Samsung to Sponsor Jordan Athletes at Asian Games

Technology giant Samsung have announced a partnership with the Jordan Olympic Committee (JOC) to sponsor athletes competing at the 17th Asian Games in Incheon, unhealthy South Korea, sale which will take place from 19 September to 4 October.

As part of the partnership, five athletes have been selected as the ‘faces’ of Team Jordan and Samsung Electronics Levant, working together as Team Samsung.

Both Team Samsung and the rest of the Jordanian delegation are busy making final preparations for the Games. The JOC is excited to be sending its largest-ever delegation to an Asian Games, with 156 athletes, officials and coaches due to attend.

Mr. Bumsuk Hong, President of Samsung Electronics Levant, said: “Sponsoring Team Samsung in the Asian games affirms Samsung’s commitment towards supporting youth and Jordanian talent, and highlighting Jordan’s participation in the Asian Games.

“At Samsung we believe in supporting Jordanian athletes to participate and compete in global sporting events, and to have pride in Jordanian achievements by encouraging and supporting top athletes to help them inspire others with their passion. We wish Team Samsung the best of luck in the Games, representing the spirit of Jordan with their honourable sportsmanship.”

Lana Al Jaghbeer, JOC Secretary General said: “This partnership with Samsung Electronics Levant marks a new direction for the Jordan Olympic Committee following the launch of our new Living Sport initiative earlier this year.

“One of the key elements to Living Sport is making the JOC, and sport in general, more accessible and marketable. For a company the size and with the reputation of Samsung to recognise this is a massive boost to our continuing efforts to make sport and healthy living integral to the lives of all Jordanians.”

JOC athletes are set to compete in 12 different sports including football (men and women), basketball, taekwondo (men and women), karate (men and women), boxing, triathlon, cycling, judo, squash, wushu, wrestling and weightlifting. Approximately 20,000 participants, including 13,000 athletes and team officials from 45 NOCs, are due to take part in the 16 day competition.

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Rising Basketball Star Emmanuel Mudiay to Endorse Under Armour

Under Armour Basketball announced the addition of rising basketball star Emmanuel Mudiay to their roster of elite, sale young basketball players.

Mudiay is set to travel to China this month to begin preparing for his debut professional season in the Chinese Basketball Association. Many draft experts project Mudiay to be a top five NBA Draft pick in 2015 because of his combination of size, speed and natural feel for the game.

“With Emmanuel joining our roster, Under Armour Basketball has added one of the game’s best young players to our team,” said Matt Mirchin, EVP, Global Marketing, Under Armour. “For such a young player, Emmanuel has a complete game, is a leader and plays with a toughness that stands out the moment you see him step on the court. When you combine that with his commitment to training and his positive attitude, he has the potential to be a special player for a long time. We’re proud to now be a part of his journey.”

Born in Congo, Mudiay began playing basketball in middle school in the Dallas, TX area. He soon earned national attention for his standout performances during the high school and summer basketball seasons. Recognized as a court leader and for his strong will to win, Mudiay won a state title in high school and was twice selected to play in the Under Armour® Basketball Elite 24. He will play this season for the Guandong Southern Tigers of the Chinese Basketball Association.

“Joining the Under Armour team is an important step in the pursuit of my ultimate dream to compete at the game’s highest level,” said Mudiay. “Knowing their dedication to making athletes better and how well their footwear performs made them the perfect partner.”

Yum! Brands Renews Kentucky Derby Sponsorship

Churchill Downs, have extended their partnership with Yum! Brands, Inc., who will continue as presenting sponsor of the $2 million-guaranteed Kentucky Derby in a new five-year deal.

This new agreement runs from the 2016 Kentucky Derby through the 2020 Kentucky Derby. The 141st Kentucky Derby, to be run next year in 2015, is covered under the current agreement that was signed in 2011. Under the agreement announced today, the race will continue to be run as the Kentucky Derby Presented by Yum! Brands. Terms of the extended agreement were not released.

“Our partnership over the last nine years with Yum! Brands has been positive for both companies, the Kentucky Derby and Kentucky’s horsemen. Churchill Downs is very pleased to continue to work with a great corporate citizen right here in our hometown,” said Kevin Flanery, president of Churchill Downs Racetrack. “The Kentucky Derby is a great American tradition and we look forward to the 141st running of the Kentucky Derby presented by Yum! Brands on Saturday, May 2nd.”

