Leyton Orient Unveil 666Bet as New Shirt Sponsor

Leyton Orient have announced today that online bookmakers 666Bet will be the new shirt sponsor for the 2014-15 campaign.

The record sponsorship deal for the English League One club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season.

Orient commercial manager Tom Jeffes revealed his delight in concluding the deal and said: “We’re delighted to welcome 666Bet as our main shirt sponsor in what is a fantastic deal for both parties. Obviously it has taken longer than hoped to make this announcement but we had to take our time and ensure that we had the very best possible deal for the Club and of course 666Bet, ed especially in light of all the changes at the Club over the summer. I hope this will be the start of a long and successful partnership for both of us.”

Barry Martin, CEO of 666Bet, is also excited about the new deal: “It’s a really exciting time to be getting involved with Leyton Orient and we can’t wait for the season to start. It was obviously disappointing that the team didn’t win promotion last season, but the squad looks really strong and they have a great chance of going one step further come May.

“666Bet are a passionate new player in the sports betting market and Orient are exactly the type of hungry, up-and-coming club we want to be associated with. They have a great fan base and we’ll be offering them plenty of exciting special bets and promo offers on the O’s games this season.”