English rugby union team Harelquins have signed a two-year partnership with sports nutrition brand, bronchi MaxiNutrition.

The deal will see the brand provide the Aviva Premiership rugby team with individually tailored nutritional support to complement the demands of professional rugby. 

As the 2014/2015 season edges closer to kick off, viagra MaxiNutrition will be supplying the squad with a range of bespoke nutritional plans and products’, ed including the brand’s ground breaking new product Cyclone Milk. The specialist products will play an essential role in the players’ training and nutrition programme during the season by helping them to maintain the desired nutritional levels for optimum performance and recovery. 

Commenting on the Partnership, Harlequins Head of Sponsorship and Commercial Partnerships, Darren Henry said: “We are delighted to have signed a two year partnership with MaxiNutrition, the market leader in sports supplementation. Having the number one sports nutrition brand providing the squad with the best products to enhance their performances will set us in good stead as we embark on yet another tough season. 

“Securing MaxiNutrition is testament to the direction our Club is heading in and we look forward to working with them over the coming seasons.”

PR & Expert Marketing Manager for MaxiNutrition, Mark Morgan commented “Harlequins is a club with a great heritage and a history of winning trophies and this is a very exciting partnership for MaxiNutrition.  Modern rugby is known for its physicality and we are confident that our products and nutritional expertise can help give Harlequins players an edge over their opposition.”

Friends Life Tour of Britain has secured British lifestyle nutrition experts First Milk, parent company of CNP, as their official supplier.

The sponsorship builds on CNP’s relationship as the Official Nutrition Supplier to British Cycling, and Official Supplier of Sports Performance and Hydrations Drinks to Team Sky. It provides the nutrition specialists with the opportunity to reach over one million cycling enthusiasts and supporters throughout the UK.

In addition to branding at each stage of the Tour, the agreement gives CNP and First Milk rights to distribute their Endurance and Team Sky Breakfast Range products at sampling stations and in VIP hospitality areas during the tour.

The Tour of Britain, last year won by Sir Bradley Wiggins, is the UK’s biggest professional cycle event, with 108 top cyclists racing through nine stages, covering more than 1,377 kilometres. The 2014 event starts on Sunday 7th September in Liverpool, with a world-class field competing over eight days before culminating in a time trial and criterium in London on Sunday 14th September. More than a million fans are expected to line the route to watch the country’s largest free-to-spectate sporting event.

Kate Allum, Chief Executive of First Milk, said: “Cycling is the fastest growing participation sport in the UK with over two million people regularly jumping on their bikes along Britain’s roads for leisure, health and exercise benefits, This exciting sponsorship gives us the opportunity to demonstrate our industry-leading credentials in cycling, and share our innovative products and race nutrition expertise with supporters of the Tour of Britain.”

Hugh Roberts, Chief Executive of race organisers SweetSpot said: “We are delighted to announce First Milk as the latest partner to this year’s Friends Life Tour of Britain. To secure the support of a pioneering British brand that have built an excellent footprint within cycling through their work with British Cycling and Team Sky, is great for spectators and guests coming to this year’s Tour.”

With the National Football League (NFL) season kicking off last night, the NFL has signed a three-year agreement, making TD Ameritrade an official sponsor of the league.

This new relationship is effective beginning with the 2014 season and will extend through the 2016 season.

“Every day our goal is to instill confidence into millions of American investors by breaking down barriers that stand between our clients and their financial goals,” said Denise Karkos, chief marketing officer at TD Ameritrade. “Through sponsorship of the country’s favorite sports league, we have a unique opportunity to share our message of financial empowerment through education to a large, diverse, highly engaged and passionate audience.”

”We are pleased to welcome TD Ameritrade to our family of sponsors,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management. “We look forward to working with them to develop unique programs for our fans and players.”

“This sponsorship provides new, unique channels through which we hope to grow our business, help our clients and enhance involvement within our local communities,” Karkos continued.

NFL Expands IMG Deal to Asia

The NFL also extended their deal with sports rights agencgy IMG who will distribute media rights in parts of Asia from 2014-15 to 2016-17.

IMG has been partners with the NFL for the past five years distributing rights to various European markets.

Through the deal, the multinational company will distribute live coverage of games, including regular-season and playoff games plus the Super Bowl and other related events.

“IMG has proven to be a successful partner for us in Europe and we are pleased to expand our business with them into Asia,” said the NFL’s vice president for international media and business development. “We believe IMG will help expand our reach in the region offering market expertise and building bridges for us with local networks.”

“We have developed an excellent relationship with the NFL and an understanding of their property as a global sport which has helped maximise revenue, expand coverage and increase awareness of the brand worldwide,” said IMG senior vice president and head of media, North America, Hillary Mandel.

“Therefore we are delighted they have extended our partnership into the Asian market, where we have vast experience and local market expertise through our offices and personnel in the region.”

The NFL season kicked off last night with Seattle Seahawks beginning the defence of their title with a 36-16 victory over the Green Bay Packers.

{jcomments on}

NBA star and Oklahoma City Thunder forward Kevin Durant said Thursday that he has signed a partnership deal with Orange Leaf Frozen Yogurt.

