NFL Star Joe Haden Inks Unequal Endorsement Deal

July 16, 2014

Cleveland Browns All-Pro defensive back Joe Haden has signed a multi-year endorsement agreement with Unequal Technologies, the leading provider of customized, concealed sports protection.

Haden will wear the Viper Girdle for hip, thigh and tailbone protection, and the Unequal GYRO in his helmet. In addition to serving as an on-field brand ambassador, Haden will appear in in-store advertising campaigns at retail locations as well as engage in a social and digital program with Unequal.

The 25-year-old Haden, an All-American and member of the 2009 BCS National Championship team at Florida, was the Cleveland Browns first round draft pick in the 2010 NFL draft (no. 7 overall) and in 2013 received his first All-Pro and Pro Bowl selections as one of the league’s top cornerbacks. This offseason Haden agreed to a five-year, $68 million contract extension that will keep him in Cleveland through 2019.

“I’m very selective in the products I associate with and am always looking out for the latest innovations in technology,” said Haden. “Concussions are a serious issue in football today. With Unequal in my helmet and on my body, I’m wearing the best protective gear available and have the confidence to go out and compete at the highest level with less fear of injury. I want to do everything I can to be healthy when I leave the game, so I put Unequal in my helmet. No question.”

“We’re excited to have Joe Haden – a dynamic playmaker and one of the top defensive backs in football – join the Unequal ranks heading into 2014,” said Unequal CEO Rob Vito. “Joe has extraordinary talent and a great mind for the game and his future. He recognizes the need for the best technology to keep him playing at the top level and is a perfect embodiment of the Unequal brand: resilient, confident and an all-out competitor. We look forward to working with Joe as he becomes a role model for other athletes looking to take protection into their own hands.”