Paylocity Holding Corporation, a cloud-based provider of payroll and human capital management software solutions, today announced new sponsorship deals with LPGA Tour players, Jennifer Kirby and Victoria Elizabeth.

Jennifer Kirby is a rookie on the LPGA Tour while Victoria Elizabeth is in her second year. 

With a full season of LPGA Tour experience under her belt, Elizabeth is primed for future success. “My rookie year was an incredible experience. It has always been my goal to reach the highest level of women’s golf and play with the best players in the world,” says Elizabeth. “I am very excited for my future on the tour and believe that the support I’ve gained from my valuable partnerships, like teaming up with Paylocity, are incredibly important to my future success.”

Michael Haske, Senior Vice President of Sales and Marketing for Paylocity, states, “2014 has been an extremely exciting year for Paylocity with the sponsorship of PGA Tour player, Brooks Koepka, and now, two LPGA Tour players. Jennifer and Victoria are incredibly talented golfers, but it’s their passion and dedication to improvement and future success that made them the obvious choices. We wanted to find players who shared our commitment to innovation and growth.

“At Paylocity we have pioneered a category of our own in the marketplace by doing what no one else is – taking Payroll and HR professionals from the backroom to the boardroom with our cloud software. We now proudly sponsor three of the most promising, future-stars on both tours and couldn’t be more excited to welcome Jennifer and Victoria to the Paylocity family.”

Blue Cross and Blue Shield of North Carolina (BCBSNC) and Charlotte Motor Speedway announced a partnership on Wednesday. 

The effort begins with the Oct. 10 NASCAR Nationwide Series race, which will be entitled the Drive for the Cure 300 Presented by Blue Cross and Blue Shield of North Carolina.

Considered one of the premier events on the NASCAR Nationwide Series schedule, the Drive for the Cure 300 will air nationally on ESPN2 at 7:30 p.m. BCBSNC has agreed to a three-year sponsorship of the race.

“We are proud to partner with the official health insurance company of Charlotte Motor Speedway, Blue Cross and Blue Shield of North Carolina,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “At the core of both of our companies is a commitment to providing an unparalleled customer experience. We are eager to get to work raising awareness about breast cancer and creating an unforgettable race day experience for fans.”

The announcement was made during a press event at the speedway where officials were joined by up to 100 breast cancer survivors to paint the pit road wall pink to kick off National Breast Cancer Awareness month.

“With a long history of service in communities across our state, Blue Cross and Blue Shield of North Carolina shares North Carolinians’ love of racing and their passion for getting healthy and staying healthy,” said Reagan Greene Pruitt, director of brand marketing and management for BCBSNC.

“With one in eight women diagnosed with breast cancer at some point in life, we will all know someone affected by it – but when detected early, survival rates exceed 95 percent. Our partnership with Charlotte Motor Speedway to raise awareness of breast cancer prevention, detection and treatment is an important part of our commitment to improving the health and well-being of our customers and the communities where we live.”

Singapore Airlines has signed an agreement with the Women’s Tennis Association (WTA) to be an official sponsor of the 2014 BNP Paribas WTA Finals Singapore presented by SC Global. 

Under the terms of the agreement, the iconic Singapore Girl will make an appearance at the international sporting event to provide a touch of the Airline’s world-renowned hospitality. Six Singapore Girls will be featured at the prize presentation ceremony. Singapore Airlines will also be flying players and officials to Singapore. 

Held in Asia Pacific for the first time in WTA’s 44-year history, the season finale of the women’s tennis tour will take place from 17 to 26 October at the Singapore Sports Hub. 

“We are pleased to be an official sponsor for the WTA Finals held in Singapore, in another example of our commitment to both sports and tourism. This world-class event will attract both local and overseas tennis fans, showcasing WTA’s huge presence and growing influence in the Asia-Pacific,” said Singapore Airlines Divisional Vice President Sales & Marketing, Mr Foo Chai Woo. 

“The BNP Paribas WTA Finals Singapore presented by SC Global will bring the best women’s tennis players in the world to Singapore, the first time the event will be held in Asia Pacific. We are excited to have Singapore Airlines as a partner for the WTA Finals, a world class event providing a unique blend of sport-entertainment and tourism for the fans of the region to enjoy,” added WTA Finals Tournament Director, Melissa Pine. 

“The BNP Paribas WTA Finals Singapore presented by SC Global represents the pinnacle of women’s tennis for players and fans across the world. Their partnership with Singapore Airlines – the world’s leading airline and one of Singapore’s most outstanding homegrown brands – is a perfect marriage which will bolster both brands’ globally iconic status. Singapore Airlines’ endorsement of this history-making event will reinforce the city’s reputation as Asia’s leading events destination,” said Andrew Georgiou, CEO of World Sport Group, the event promoter.

