FC Barcelona Inks Tecate Sponsorship Deal in Mexico

FC Barcelona have announced a new sponsorship agreement with beer company Tecate who will be the La Liga club’s official sponsor in Mexico until 2019.

The deal means that Barça will continue to partner with leading brands in priority markets. 

FC Barcelona supporters in Mexico will be able to enjoy exclusive experiences and unique activities organised by Barça and Tecate

Laurent Colette, doctor FC Barcelona commercial director, click said: “The agreement will help to consolidate the Club’s position in Mexico.

“It is an honour to be able to partner with a brand that shares so many values with FC Barcelona, cheap such as innovation, proximity to the people, teamwork and ambition. It will help us to consolidate our position in  Mexico, a country where we have one of our biggest followings.” 

CM brand manager Franco Maria Maggi, added: “This alliance makes Tecate the first Mexican beer brand to sponsor one of the best football teams in the world. Sponsoring FC Barcelona forms part of the strategy to make Tecate the biggest selling beer in Mexico.”