The National Hot Rod Association (NHRA) has announced that Mopar has agreed to a three-year extension of its title rights sponsorship of the NHRA Mile-High Nationals at Bandimere Speedway near Denver.

Mopar’s title sponsorship of this tradition-rich event began in 1989 and is the longest running NHRA event sponsorship in history.

This weekend’s Mopar Mile-High NHRA Nationals is the 14th of 24 races in the 2014 NHRA Mello Yello Drag Racing Series. The event, stomach which presents unique challenges to NHRA teams due to its high altitude and warm summer temperatures, sale has long been the traditional kick-off of the famed three-race NHRA Western Swing. 

“The Mopar Mile-High NHRA Nationals is the flagship event for our brand, our fans and our customers, and this agreement reinforces our commitment to our ‘home track,’ Bandimere Speedway, and to NHRA drag racing,” said Pietro Gorlier, president and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Together, we have made the annual visit to ‘Thunder Mountain’ an iconic stop on the NHRA schedule.” 

In addition to the title sponsorship of the Mopar Mile-High NHRA Nationals, the company also sponsors the Mopar HEMI Challenge each season at Indianapolis and provides team sponsorship to the Dodge Dart Pro Stock cars driven by Allen Johnson and Jeg Coughlin, Jr., as well as the Dodge Charger Funny Car driven by Matt Hagan. 

“Mopar has displayed great dedication, passion and commitment during its record run as the title sponsor of the Mopar Mile-High NHRA Nationals,” said Gary Darcy, NHRA senior vice president of sales and marketing. “Through Mopar’s involvement, the race has developed a true identity with NHRA race fans and has become one of the favorite stops for NHRA teams on the Mello Yello Series circuit.” 

Throughout the many years of this title sponsorship, the Mopar brand has become synonymous with Bandimere Speedway, a family-owned track with a big reputation for staging some of the best events in the NHRA Mello Yello Drag Racing Series. 

“Mopar has been an outstanding partner in allowing us to maintain a high level of excellence in hosting NHRA championship drag races for more than 25 years,” said John Bandimere Jr., president and CEO of Bandimere Speedway. “Through this sponsorship extension, the real winners are our customers and the extended racing community. We look forward to showcasing many more years of thrilling racing action during the Mopar Mile-High NHRA Nationals.”

U.S. broadcaster CBS Sports has signed a long-term agreement to keep the network the exclusive television home of the Professional Bull Riders on cable.

The multi-year agreement extends the partnership between CBS Sports and the PBR, which began in 2012.

CBS Sports Network will continue to provide exclusive coverage of the PBR’s Built Ford Tough World Finals from Las Vegas, the culmination of 50 total telecasts airing on CBS and CBS Sports Network throughout the year. Together, CBS Sports and CBS Sports Network will air more than 100 hours of original event coverage annually, which includes 14 broadcasts on CBS Sports, the most annual network television broadcasts ever enjoyed by the PBR.

In 2015, CBS Sports will debut a new customized graphics package for PBR telecasts, to be used across both broadcast and cable.

“We are very pleased with our CBS partnership and excited that we will continue to be a part of the CBS Sports family,” said PBR Chairman and CEO Jim Haworth. “This new agreement represents the longest and strongest television deal in the PBR’s history. The commitment gives the PBR a solid foundation upon which to continue its growth of recent years and a home for our fans to turn to weekly for ‘the toughest sport on dirt.'”

“We are proud that CBS Sports will remain the exclusive television home of PBR for years to come,” said Dan Weinberg, Senior Vice President, Programming, CBS Sports. “PBR’s fast-paced, dynamic nature makes it a strong television property with huge potential for growth. We are excited to continue delivering the sport to viewers across the country.”

“CBS Sports has been a fantastic television home for the PBR and we look forward to many years of continued cable and broadcast growth,” said Sean Gleason, PBR Chief Operating Officer.

Glasgow 2014 has selected Gatorade as the Official Sports Drink for the Commonwealth Games.

