Bank of America has extended their relationship with Hendrick Motorsports through 2015 with a new agreement that will for the first time include presenting sponsorship of the official website and mobile application of the 11-time NASCAR Sprint Cup Series champions.

Now presented by Bank of America, store HendrickMotorsports.com features news, photography, video and other behind-the-scenes content focusing on Hendrick Motorsports teams, drivers and personnel. Bank of America is the first presenting sponsor of the website, which will undergo a redesign in 2015.

In addition, Bank of America and Hendrick Motorsports will continue to collaborate on community-based initiatives including the bank’s successful Express Your Thanks campaign, which supports transitional programming for service members and veterans. Other initiatives include a recent partnership with the U.S. Chamber of Commerce to host a Memorial Day weekend “Hiring Our Heroes” military career fair at the NASCAR Hall of Fame.

“Aside from the clear sponsorship value, the community impact we’ve been able to have with our partners at Hendrick Motorsports has been incredible,” said Charles Greenstein, senior vice president and global sponsorship marketing executive for Bank of America. “This is particularly true when it comes to supporting past and present members of the military, a major area of focus for us.”

Bank of America, which has been an associate sponsor of Hendrick Motorsports since 2008, will continue to utilize Sprint Cup Series drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. in marketing and advertising material.

“The Bank of America team has built a very smart, targeted program around our sport,” said Rick Hendrick, owner of Hendrick Motorsports. “We share a passion for many of the same causes and have worked extremely well together over the years. Even as goals have changed, they have identified new ways to activate and seen terrific return. It’s an excellent fit, and we’re proud to continue the relationship.”

“We’re committed to offering a digital platform that fans truly enjoy and partners see value in,” said Patrick Perkins, Hendrick Motorsports’ vice president of marketing. “The level of engagement and enthusiasm we’re seeing today is at an all-time high, and that’s only going to grow as we continue to invest. Great people and great partners like Bank of America are making it possible.”

In addition to its relationship with Hendrick Motorsports, since 2006 Bank of America has been the title sponsor of the Bank of America 500 NASCAR Sprint Cup Series race at Charlotte Motor Speedway, which provides an economic boon to the bank’s headquarters city. Bank of America also has been the Official Bank of NASCAR since 2007.

CHS Inc. one of America’s leading cooperative and a global energy, grains and foods company, will embark on a highly integrated collegiate sports sponsorship platform with 24 Division I universities in 19 states designed to reach the farmer-owned cooperative’s rural owners and customers.

The platform centers on college football season and will be driven primarily through digital and social media assets. Learfield Sports, athletics multimedia rights holder to 99 collegiate properties throughout the country, secured the multi-year CHS partnership on behalf of its 22 university partners involved – Colorado State, Idaho, Illinois, Iowa, Iowa State, K-State, University of Louisiana at Monroe,Louisiana Tech, Memphis, Minnesota, Mississippi State, Missouri, Missouri State, Montana, Montana State, Oklahoma State, Oregon State, Purdue, South Dakota, South Dakota State, Texas Tech and Wisconsin. Rounding out the 24 schools are North Dakota Stateand Nebraska.

“College sports are part of the fabric of rural communities. This partnership provides CHS with a meaningful way to reach the farmers, ranchers and cooperatives who own us and allows us to share agriculture’s story to a broad audience,” said Linda Tank, vice president, CHS Enterprise Marketing and Communication. “The strong digital component and opportunities to recognize farm families fit well with our rural values and commitment to agricultural technology and innovation.”

CHS will sponsor a “Farm Family of the Year” photo contest powered by Learfield Sports and its digital partner Think Social. Fans will be encouraged to submit photos of themselves, family and friends wearing team gear in a sweepstakes driven via social engagement campaigns on the official Facebook accounts of each team with promotional support on the official school websites. The two-week-long campaign will be driven by a heavy social media push and provide the winning family with a VIP home game experience.

“We’re excited to help CHS build brand awareness in both existing and new markets by tapping into the incredibly loyal and passionate collegiate fan base,” said Learfield Sports’ Executive Vice President, National Sales Roy Seinfeld. “We specialize in developing innovative programs for clients looking to capitalize on the massive platform that is college sports, and we are extremely happy to be partnering with CHS.”

Panasonic has been announced as the title sponsor the 2014 Panasonic New York City Triathlon.

Set for Sunday, cialis August 3, the iconic triathlon is part of the 2014 Life Time Tri Series, which includes 12 triathlons across the country between May and October.

The New York City Triathlon also marks the second event in the Toyota Triple Crown Series, which will award $50,000 to the top professional female or male triathlete competing in Life Time Tri Minneapolis, New York City Triathlon and Life Time Tri Oceanside.

An estimated 4,000 triathletes are expected to participate in this year’s event and will swim 1.5 kilometers (.9 miles) in the Hudson River, bike 40 kilometers (25 miles) on the Henry Hudson Parkway, and run 10 kilometers (6.2 miles) through Central Park.

“As a leader in consumer product technology, Panasonic is very excited and proud to partner with Life Time to sponsor one of the greatest triathlons in the country,” said Julie Bauer, President of Panasonic Consumer Electronics Company. “Technology is playing a greater and greater role in enhancing the active lifestyle and Panasonic is excited to work with triathletes to capture their experiences and help them relive them through many of our rugged, adventure-focused products.”

The University of Maryland’s arena will now be called the XFINITY Center, the school announced Monday.

“We are excited to place the name Xfinity on this beloved University of Maryland sports venue,” Tom Coughlin, senior vice president of Comcast’s Beltway region, said in a news release. “Our Xfinity brand represents our commitment to delivering an unparalleled, innovative entertainment experience to local consumers, and our partnership with the University of Maryland athletics department underscores this promise.”

The building opened in 2002 and is home to the Terps’ men’s and women’s basketball, gymnastics, volleyball, and wrestling teams. It seats up to 17,950 for basketball and also hosts campus events such as graduation.

“We have enjoyed a longstanding and successful partnership with Comcast for more than a decade, and are excited to extend this relationship with the renaming of the XFINITY Center,” athletic director Kevin Anderson said in the news release. “It is our goal to continue to provide our fans with a special gameday experience and we look forward to unveiling new amenities at the XFINITY Center in the near future.”

The school says the renaming is “in accordance with the original partnership agreement between Comcast and the University of Maryland that allows Comcast – with mutual agreement – to utilize opportunities to extend its brand.”

The renaming efforts are taking place at no cost to the school and are expected to be completed by mid-August, the university said in its news release.

Comcast’s Xfinity brand includes its TV, Internet, phone and home management products.

Formula Four agreed a deal to become the official bottled water and oxygenated water of the Subaru Ironman Canada on Sunday in Whistler, bronchi | B.C.

Over 4,800 athletes participated in the popular event and over 40,000 spectators caught the action on Sunday.

“Formula Four is proud to partner with Ironman, an Iconic Triathlon Event and look forward to continuing our partnership in the future,” said Allan Klassen, CMO, Formula Four.

Formula Four has been the water of choice of many athletes. Among the growing athletic stable of Formula Four adherents are: Anaheim Ducks center Ryan Kesler, Toronto Maple Leafs goalie James Reimer and Formula Three driver Gustavo Menezes – all of whom have already employed Formula Four in their training and recovery programs.