Lotus F1 Partner with Interwetten for German & Hungarian Grand Prix

Lotus F1 have announced today they have signed a two-race partnership with online entertainment company Interwetten.

As part of the deal branding will feature on the car at this week’s German Grand Prix and next week’s Hungarian Grand Prix. 

Interwetten has taken the sidepod placement for their promotion as the team tackles the tortuous twists of the Hockenheimring and Hungaroring in the final back-to-back combination of races before the summer shutdown.

Matthew Carter, Lotus F1 Team CEO, commented: “We are delighted to welcome a new sponsor for this season’s German and Hungarian Grands Prix. Interwetten is a dynamic and exciting company who recognises the value of joining us at this point in the year for two very popular and well supported races. The E22 is the best looking car on the grid and the Interwetten logo is a suitable adornment as we continue our fight on track.”

Werner Becher, Interwetten Speaker of the Board, said: “We are delighted to partner with Lotus F1 Team for the races at Hockenheimring and Hungaroring. For us, an international player with a long tradition in and passion for motorsports, these two races offer the ideal platform in order to present our brand in the spotlight, both in Europe and internationally. Just as Formula 1, we offer our customers sports and entertainment on the highest possible level.”

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New York Giants Punter Steve Weatherford to Endorse Taste Guru

New York Giants Punter Steve Weatherford has signed an endorsement deal with Taste Guru, a gluten-free box of the month club and leader in the gluten-free industry.

Weatherford will be featured at events and in advertisements and commercials. He will further support the brand as a promoter of all things Taste Guru.

“Health and nutrition are not only the keys to success in my career, they are the things that make a difference in the quality of one’s life overall,” said Weatherford, who’s been called the fittest athlete in the NFL. “I’m proud to collaborate with Taste Guru to turn other people on to the same great tasting, gluten free food I eat so they can stay at the top of their game too.”

“We are excited to be working with Steve,” said David Fishman, Founder and CEO of Taste Guru. “He is more than a football player. Steve is dedicated to maintaining a healthy lifestyle and top physical shape.”

Rileys to Title Sponsor Chisora & Fury Heavyweight Fight

Sports bar chain Rileys has been announced as the title sponsor of the British Heavyweight fight between Dereck Chisora and Tyson Fury on Saturday 26th July at the Phones 4 U Arena Manchester. 

The fight between British boxing’s two most controversial stars will serve as a final eliminator for the chance to face Wladimir Klitschko for the world Heavyweight Championship.

On fight night, Rileys will broadcast the blockbuster heavyweight fight live on BoxNation HD across their 63 premises in the UK.

Rileys Chief Operating Officer Peter Hooker said, ” We are delighted to have become title sponsors for such a massive fight and to now be working with BoxNation. The sponsorship of this fight marks a significant step in our involvement within Boxing. Rileys has had some fantastic nights for big fights over the last few years and the addition of Box Nation and working with Frank Warren in the future will further develop our boxing and sports viewing for all our customers”

Frank Warren, The Hall of Fame Promoter staging the fight said “It’s great to have Rileys on board as title sponsor for this huge Heavyweight fight between two of British boxing’s biggest names. Chisora v Fury is the best Heavyweight fight out there and will be a massive night for boxing and general sports fans all over the country”

Hamburg Extends Adidas Kit Partnership Until 2024

Bundesliga team Hamburg SV has renewed their partnership with German sportswear giant adidas who will continue to outfit the team until 2024.

According to reports the deal is worth 40 to 50 million euros.

HSV-CFO Joachim Hilke told the DPA news agency: “It’s a great signal that Adidas is seen that the reconstruction of the HSV is a real model for the future.

“The fact that Adidas has made a long-term partner to start with, is very positive,” he added. 

Exeter City Retains Flybe as Shirt Sponsor

Regional airline Flybe has extended its shirt sponsorship with English League Two team Exeter City FC into the 12th consecutive year 

The deal highlights further the airline’s commitment to support and contribute to the communities which its serves and its underlying loyalty to Exeter City and its fans.