“Yum! Brands is pleased to renew our presenting sponsorship of the Kentucky Derby, the greatest two minutes in sports,” said Jonathan Blum, Senior Vice President, Yum! Brands, Inc. “While millions of people know and love our leading restaurant brands, they may not know Yum! Brands. The sponsorship of the Kentucky Derby allows us to build awareness of Yum!, the world’s largest restaurant company.”

Betclic to Sponsor Fiorentina

Betclic, buy an online gaming operator, rx has signed a deal to become a sponsor of Serie A team, cheap Fiorentina. 

Under the deal, Betclic will benefit from various branding opportunities around the club’s Stadio Artemio Franchi home stadium.

In addition, Betclic will work alongside Fiorentina to develop joint online and offline activities for supporters.

Betclic and Fiorentina will also collaborate on various digital and social media initiatives.

“This collaboration will be a further step to overcoming the old concept of sponsorship and will help to create new scenarios of interaction with the fans, which we hope will lead our companies to strengthen the relationship with the public,” Fiorentina’s commercial director Gian Luca Baiesi said.

Francesco Postiglione, director general of Betclic, added: “We are certain that, thanks to the support of the team and its fans, we will be able to establish a new model of sponsorship, which insists on the involvement of more and more interaction with fans.”

Chinese Basketball Association Secures New Sponsor

Car manufacturer FAW-Volkswagen Automobile has agreed to sponsor the Chinese Basketball Association (CBA).

Announced at a press conference in Beijing today, sale viagra the agreement as Official Sponsor includes the full breadth of basketball in China. It covers the CBA League, the CBA All-Star Game and the men’s national team – Team China Basketball – through until the 2016/17 season.

FAW-Volkswagen is a joint venture between the China FAW Group Corporation and Volkswagen AG. As a result of the new agreement, the company will receive exclusivity in the Official Car category and benefit from a full range of brand exposure opportunities in camera view, including on-court LED advertising.

Further activation rights, such as promotions during game breaks as well as special events with players, are included alongside merchandising opportunities and a hospitality contingent. In addition, a composite CBA logo, which integrates FAW-Volkswagen’s corporate identity, is being launched and can be used across all of the brand’s communication activities.

Hu Hanjie, FAW-Volkswagen Sales company Ltd. General Manager, said: “It is a great honour for Faw-Volkswagen to become a partner of the Chinese Basketball Association. The agreement demonstrates our commitment to supporting the development of Chinese basketball.

“The partnership is a strong fit and a great milestone achievement for both sides – with the CBA League as the best professional league in China and Faw-Volkswagen as the top car manufacturer in China. The full energy characteristics of the sport, its appeal to young people and the team sport character suits the core values of Faw-Volkswagen very well.”

Ma Guoli, Chairman of the Board of Infront China, said: “The breadth of the FAW-Volkswagen agreement – spanning three seasons and the entire scope of Chinese basketball, is testament to the commercial power of the versatile platform and its appeal to consumers in China and beyond.

“Securing cumulative TV audiences of up to 600 million per year, there is no other sports product in the country that can offer such vast levels of exposure and impact. Building on our exclusive marketing concept, state-of-the-art advertising solutions and activation support, we will support FAW-Volkswagen to implement its partnership most efficiently.”

USANA Announces Carli Lloyd as Ambassador

USANA Health Sciences’ has agreed a partnership with with two-time Olympic gold medalist and U.S. Women’s National Soccer Team (U.S. WNT) star, Carli Lloyd.

The New Jersey native currently plays for the Western New York Flash in the National Women’s Soccer League, and is looking to make her third World Cup appearance next summer in Canada. Lloyd joins more than 600-plus elite athletes who choose USANA to supplement their health, including Colombia’s America de Cali soccer team and the Mexican Soccer Federation.

Llloyd commented: “Eating healthy definitely helps in all aspects when it comes to training and performing, but USANA helps give me that extra boost I need to push myself to the limit and stay ahead of my competition. I am thrilled to be working with a company that values my health the way I do.”

Dan Macuga, USANA Chief Communications Officer, added: “Soccer is the most commonly played sport in the world and is one that all 19 of our markets can relate to. We are excited to expand our Team USANA roster to represent an array of sports, and welcome an athlete as accomplished and inspirational as Carli to the USANA family. We look forward to working with her as she works toward World Cup gold.”

Chesapeake Bay Roasting to Sponsor Navy Athletics

Chesapeake Bay Roasting Company Coffee is now proud to be the Preferred Premium Coffee of Navy Athletics after a new partnership.

