English rugby club London Irish have signed a new marketing partnership with Irish broadcaster Setanta Sports.

The partnership will focus on Setanta’s use of London Irish players in the promotion of their coverage of the Aviva Premiership in Ireland.

Setanta will use key London Irish players in weekly syndicated media content across a number of Irish media platforms.

The deal, discount which was launched yesterday in Dublin, will see the Exiles benefit from promotion in Ireland and the broadcaster will enjoy a number of marketing rights which they will use to drive the Irish audience for Aviva Premiership Rugby.

Jim O’Toole, Commercial Director of the Club commented: “London Irish have season ticket holders based in 14 of the 32 counties in Ireland and we enjoy a strong base of support throughout Ireland. This partnership will help reinforce our marketing and communications to existing and new audiences as we continue to re-engage with our Irish roots.” 

Brian Quinn, Marketing Operations Director for Setanta Sports commented; “We are delighted to be associated with London Irish.  Many of the greats of Irish rugby have played for the team over the decades and that strong Irish association is still there today. They are the Aviva Premiership team that Irish rugby fans should be most interested in following and we are keen tap into that over the coming seasons.”

Oxford United FC have renewed their partnership with Motors.co.uk following a successful five-month trial.

The partnership has seen Motors.co.uk provide huge support to the League Two  club, pill including the sponsorship of selected boys’ and girls’ youth teams, herbal and widespread advertising including specially designed perimeter boards at the home of the Oxford United Women’s team in Abingdon. In addition,Motors.co.uk and OUFC have developed a coaching programme aimed at local schools, delivering around 360 hours of coaching to promote sports and fitness to children in 20 different schools. 

Tony Davison, commercial director at Oxford United, said: “We are very pleased to renew this important partnership. Motors.co.uk will continue working with the Oxford United Community Trust to deliver positive social change through football. Every primary school in Abingdon will be offered free professional football coaching along with education on the importance of an active lifestyle, all of which would not be possible without the support of Motors.co.uk.”

Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, added: “We’re delighted to partner with a club that has so much heritage and affection within the local community.

“As a business we share many of the same values as Oxford United in terms of loyalty, team work and professionalism and we’re delighted to be able to support all of the great work the club does in the region, including giving local school children the chance to show off their skills in the free coaching sessions.”

Current Premier League leaders Tottenham Hotspur have extended their partnership with MBNA which will see the credit card issuer remain the Club’s official UK Credit Card Partner until the end of the 2018/19 season.

MBNA’s relationship with Tottenham Hotspur has been in place since November 1998.

Fran Jones, Tottenham Hotspur’s Head of Partner Services, said: “We are delighted to be extending our association with MBNA for a further five seasons. This is testament to the great relationship that we have built over the past 16 years.”

Michael Donald, Commercial and Customer Experience executive for MBNA, commented: “Over the years, we have forged a fantastic relationship with Tottenham Hotspur and we are delighted to be able to make this new offer available for UK-based fans. We will continue to work together to develop products that offer supporters great value and also contribute to the future of the club.”

Totenham are flying high after two opening victories at the start of their Premier League campaign. 

National Football League (NFL) franchise Dallas Cowboys have announced two new commercial deals in time for the new season.

The deals with Hublot and Columbia Sportswear will see the watch maker creating three luxury timepieces while Columbia Sportswear will feature co-branded sportswear, capsule outerwear and accessories.

“It’s with great pride that we’re announcing a very unique relationship with Hublot, buy ” siad owner Jerry Jones said. “This hasn’t been done in the NFL – it’s been wanted to be done, ambulance but it hasn’t been done.”

The partnership has seen Hublot come together with the Cowboys, with input from the Jones family, to create three luxury timepieces that reflect the Cowboys’ status in American sports. Each timepiece will utilize the team’s famous silver and blue, as well as the iconic star at five o’clock – for five Super Bowl wins.

“Hublot has a great affinity for its association with sports,” Jones said. “That’s what we’re here tonight to recognize, is this relationship and how we can take this visibility and this relationship, joined with Hublot – a great brand – which is what the Dallas Cowboys ought to be doing.”

“At Hublot, the specific philosophy is always to be either unique, either the first or different in everything that we do,” Guadalupe said. “The first thing is our message – Hublot represents the art of fusion in watch-making. This is something different from the other brands from the Swiss watch industry.”

Cowboys Tie Up Columbia Deal

The Cowboys, considered the most valubale NFL franchise by Forbes, also added a deal Columbia Sportswear.

“This first-of-its-kind partnership between the premier NFL franchise and a global leader in outdoor apparel is a real win for consumers,” said Joe Boyle, vice president of apparel merchandising at Columbia. “The Dallas Cowboys are a world class organization with one of the strongest fan bases of any NFL team. This collaboration will allow those fans to wear their favorite outdoor apparel brand while supporting their favorite team.”

The Columbia-Dallas agreement extends through early 2018. The Dallas Cowboys will sell co-branded product through wholesale channels including official NFL retail stores. The initial launch of select styles will be available in the spring of 2015, expanding to a more robust assortment of sportswear, outerwear and accessories by fall 2015.

“We are excited to be joining forces with Columbia, the most innovative name in outdoor apparel,” said Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer, the Dallas Cowboys. “Whether tailgating before games or just enjoying the fall weather, I know our fans will appreciate Columbia’s proven track record of high-quality, state-of-the-art, clothing and outdoor equipment.”

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Toronto 2015 Pan Am / Parapan Am Games have appointed Imperial as its Official Fuel and Convenience Store Supplier. 

The TORONTO 2015 Games marks the first time Imperial has directly sponsored an international multi-sport Games in Canada. Imperial has had a longstanding association with amateur hockey development in Canada, including supporting the debut of women’s hockey at the Nagano 1998 Olympic Winter Games.

In 2001, the company also sponsored the International Association of Athletics Federations (IAAF) World Championships in Edmonton. With one of the largest fuel and retail networks in Canada — and approximately 1,750 Esso-branded service stations across the country — the company will help fuel the TORONTO 2015 Games’ fleet of Chevrolet vehicles, as well as buses and generators.

“Imperial is proud to fuel the TORONTO 2015 Pan Am / Parapan Am Games, the largest international multi-sport Games Toronto has ever hosted,” said Andrew Mackay, retail manager, Imperial. “We look forward to helping bring the excitement of these Games and the accomplishments of all participating athletes to Canadians in communities from coast to coast.”

Saäd Rafi, chief executive officer of the TORONTO 2015 Pan Am / Parapan Am Games Organizing Committee (TO2015), added: “We’re pleased to welcome Imperial to the TORONTO 2015 Games family. Imperial and its local Esso retail stations are well-known for supporting amateur sport at the grassroots level in communities across Canada. They have deep roots in Ontario and it’s wonderful they’re supporting a Games where they started out more than a century ago.”