DHL Becomes Official Partner of Chinese Super League
July 29, 2014
The Chinese Football Association Super League (CSL) has announced logistics provider DHL will become an official partner of the league.
The world’s leading express and logistics company and the nation’s premiere football association agreed on a major sponsorship package which will run from 2014 through 2017. The sponsorship underscores DHL’s long-term commitment to the China market, its support for the development of Chinese football, and its recognition of CSL as the top level of Chinese association football.
The partnership will see DHL building on the excitement of football in China and engaging in new marketing activities to interact with Chinese customers and employees. As part of the agreement, DHL’s branding will appear on the football pitches and in the stadiums where CSL matches take place.
Ken Allen, CEO of DHL Express, commented on the significance of the partnership: “Globally, DHL has a long history of partnering some of the world’s most prestigious events such as Formula 1 and Rugby World Cup 2015, and the world’s biggest football club Manchester United. This latest partnership celebrates the shared values we have with CSL and the sport of football, including speed, passion and teamwork — the same ones we strive to deliver for our customers. We are confident that this will be a fruitful partnership where we can deliver the passion and excitement of Chinese football, and foster even stronger brand connections with our Chinese consumers.”
Vice President of the Chinese Football Association Yu Hongchen commented: “We are pursuing the same brand spirit with DHL, which is speed, passion and teamwork. The partnership with aglobally respected company like DHL will definitely help CSL to sustain its healthy growth momentum.”
{jcomments on}