Durant will own an undisclosed percentage of the company, his first such partnership since he joined the Roc Nation agency founded by Jay-Z last year. Orange Leaf, based in Oklahoma City, has 321 stores in 40 states, four in Australia and 69 under construction.

Orange Leaf CEO Reese Travis said he was impressed with Durant’s involvement in the Oklahoma City community, and that led him to want to partner with the Thunder forward. Travis said he was particularly touched with Durant’s efforts to help with cleanup efforts after the May 2013 Moore tornado.

“From the first conversation I ever had with him, he was very humble and very focused on what we were talking about,” Travis said. “He’s the same guy you see in the media — very down to earth.”

Durant has been in demand like never before since delivering his tearful 25-minute speech in May during which he thanked his teammates, support staff, coaches and his mother, Wanda Pratt. Since winning the MVP award, he has re-signed with Nike, Sprint and BBVA Compass, added deals with Orange Leaf and Sparkling Ice and was named the cover athlete for NBA 2K15.

Michael Yormark, Roc Nation’s president and chief of branding and strategy, told Associated Press: “I think the speech created a sense of urgency with many of the brands that we were talking to, to move forward in a meaningful way and develop a relationship with Kevin.

“Obviously, the speech was beyond magnificent, and we were talking with many brands during that period of time. I think that speech created that sense of urgency, and in many cases, truly convinced those people we were talking to that this was the right guy, the right athlete, the right brand to build a relationship with.”

Leading compression sportswear brand SKINS has announced a partnership with New York Giants punter, Steve Weatherford.

Weatherford joins the team of elite athletes including, Triathletes Leanda Cave, Mary Beth Ellis and Christian Kemp, as well as CrossFit athletes Kenneth Leverich, Anna Tunnicliffe and Jeremy Kinnick. Weatherford will wear SKINS compression apparel during regular season games and assist the brand in product development across its A400, A200 and RY400 lines.

“Steve’s success on the playing field, as well as passion for health and fitness is well-documented,” said Dani Said, Marketing Director, SKINS North America. “Professional football players are among the fittest athletes in the industry, and we couldn’t be more excited adding an athlete of Steve’s caliber to our growing roster.”

Entering his ninth season, Weatherford has been one of the league’s most steady punters, having finished in the top ten in yards per punt in 2012 (ninth) and 2013 (seventh) and was a key contributor for the New York Giants in their Super Bowl XLVI-winning season in 2011. Prior to joining the Giants, Weatherford served as the punter for the New York Jets in 2009 and 2010. Weatherford is a former co-record holder of most punts inside the 20 yard line (42, 2010).

“Performance is my job, and in order to succeed I need to support my body, both in training and recovery,” said Weatherford. “SKINS Compression provides that support for me. It keeps me determined, driven, while bringing out my true spirit of competition. They are the best compression wear in the game today.”

The French Football Federation (FFF) has announced a partnership with restaurant chain, anesthetist KFC.

The FFF have recently been on a commercial recruitment drive recently ahead of the organisation hosting UEFA Euro 2016. In recent weeks they have partnered with Accor, medic Archos and PMU.

Nöel Le Graët, apoplectic president of the FFF, said: “We are delighted to welcome a brand with an international and world famous standing as an official partner of Team France. I am confident that this partnership will be active and fruitful for both parties.”

Frederick Levacher, chief executive of KFC France, added: “We are very proud of this partnership with the FFF which allows us to be part of the brands that support this beloved French sport. Our people and our franchise partners are particularly pleased to take action to promote and convey the feeling of football at all levels.”

Kingsmen Creatives Ltd, sickness a leading communication design and production group, medic has joined the 28th Southeast Asian (SEA) Games as the Official Venue Planning Provider.

With a sponsorship valued at S$1.8 million, viagra 40mg Kingsmen is providing venue planning services including a dedicated team of designers, draftsmen, project managers and operations personnel to draft plans for overlay works, prepare detailed specifications, and conduct site inspections for competition and training venues.

As part of the sponsorship, Kingsmen will also be extending its Wilkie Edge LED screen for Games advertising. Valued at S$1.2 million, the screen advertising is expected to reach out to approximately 4.5 million people per month over a 52-week period.

Commenting on Kingsmen’s participation in the regional games, Mr Benedict Soh, Executive Chairman of Kingsmen said: “We are delighted to be a part of the 28th SEA Games. Kingsmen continues to be at the forefront of supporting key events throughout the region, including the Formula One Grand Prix, Shanghai World Expo, Commonwealth Games, Volvo Ocean Race, Youth Olympic Games and now the 28th SEA Games, which is a milestone event for Singapore’s Golden Jubilee celebrations.”

Mr Toh Boon Yi, Chief, Community & Corporate Outreach, Singapore Southeast Asian Games Organising Committee (SINGSOC), said: “Kingsmen is not new to supporting sport in Singapore, having successfully partnered us for the 2010 Youth Olympic Games.”

“We are pleased to welcome Kingsmen back to the fold as we Celebrate the Extraordinary with the 28th SEA Games, in conjunction with Singapore’s Golden Jubilee next year. We look forward to leveraging each other’s experience from hosting major sporting events, in creating a memorable Games that all Singaporeans can be proud of.”