Chinese Basketball Association Secures New Sponsor

By Community | September 16, 2014

Car manufacturer FAW-Volkswagen Automobile has agreed to sponsor the Chinese Basketball Association (CBA).

Announced at a press conference in Beijing today, sale viagra the agreement as Official Sponsor includes the full breadth of basketball in China. It covers the CBA League, the CBA All-Star Game and the men’s national team – Team China Basketball – through until the 2016/17 season.

FAW-Volkswagen is a joint venture between the China FAW Group Corporation and Volkswagen AG. As a result of the new agreement, the company will receive exclusivity in the Official Car category and benefit from a full range of brand exposure opportunities in camera view, including on-court LED advertising.

Further activation rights, such as promotions during game breaks as well as special events with players, are included alongside merchandising opportunities and a hospitality contingent. In addition, a composite CBA logo, which integrates FAW-Volkswagen’s corporate identity, is being launched and can be used across all of the brand’s communication activities.

Hu Hanjie, FAW-Volkswagen Sales company Ltd. General Manager, said: “It is a great honour for Faw-Volkswagen to become a partner of the Chinese Basketball Association. The agreement demonstrates our commitment to supporting the development of Chinese basketball.

“The partnership is a strong fit and a great milestone achievement for both sides – with the CBA League as the best professional league in China and Faw-Volkswagen as the top car manufacturer in China. The full energy characteristics of the sport, its appeal to young people and the team sport character suits the core values of Faw-Volkswagen very well.”

Ma Guoli, Chairman of the Board of Infront China, said: “The breadth of the FAW-Volkswagen agreement – spanning three seasons and the entire scope of Chinese basketball, is testament to the commercial power of the versatile platform and its appeal to consumers in China and beyond.

“Securing cumulative TV audiences of up to 600 million per year, there is no other sports product in the country that can offer such vast levels of exposure and impact. Building on our exclusive marketing concept, state-of-the-art advertising solutions and activation support, we will support FAW-Volkswagen to implement its partnership most efficiently.”