Russell Wilson to Endorse Procter & Gamble’s Braun Brand

Procter & Gamble brand Braun has signed Seattle Seahawks Super Bowl champion quarterback, medstore Russell Wilson as their new U.S. spokesperson.

Braun have unveiled their new branding campaign – #FaceGreatness with Braun Confidence which will include the NFL star.

The initiative – which began with covert social media “pep talk” engagement with Russell Wilson this week – officially launched today via national print advertising, online videos and digital content on Braun’s website and social properties.

After leading the Seattle Seahawks to an impressive win in Super Bowl XLVIII, Russell Wilson is ready for another NFL season and wants men to know that achieving life-long dreams requires preparation and confidence. “Whether on or off the field, I believe the difference between ‘good’ and ‘great’ is determined by your inner belief,” said Wilson.

“I remember, as a child, watching my father’s morning shave routine in the mirror, and feeling truly inspired by the confident man I looked up to. He constantly encouraged me to chase my dreams, which is why I am excited to be part of Braun’s mission to give men the same confidence to go out and face greatness every day.”

“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” said Brian Messerschmitt, Brand Manager for Braun N.A.

“We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”

{jcomments on}