Aaron to the BAUER team as he begins his professional career in the NHL,” said Rich Wuerthele, Executive Vice President of Bauer Hockey. “The world’s best choose BAUER because they know our team is deeply committed to delivering the performance, innovation and protection they need to compete at the highest levels. We look forward to our partnership with Aaron during this exciting time in his career.”

Ekblad, a native of Belle River, Ontario, spent the last three seasons playing in the Ontario Hockey League with the Barrie Colts. As a dynamic, two-way defenseman with the Colts, Ekblad notched 53 points in 58 games and earned a plus-nine rating during the 2013-14 season.

“It is truly an honour to join the Bauer Hockey family, and be alongside the game’s best who choose to wear BAUER,” Ekblad said. “To be partnered with such an iconic brand like BAUER is both exciting and humbling as I move to the next phase of my playing career.”

In addition to exclusively wearing Bauer equipment when he begins play in the NHL, Ekblad will also work closely with the product development team to provide insight and feedback into future product direction.

BCL Auction has joined driver Jeffrey Earnhardt as sponsor of the team’s No. 4 Chevrolet in Friday’s Nationwide Series race at Kentucky Speedway.

Earnhardt will carry BCL colors in the John R. Elliott Hero Campaign 300 as he continues his first full-season run in Nationwide racing. 

BCL Auction, impotent which has offices near St. Louis, Mo. and Sauget, Ill., conducts more than 150 auctions each year. The company’s client base includes thousands of business owners, lenders, attorneys and governmental agencies, all of whom benefit from BCL’s expertise in marketing and selling assets to financially viable buyers around the world. 

BCL’s goal is to “Achieve the highest return on every asset we sell for you!” Earnhardt welcomed the new partnership, which was announced Thursday at the team’s Gaffney shop. 

“It’s always great to have someone new on board with us, and getting the folks at BCL Auction involved at Kentucky will make it a big weekend,” he said. “We’re looking forward to working with them and taking our racing to the next level at Kentucky.” 

Faith Cockrum of BCL Auction, which works from coast to coast, said the company conducts live and online auctions and often combines the two. 

“It’s a great and easy way to sell or buy anything you need,” she said. “NASCAR is a very exciting sport, and auctions are the same. People get very competitive at auctions. There’s a real sense of immediacy.” 

Earnhardt is 16th in Nationwide driver points entering the Kentucky race. The 300-miler is part of a tripleheader weekend at Kentucky Speedway, which also will host the Sprint Cup and Camping World Truck series.

Motorsports world governing body FIA and the creators of the Gran Turismo computer game series, asthma Polyphony Digital Inc. (PDI), have announced today a long-term partnership.

To mark the start of this collaboration, Gran Turismo 6 will become the first-ever video game to feature FIA-certified content. Gran Turismo 6 for PlayStation 3, which launched late last year, has been granted an FIA certification for four of the game’s world-famous tracks.

The virtual circuits in Gran Turismo have been recreated in intricate detail. The track inspection for each was conducted by FIA officials who visited PDI’s development studio of in Tokyo, where Gran Turismo 6 track models were accurately compared to FIA standards. Other tracks included in Gran Turismo 6 will be subject to inspection in order to obtain certification by the FIA in the near future.

As a second key element of the partnership, FIA & PDI plan to launch an official FIA Online Championship in 2015 with the intention of offering the large number of Gran Turismo players and motor sport fans the opportunity to engage with real motor sport.

Jean Todt, President of the FIA said: “This innovative new partnership will ensure that millions of Gran Turismo and motor sport fans can race on even more detailed tracks at home. The Gran Turismo series has played an important role in helping to attract a new fan base to motor sport. With the input of FIA in the development of the upcoming FIA Online Championship, Gran Turismo 6 will now offer an experience even closer to the real world of motor sport. We are also excited to be working closely with Polyphony Digital and Sony Computer Entertainment in the future to find new ways to continue to make motor sport more accessible to millions of fans that share a passion for racing.”

Kazunori Yamauchi, President of Polyphony Digital Inc and creator of the Gran Turismo franchise, explains: “We are incredibly proud for Gran Turismo 6 to be officially certified by the governing body of world motor sport for in-game content. As we celebrate the 15th anniversary of Gran Turismo, this has to be the biggest accolade the game has received in its history. Our partnership with the FIA is a further step forward in our continued quest to bring the worlds of virtual and reality racing into a full circle.”