Outdoor brand “Black Yak” has become an official sponsor for the 2015 Gwangju Summer Universiade (GUOC).

As an official sponsor of the Gwangju Universiade, clinic Black Yak will combine the concept of the Games with the Black Yak unique designs to produce jackets, erectile t-shirts, asthma hats, sneakers, and other sportswear. These uniforms will be worn by torch relay runners, volunteers, operating and security staff. 

Gwangju Universiade will provide Black Yak with the rights to use the title as the official sponsor of the Gwangju Universiade, as well as use the official Gwangju Universiade logo and advertise and promote through official channels such as TV commercials, online mobile advertisements, in store promotions, and other various marketing activities. 

Yoon Jang-hyun, Chairman of the GUOC, stated, “The Universiade has a special value as the only international sporting competition with the participation of students from all 5 continents.” He also added, “This sponsorship will provide a mutually great opportunity for both the Gwangju Universiade Organizing Committee and Black Yak, which is growing into a global outdoor brand.”

Kang Tae-sun, the CEO of Black Yak, said, “I am very happy that Black Yak has become a sponsor of the Gwangju Universiade, a global festival for the youths, and we will do our best for the successful delivery of the Games.”

The 2015 Gwangju Summer Universiade will be held from July 3rd to 14th 2015 for 12 days, with 20,000 participants from 170 countries.

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Netball Australia has announced a new partnership with leading insurer Real Insurance as principal partner and naming rights sponsor of the Australian international netball Test series for the 2014/15 season.

The 2014 Real Insurance Netball Test Series will see the Australian Diamonds host two of the world’s leading teams with New Zealand Silver Ferns and England Netball Team arriving in October for four Tests in Melbourne, no rx Sydney, Bendigo and Canberra.

The Commonwealth Games gold medallists will be out to defend their Constellation Cup title against the Silver Ferns when they host the second and third Tests of the four-Test series at Hisense Arena (Thursday 8 October) and Allphones Arena (Sunday 11 October). The Diamonds will finish the year with a two-Test series against world number three ranked England in Bendigo (Sunday 19 October) and Canberra (Wednesday 22 October).

Netball Australia CEO Kate Palmer commented on the deal: “The latest partnership with Real Insurance is another vote of confidence in Australian netball and caps off an extraordinary month for our sport,” Palmer said.

“As an organisation we strive to provide a supportive and inclusive netball community to ensure a sense of belonging, achievement, enjoyment and health so it’s fitting that we team up with Real Insurance who are committed to protecting and building the quality of people’s lives.”

Mark Reid, CEO of Real Insurance said: “Real Insurance is very proud to be associated with the Australian Diamonds’ International Netball Test Series and Netball Australia. The partnership will enable Netball Australia to continue the fantastic work they do in promoting participation and inclusion at all levels of community, something Real Insurance feels strongly about.”

“It’s a very exciting time to be a part of the Diamonds and we look forward to their continued success and helping netball fans across the country enjoy every minute of it.”

Princess Cruises have announced a partnership to become a Proud Sponsor of the Seattle Seahawks, including a fan-based sweepstakes, expanding the cruise line’s presence in a key market.

As part of the partnership, Seattle Seahawks fans will have the opportunity to win a seven-day cruise to Alaska, sailing roundtrip from Seattle. The sweepstakes, which will be promoted with digital ads on seahawks.com and game day radio advertising, runs from September 4 to December 31, 2014, and fans can enter at princess.com/seattle. Seahawks fans will also have access to special cruise deals from Princess throughout the season.

“Princess Cruises has a significant presence in Seattle since we have two of our ships based there for our summer season of Alaskacruises,” said Gordon Ho, senior vice president of global marketing for Princess Cruises. “Not only do Seattleites have a passion for their home team but our research tells us that Seahawks fans also have a passion for exploring the world on cruise vacations. So we think that bringing the two together is a winning combination.”

The NFL season kicked off last night with Seattle Seahawks beginning the defence of their title with a 36-16 victory over the Green Bay Packers.

NASCAR have signed a partnership with Comcast that will make Comcast’s XFINITY brand the title sponsor of the NASCAR Nationwide Series through 2024.

The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, erectile and is the longest entitlement sponsorship agreement in this series’ history.

Beginning January 1, cialis 2015, the property will be known as the NASCAR XFINITY Series. XFINITY will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories.

The announcement was made during an event at the NASCAR Hall of Fame – where the sport’s history is celebrated every day – and was the first series entitlement sponsorship ever announced at the venue.

“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”

XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider.

“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”

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ational Hockey League (NHL) franchise Tampa Bay Lightning have entered into a partnership with Amalie Oil Co., free ed who will have naming rights to Tampa Bay Times Forum.

