Hero to Title Sponsor 2014 World Challenge Golf

The 2014 World Challenge Golf, hosted by the Tiger Woods Foundation, has secured Hero MotoCorp Ltd, the world’s largest two-wheeler manufacturer as its title sponsor.

The tournament will be held between December 3-7 at the renowned Isleworth Golf & Country Club here and will have 17 of the PGA TOUR’s best players competing for the $3.5 million top prize. 

The 72-hole, stroke play event is co-sponsored by the PGA TOUR and benefits the Tavistock Foundation and the college-access programs of the Tiger Woods Foundation. 

Pawan Munjal, vice-chairman & managing director, Hero MotoCorp Ltd, commented: “This title sponsorship of the Hero World Challenge is reflective of Brand Hero’s rapidly expanding global footprint. 

“Having been associated with the game in India for over two decades, and being the title sponsor of the Hero Indian Open for both men and women for several years, it is only befitting that we should be stepping on to the global arena of golf with the Hero World Challenge.” 

Woods said: “This tournament has been an integral part of my foundation since 1999 and has raised $25 million for my foundation and local charities. We are thrilled to partner with Tavistock Group to make the tournament an even stronger platform for the game of golf and I am very excited to welcome Hero MotoCorp as title sponsor.”