Farm Rich to Sponsor NASCAR’s David Ragan at Atlanta Motor Speedway

Frozen snacks and appetizers brand Farm Rich has been announced as the primary sponsor of David Ragan’s Ford Fusion at Atlanta Motor Speedway on Aug. 31 for the Atlanta 500.

Kroger is teaming up with Farm Rich for the Atlanta race week, hosting Ragan for autograph appearances and other in-store promotions in the Atlanta area in the weeks leading up to the race. The Kroger logo will appear on the No. 34’s rear quarter panel.

“The Atlanta race is special to me every year, of course, because it’s my home state and Atlanta Motor Speedway is one of the tracks where I grew up racing,” Ragan said. “Farm Rich has been a great partner, really embracing the sport and its fans, and this race will be a big deal for them because of its Georgia ties. You can call us the ‘Georgia home team’ that week.”

“Racing fans across Georgia and around the country love to support David, and he has a great reputation among fans and fellow drivers. We’re thrilled to support him and the ‘Georgia home team’ once again, in one of NASCAR’s biggest races of the year, and right here in our own home state,” said Shannon Gilreath, Farm Rich senior brand manager. “We can’t wait to see the Farm Rich No. 34 run on Labor Day!”

The Atlanta 500 will be televised live on ESPN on Aug. 31.