Martin Smith, Flybe’s Director of Marketing, commented: “We’re delighted to be extending our shirt sponsorship of the club for the upcoming 2014/15 season. Grecians’ supporters have been extremely supportive of Flybe over the years and we are proud to have the opportunity to continue our special relationship with the Club and its fans.”

Chief Executive of Exeter City FC, Guy Wolfenden, said: “We are absolutely thrilled to have the backing of Flybe again this season. This is now one of the longest standing corporate sponsorship for a current Football League Club.

“Exeter City has been focusing on developing youngsters from the community and nurturing them to become great footballers. Last season saw many of these players making their debut for the First Team and we are excited to see many others coming through the Academy this year.

“I would like to thank Flybe for its continued support – we couldn’t compete at this level or offer the Training Academy that we have without the backing of corporate partners like Flybe.”

Wigan Athletic Sign Intersport as New Shirt Sponsors

Wigan Athletic have announced international sports retail brand Intersport as their new shirt sponsors for the 2014-15 season.

The Latics first team home and away strip will carry the Intersport logo for the 2014-15 season, erectile which will be worn for the first time by the team at tomorrow’s pre-season friendly against Turkish side Besiktas at the DW Stadium and for every match subsequently.

Intersport have over 5,500 stores in 43 countries worldwide and have become a huge name in sports retail over the past six decades. Intersport are also the current shirt sponsors of French giants Olympique De Marseille.

Latics Chief Executive Jonathan Jackson said: “Intersport are a very prestigious name and we are proud to become associated with them.” 

“It also demonstrates Wigan Athletic can continue to attract partners of this calibre for what is our major sponsorship opportunity on the front of the team shirt, seen by millions of supporters during the course of the season. We are all looking forward to having a fruitful relationship moving forwards.” 

Tom Foley, General Manager of Intersport UK, said: “Intersport stands for expert authority with a passion for all sports and supporting football at all levels. This partnership with Wigan Athletic is a great match with a traditional English club with its grass roots values, which further strengthens Intersport’s position as a leading retailer in football.” 

Formula Drift’s Matt Coffman Signs New Sponsor

Formula Drift professional race driver Matt Coffman has signed biofuel manufacturer Thunderbolt Fuel as his newest sponsor. 

The new partnership is also part of Coffman Racing’s well-known interest in being a professional race team that has a zero carbon footprint. For Thunderbolt’s President, Mark Smith, Matt Coffman’s team, Coffman Racing, isn’t the first racing team his biofuel company has been involved with, but it is the first professional racing team he has sponsored.

“I had seen videos of Matt,” says Smith, “but after meeting him and talking to him I knew it was a perfect fit.  It just seemed right.”  Thunderbolt Fuel, part of Summit Natural Energy, a division of Oregon based Summit Natural Foods, moved into biofuel in 2009 as the company sought efficient and eco-friendly methods to dispose of the waste left behind after manufacturing its food products.  “We’re a food company at heart,” explains Smith, “but we learned making biofuel just fit with making things “good” for the planet.

Coffman Racing Team Manager, Jeff Mailley is equally as enthusiastic, adding, “Matt and the rest of our team have always been committed to a zero carbon footprint.  I had initially approached Mark [Smith] about fuel and in only a few minutes he and I knew we shared some common values.  We knew it was going to go somewhere.”  Smith agrees, adding, “We’re very excited to work with Matt, Jeff and the entire Coffman Racing crew.”

Nissan Becomes Official Automotive Partner of Manchester City

City Football Group (CFG), vcialis 40mg which owns Manchester City among other clubs, anabolics has signed a global partnership with Nissan Motor Co in a five-year deal.

The Japanese car manufacturer become the Official Automotive Partner of City Football Group which includes Nissan majority owned Yokohama F·Marinos alongside Barclays Premier League Champions, Manchester City FC, Manchester City Women’s FC, New York City FC, and Melbourne City FC. City Football Group also owns Football and Marketing Companies operating from a number of offices around the world.

Through their partnership with Manchester City, Nissan will have strong brand presence at the Club’s famous Etihad Stadium, complemented by fan engagement opportunities targeting City supporters all over the world. This will sit alongside unique rights packages in the territories of each of CFG’s network of football clubs.