Gatorade will provide non-carbonated sports drinks and drinks stations for the anticipated 4500 athletes competing at the Games.

The company becomes the 46^th Sponsor of the Glasgow 2014 Commonwealth Games which start on July 23.

Gatorade was developed in the United States during the 1960s and came to the UK in 2008 with more than 40 years of sports fuel experience behind it.

David Grevemberg, pills Glasgow 2014 Chief Executive, for sale said: “We are pleased to welcome Gatorade to our Sponsor Family on the eve of the Glasgow 2014 Commonwealth Games, ed the largest sporting and cultural event in Scotland’s history.

“As an Organising Committee we pride ourselves on being athlete-centred and we are confident that the range of drink choices, which now includes Gatorade, will meet their needs.”

Alex Armstrong, Marketing Manager, Gatorade UK, said: “These are exciting times for Gatorade with the arrival of the Commonwealth Games in Glasgow. We are delighted to create a relationship with Glasgow 2014 and excited to be working with them. We feel it further cements our position as the sports drink of choice for any elite athlete.”

The Professional Golfers Association (PGA) has signed a new agreement with leading technology innovator GAME GOLF.

Under the arrangement, tadalafil GAME GOLF will become a PGA Official Supplier as they look to launch the product to PGA Professionals and amateur and club golfers in the UK and Ireland.

GAME GOLF is a wearable device and integrated software platform which tracks and captures real performance data and displays rounds of golf in a dynamic and socially driven interface.

Robert Maxfield, abortion joint chief operating officer of The PGA, said: “The resulting information, which shows each shot and distance with each club, tracked over multiple rounds, is valuable to golfers and PGA teaching pros alike.

“The PGA and its members in their daily coaching utilise many of the latest technologies to help golfers continue to improve and we’re delighted to have such an exciting and innovative company as GAME GOLF join the PGA Official Supplier programme.”

In addition to enabling golfers to view their game, GAME GOLF features a social media hub where players can share their round, compare it to others, and virtually compete with friends or colleagues across the country and around the world.

John McGuire, CEO of GAME GOLF, commented: “We’re delighted to announce this landmark partnership with The PGA. GAME GOLF will revolutionise the game by changing the way we socialise about golf and reveal how we are actually playing the game. Much like the introduction of plastic cleats changed the culture of the game, we are doing the same by making golf more social and bringing a golfer’s data to life.”

Boutique golf events and sponsorship company Jenahura has agreed a sponsorship deal with former Walker Cup and European Tour star, ailment Jamie Elson.

The agreement will see Jenahura’s distinctive logo embroidered on Elson’s shirt and golf bag for the remainder of the year as he battles to secure his full playing rights in 2014. Jenahura will also manage Jamie’s commercial deals, provide support and advice to help him achieve his career goals. In addition to being Jenahura’s brand ambassador, Jamie will also assist with the development of Jenahura’s player management strategy.

Martyn Norris, Managing Director at Jenahura commented: “Jamie is an extremely talented golfer, a very likeable individual and will be an exceptional ambassador for Jenahura. With our support and his determination, there is absolutely no reason why he can’t compete at the very highest level.  We also value Jamie’s considerable experience on the European Tour and appreciate his advice as we develop our player management and sponsorship division.”

Elson said “I am delighted to agree a deal with Jenahura. I attended their flagship corporate event – The Jenahura Open at Royal Lytham in 2012 and was really impressed with how they look after their clients. Everything they do is first class, delivered and managed exceptionally well.  Jenahura’s contacts and support network is exactly what I need and at just the right time.  It has been an incredible few weeks for me; my game is showing signs of some real form,  Jenahura have shown a lot of faith in me and my wife Hannah and I are expecting our second child in December!  All great news as I head to France next week!”

Brazilian footbal team Gremio have announced a new partnership with SAP Labs Latin America.

The club has partnered with the leading developer of business management software for a variety of industries. 