The venue will be renamed the Amalie Arena. The arena was known as the Tampa Bay Times Forum since Jan. 1, asthma 2012.

“I am pleased that the Barkett family has chosen to partner with our organization in displaying the good name of its local, medic family-owned company on our facility,” Lightning chairman Jeff Vinik said. “Like Tampa Bay Sports and Entertainment, the Barkett family and Amalie Oil are heavily vested in our community, providing jobs and stimulating economic activity. The brothers share our vision and values and we look forward to a long and healthy partnership working together to achieve business and community objectives.”

“We have been inspired by Jeff Vinik in the way he does well in business and how he does well by the community,” said Harry Barkett, Amalie President and Chief Executive Officer and one of the four Barkett brothers who own and operate the company. “We like how those two ideals can work together and we share those values.”

“As a local and family owned business, our goal is to invest right back into the community that has offered our family and our employees a good life and we like the association with sports, fun, family and leisure time. Amalie Arena is also right in the heart of the Channelside District and that makes it just about the perfect sponsorship. We are very excited about it.”

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London Irish Rugby Club have agreed a new three-year sponsorship with Hampshire-based Upham Brewery.

The brewery, check which will be the Club’s Official Cask Ale Sponsor from the 2014/15 season, medicine will lead the sponsorship with its flagship brand of ale, Punter.   

In addition to stadium and shirt branding rights, hospitality, player access and ticketing, Upham Brewery will have exclusive pouring rights of ale at the Madejski Stadium for all London Irish home matches. To help establish the brand among supporters, Punter will be served in the Club’s first ever dedicated real ale ‘Punter Bar’ which will be housed in the East Stand and also within hospitality suites and lounges.   

David Butcher, Director of Upham Brewery, said: “The matchday atmosphere and experience at London Irish is up there with the best in the Premiership and we’re really looking forward to enriching it by introducing Punter to both home and visiting supporters.”

“Both the Club and the brewery are building an exciting future based on a shared passion and dedication to produce a quality product and experience. We are confident our partnership and the fantastic assets that come with it will ensure new Upham Brewery customers will become not just avid fans of our ales but also regular faces at London Irish.”

Jim O’Toole, Commercial Director at London Irish Rugby Club, added: “We welcome Upham Brewery and the Punter brand to the London Irish commercial family and look forward to being part of their very exciting development plans. We are working together on some innovative and mutually beneficial activation plans to help them meet their challenging business goals using the London Irish partnership.”

Upham Brewery’s Punter ale will be served at the Club’s opening game of the season against Harlequins RFC at the ‘London Double Header’ at Twickenham on Saturday 6 September.

ABT Sportsline has signed three new partners for its bow into the Formula E Championship, cure which begins later this month.

Deutsche Post, pharmacy DHL eCommerce and the Warsteiner Brewery will support the German outfit in the new racing series for electric vehicles.

Deutsche Post and DHL are already well known to ABT Sportsline. “It’s great that, story following partnerships in the DTM, in GT projects and with Daniel Abt in the GP2 Series, we’re now jointly tackling the Formula E adventure as well,” says Team Director Hans-Jürgen Abt. “We know about the passion with which Deutsche Post and DHL are going to approach and animate this new commitment. We’re all looking forward to this.”

Whereas Deutsche Post is featured with lettering and the E-Post logo on the car of Daniel Abt, his team-mate Lucas di Grassi runs with the DHL eCommerce logo emblazoned on his car.

“The commitment makes sense for Deutsche Post DHL from a variety of reasons: As the first racing series for electric vehicles Formula E superbly corresponds with our claim to innovation and underlines our environmental awareness which, among other things, is manifested in our GoGreen programme,” says Thomas Kipp, CEO DHL eCommerce. “At the same time, with Formula E, our brands are present in highly interesting markets. We’ve known the team and Daniel Abt from other commitments as very successful and professional partners. We’re convinced that they’re all going to play an outstanding part.”

The Warsteiner Brewery is now starting to be prominently featured on the upper front of the two Formula E cars. “With our sponsoring commitment to the innovative Formula E team of ABT Sportsline we tie in with our past motorsport activities in Formula One, the DTM and rallying,” says Martin Hötzel, Vice President Marketing & Sales Warsteiner International. “In the young racer Daniel Abt Warsteiner has again found an ideal protagonist for its calling ‘Do it right’. We wish him and his team a lot of success in the first Formula E season on an international stage.”

“Together with Deutsche Post and DHL we also warmly welcome Warsteiner to our Formula E family,” says ABT Head of Marketing Harry Unflath, who is responsible for all partnerships. “With its impressive history, great products and worldwide activities the family-owned company numbers among Germany’s most renowned and personable beer brands. We’re proud about entering a new motorsport era together with the Warsteiner slogan ‘Do it right.”