The collaboration follows the previous agreement between the two organisations, announced in May of this year, which saw CFG assume a minority stake in the Nissan owned Yokohama F·Marinos and commit to provide its knowledge, expertise and services to the J-League club through the City Football Services and City Football Marketing companies.

“Nissan has always been immensely proud of its place in Yokohama F·Marinos history and is now privileged to be part of the story of CFG and their network of fantastic global football teams,” said Carlos Ghosn, Nissan President and CEO.

“This innovative partnership enhances Nissan’s investment in the game of soccer which is a key platform to further strengthen our brand globally. Additionally, the value in kind deal will see Nissan introduce the world’s best-selling electric vehicle to the world’s fastest growing football team, an example of how the collaboration will pair innovation with innovation to bring the excitement of Nissan and soccer to customers around the world.”

Khaldoon al Mubarak, Chairman of City Football Group, commented, “We are delighted to be working with Nissan as CFG’s first group-wide global partner. Nissan is a leader in innovation and sustainability; values which are also at the heart of our own organisation.  

“Through our investment in, and support of, the Yokohama F·Marinos it has become very clear that Nissan and CFG also share a common passion and ambition for further growth and development. As a result, this new partnership presents us both with incredibly exciting opportunities to collaborate through football both in Japan and across the world.”

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Buick to Title Sponsor Liverpool & Roma Pre-Season Clash

Fenway Sports Management (FSM) today announced Buick as title sponsor of ‘Football at Fenway, capsule ’ featuring Liverpool Football Club (LFC) and AS Roma.

As title sponsor, ed Buick will have a significant brand presence at Fenway Park and inclusion in all match-related marketing and event-related materials, including a Buick banner on the Green Monster, a Buick vehicle on the warning track as well an integrated ‘Buick Football at Fenway’ logo.

“Liverpool and Roma are renown for having among the most educated and loyal supporters in the game, and Fenway Park, one of the most historic sporting venues in the world, serves as the home ballpark for some of the most dedicated and passionate fans in all of sport,’’ said Tony DiSalle, Buick marketing vice president. “That passion is a value shared by Buick and mirrors our commitment to performing at a very high level so this partnership is a great fit for us.”

“Much like these two prestigious clubs, Buick has a long, rich history with a growing, global footprint. ‘Buick Football at Fenway’ presents a signature opportunity to showcase its elite brand before the passionate soccer fans at ‘Americas Most Beloved Ballpark’ and to NBC Sports viewers across the country,” said Fenway Sports Management President Sam Kennedy. “We look forward to partnering with Buick for what is sure to be an exciting match between these two global football powerhouses.”

FSM also announced that NBC Sports has acquired the exclusive television rights to ‘Buick Football at Fenway,’ and will broadcast the match live to more than 80 million homes throughout the United States.

The match will take place on Wednesday, July 23 at 7:30 p.m. at Fenway Park.

Ronda Rousey to Endorse Monster Headphones

Headphone manufacturer Monster Products has announced UFC women’s bantamweight champion, physician Ronda Rousey, has chosen the product as her headphone and audio products partner.

“Music is a huge part of my life. It motivates me while training and before my fights while also helping me relax in my down time,” said Rousey. “Monster shares the same standards for perfection and performance in their products that I bring to the UFC. Regardless of the song, Monster headphones sound incredible and amp up my listening experience.”

Monster and the UFC: The Fusion of Music, Sports and Lifestyle
Monster Products Octagon headphones are the official headphone of the UFC, which includes individual endorsements of UFC lightweight champion Anthony Pettis, and now, Rousey.

“UFC’s collaboration with Monster has been hugely successful in bringing great music to UFC fans. The Octagon headphones unique color and design are an expression of the UFC lifestyle,” stated Head Monster Noel Lee.

Noel continues: “Monster is incredibly proud that Ronda has chosen to partner with us. She is really a superstar inside the Octagon as well as outside. Ronda represents the Monster brand in her approach to be the very best in what she does. From the first American woman to win a bronze medal in Judo in the Olympic Games, to her current undefeated record as the UFC women’s bantamweight champion, she truly embodies the essence of Monster.”