Starting this investment, prostate we will create a development environment for performance and qualification of the Club in all segments. Tools that we have access and which will be implemented over the coming months according to our needs will give us terms of efficiency and overall result in football and in administrative areas, capsule “said vice president Romildo Bolzan Jr.

Different modules will be developed for the management team, look involving the analysis of data from athletes during the conduct of trainings and games with the aim to help professionals in making decisions based on the analysis of the data provided.

“Football is a ball that requires analytical management and planning. Our technology and develop tools that aims to facilitate the transparency of administrative and sports issues Sorority,” said the chief executive of innovation, SAP Labs, Daniel Duarte.

Bundesliga 2 team FC Kaiserslautern has announced Lotto Rheinland-Pfalz GmbH as their exclusive partner in a two-year deal.

Lottery CEO Jürgen Häfner is pleased with the continued cooperation: “We have many years of successful and trusting relationship with the FCK very much extended. Finally, allergy this club embodies the same philosophy as our company: In the tradition rooted and directed to look ahead. “  

The exclusive partnership is managed by the FCK Marketing SPORT FIVE. Marc Hassenzahl, order SPORT FIVE team leader at the 1 FC Kaiserslautern: “The extension of the exclusive partnership with Lotto Rheinland-Pfalz We are very pleased. The existing cooperation for many years is very positive and characterized by a very trusting relationship with the persons acting for both sides. “

As in previous years includes the partnership in addition to TV-related logo presences numerous actions, seek autograph sessions and appearances by FCK managers and players. In addition to the VIP area “lottery club”, in the company on game day usually invites social initiatives and institutions, lottery now holds the naming rights for the East Stand at the Fritz-Walter-Stadion, the beginning of the season 2014/15 “lottery East Stand “is.

FCK CEO, Stefan Kuntz, was pleased about the extension of the contract: “Just as the FCK lottery can look back on a long tradition. We are pleased with Lotto Rheinland-Pfalz a loyal partner, especially in sports betting to know on our side, we can count on for many years.”

The inaugural Indian Super League has welcomed Hero MotoCorp Ltd as their new title sponsor.

With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the ‘Hero Indian Super League’.

Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd, said, “Football is not just the world’s most popular game; it has today become a phenomenon sweeping across continents. I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup.

“Like every other part of the world, India is also in the grip of this magic called football as millions of youngsters across the country are taking to the game with enthusiasm. The Indian Super League, therefore, is a timely initiative, and we are delighted to be partners in this journey for the common goal of promoting football in the country. As the Title Sponsor of the league, we are happy to being catalysts in bringing in much-needed professionalism and promote the game at the grassroots level to help identify and promote local talent.”

Uday Shankar, CEO, Star India, added: “The Hero name brings with it credibility, commitment and passion to the cause of sports. I am deeply pleased because Hero and Pawan Munjal are true ambassadors of sports with a commitment that goes beyond sponsorship. It is great to see them take centre-forward position to support ISL and the future of Indian football. We feel honoured and privileged to present the ‘Hero Indian Super League’ to the growing base of Indian football fans.”

Australian Football League (AFL) team Melbourne FC has today signed a three-year partnership with Akambo Private Wealth.

Under the arrangement, story Akambo Private Wealth will be the ‘Official Wealth Management Partner of the Melbourne Football Club’.

The partnership will include a presence within Melbourne Football Club’s coterie group, for sale the Melbourne Business Community and amongst MFC’s strong fundraising initiatives.

Akambo will also provide opportunities for Melbourne players to gain work experience in the financial services sector.

Anthony Kapetanovic, rx managing director of Akambo Private Wealth and Melbourne member said: “Akambo is excited about the journey we are about to embark on with one of the most unique sporting clubs in Australia.”

“Through the association we hope to help assist the club grow the membership bases of coterie, the MBC and its Foundation Heroes supporter base, whilst at the same time providing a service to any of the members of the club or these groups, if they so choose.

“We are a recent finalist as boutique financial advisory of the year, so are well placed to work with club members and supporters to provide advice on their investment needs”