Beko Basketball Bundesliga Inks Ruleo Alpenland Commercial Deal

July 30, 2014

Germany’s top-tier basketball league, the Beko Basketball Bundesliga (BBL), has agreed a commercial deal with sports betting company Ruleo Alpenland.

As the league’s official betting partner, Ruleo Alpenland will promote Btty, its new sports betting app, as part of the partnership.

The company will activate the partnership through the league competition as well as the Champions Cup, All Star Day and Top Four events.

Ruleo Alpenland’s brand will also be integrated into the Bundesliga’s official website and social media platforms such as Facebook and Twitter.

“In recent years the league has gained tremendous popularity and is especially popular among the young, mobile target group,” Ruleo Alpenland managing director Hendrik Knopp said.

“With Btty we can offer a new, exciting, pleasant and responsible gaming experience.”