With a focus on creating strong local partnerships, medstore Chesapeake Bay Roasting Company premium coffees will be offered as part of a game day selection for guests enjoying the suite-level experience at  Navy-Marine Corps Memorial Stadium during the 2014 athletic season.

In addition Chesapeake Bay Roasting Company has included exclusive savings on their coffee products sold at local retailers through the Navy home game program. Additionally, on November 15th, Chesapeake Bay Roasting Company will sample free coffee at Navy Fest activities leading up to the Navy vs. Georgia Southern game.

“We know that Navy Athletics represent the highest standards and we believe our coffee does as well. Navy and Chesapeake Bay Roasting Company coffee, it is a perfect fit,” according to Sterling Crockett, CEO of Chesapeake Bay Roasting Company.

BMW Extends MotoGP Partnership Until 2020

MotoGP World Championship organiser Dorna Sports have renewed their partnership with BMW M GmbH until 2020.

As part of the deal, BMW will remain the Official Car of MotoGP and BMW will continue to provide the safety car fleet for MotoGP over the coming years. 

BMW M has been providing the safety car fleet to the World Championship of motorcycle racing since 1999, and the partnership will celebrate its 20th anniversary in 2019.

“BMW M GmbH has for a long time been a key partner for us, and we are happy to know that they will still be at our side for the coming years,” said Carmelo Ezpeleta, CEO of Dorna Sports.

“When it comes to ensuring that our events run safely, we can rely totally on BMW M. The BMW M Award is a highlight of every year and is highly coveted among our riders. BMW M GmbH is an important member of the MotoGP community, and we are delighted that it will remain so until at least 2020.”

“We are delighted with this contract extension and are grateful to our partner Dorna Sports for the trust they have shown in us,” said Dr. Friedrich Nitschke, CEO of BMW M GmbH.

“Since 1999, it has been of great importance to us to help guarantee the safety of the world’s top motorcyclists through the use of our cars and the latest technology. At the same time, MotoGP is also the perfect platform, on which to further raise the global awareness of BMW M GmbH and our products. Extending the contract through to 2020 means that this partnership will now run for over two decades. A partnership of this length is a rarity, and we are proud of our close and successful cooperation with Dorna Sports.”

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Hero to Title Sponsor 2014 World Challenge Golf

The 2014 World Challenge Golf, hosted by the Tiger Woods Foundation, has secured Hero MotoCorp Ltd, the world’s largest two-wheeler manufacturer as its title sponsor.

The tournament will be held between December 3-7 at the renowned Isleworth Golf & Country Club here and will have 17 of the PGA TOUR’s best players competing for the $3.5 million top prize. 

The 72-hole, stroke play event is co-sponsored by the PGA TOUR and benefits the Tavistock Foundation and the college-access programs of the Tiger Woods Foundation. 

Pawan Munjal, vice-chairman & managing director, Hero MotoCorp Ltd, commented: “This title sponsorship of the Hero World Challenge is reflective of Brand Hero’s rapidly expanding global footprint. 

“Having been associated with the game in India for over two decades, and being the title sponsor of the Hero Indian Open for both men and women for several years, it is only befitting that we should be stepping on to the global arena of golf with the Hero World Challenge.” 

Woods said: “This tournament has been an integral part of my foundation since 1999 and has raised $25 million for my foundation and local charities. We are thrilled to partner with Tavistock Group to make the tournament an even stronger platform for the game of golf and I am very excited to welcome Hero MotoCorp as title sponsor.”

ESPN to take 3D coverage to Australia

American network ESPN is to broadcast its first 3D offering outside of the US with coverage of the X Games to be screened in Australia this weekend.

The sports broadcaster has teamed up with Australian pay-TV operators FOXTEL and AUSTAR to provide eight hours of 3D coverage of the extreme sports event in Los Angeles, which is taking place from 29 July to 1 August.

The 3D broadcast will be available to all FOXTEL iQ2 and AUSTAR Mystar HD subscribers with 3D-ready television sets.

ESPN Asia Pacific vice president, Michael Morrison, said: “Extending ESPN 3D to Australia reinforces our commitment to provide fans worldwide the best quality sports programming.

“3D television has taken off in the United States and around the world and this provides ESPN 3D an outstanding opportunity to work with FOXTEL and AUSTAR in Australia to bring this exciting trial programming to Australian sports fans.”

FOXTEL’s director of sport, Pete Campbell, added: “FOXTEL was the first to bring Australians 3D television and we’re thrilled to partner with ESPN for another ground-breaking sport experience.”