Former World Champion Rob Huff has partnered with creative online betting company, Iconic Bet, for the remaining Asian rounds of 2014 and the entirety of the 2015 FIA World Touring Car Championship (WTCC).

This announcement coincides with the start of the Asian leg of the 2014 WTCC season in China, Japan and Macau, which sits neatly with Iconic Bet’s ambition to take its unique online gambling platform to the region.

Huff will begin carrying the Iconic Bet logo on his LADA Sport Granta in Rounds 17 and 18 of the WTCC at Beijing’s Goldenport Park Circuit (4-5 October) and it will remain a prominent feature of his livery for the remainder of 2014 and the duration of 2015.

Damien O’Brien, founder and CEO of Iconic Bet, said: “Huffy is truly a racing icon, from his WTCC campaign to racing iconic cars at Goodwood. We’re very pleased to join the team for his remaining races in Asia and for the following year. Who doesn’t want to be a race car driver?”

Following the champagne and celebrations of Argentina, where an incredible drive saw Huff achieve LADA Sport’s maiden WTCC podium finish at Autodromo Termas de Rio Hondo, the Briton is in high spirits going to Asia and believes his newly forged partnership with Iconic Bet could potentially be a lucrative and long-term one.

“I’m delighted to have forged this partnership with Iconic Bet because, not only is it an exciting and vibrant new gambling platform, with which I am proud to be associated, but they’re a really good group of guys who love their racing and will be a welcome addition to the FIA World Touring Car Championship paddock this year and next.

“Beijing is going to be a new and interesting experience for the WTCC, as the championship venture out onto unchartered territory at Goldenport Park Circuit in a new region of China,” said Huff. “At only 2.3m in length, this is the shortest track we visit and that should remove a lot of the emphasis on aerodynamics, which could play to LADA Sport’s advantage. I’m expecting it to be more about mechanical grip and there’s no doubt we have taken significant steps forward in recent months, so it will be exciting to see how we fare.”

Huff added: “Taking everything into consideration, there are so many unknowns and I have no idea if we will be able to emulate the sort of success we had in Argentina. The goal for all three of LADA Sport’s drivers is to breach the top ten in qualifying and benefit from the reversed grid pole position in race two, so I’m keeping my fingers crossed that one of us makes it. The car felt better than ever in Argentina and hasn’t changed since then, so we hope to improve again.”

London Welsh have secured a partnership with Edward Coaches. 

Through the deal, clinic a number of supporters from South Wales will be transported to Kassam Stadium for matches. 

Behind the new business partnership is Llantwit Fardre RFC mini rugby coach and managing director of Edwards Coaches, Jason Edwards who said: “There was massive interest in the local community here when London Welsh went up to the Aviva Premiership, but not just in London Welsh but in Justin for what he’s achieved over the past 12 months.”

“A lot of people contacted the company enquiring whether we would be doing trips to London Welsh’s home matches, so for every Sunday home game we have a coach leaving Edwards’ depot, which is a few hundred yards from Llantwit Fardre RFC, with pick-ups from Newport and Cardiff Gate Services. 

“We’ve all been to watch local rugby and regional rugby, so to watch the Aviva Premiership is a refreshing change.”

Ties between London Welsh and the local community were strengthened by a visit of the players to Llantwit Fardre RFC the day after the Exiles’ pre-season friendly with Pontypridd.

Edwards continued: “Justin brought the players down on the Sunday morning to do a coaching clinic and it went down really well with the kids, and the parents are still talking about it. The boys from London Welsh were fantastic with the kids – they really enjoyed it – so there’s a lot of interest locally because of that and because of Justin.”

London Welsh head coach Justin Burnell, said: “It’s about showing people that London Welsh is genuinely representing Wales in the Aviva Premiership, and thanks to Edwards Coaches we’re able to put on a great service to enable people to come and support us at the Kassam Stadium.

“It’s about spreading the brand of London Welsh and further developing these relationships in Wales. Our visit to Llantwit Fardre RFC was a great example of that and now our link up with Europe’s biggest coach company, Edwards Coaches.”

Online bookmaker 666Bet has been anmed today the new Official Betting Partner of the SINGHA Beer Grand Slam of Darts which will be held at the Wolverhampton Civic Hall from November 8-16, unhealthy 2014.

As the Official Betting Partner of the Sky Sports-televised tournament, medicine 666Bet have branding displayed both on the stage and on each of the 32 competing players’ shirts, and have also secured the on-site betting rights at the Wolves Civic.

The Grand Slam of Darts represents the cream of the crop, as players from both the PDC and the BDO come together to do battle on the elite stage, with the tournament featuring major tournament finalists from a two-year period alongside a series of qualifiers.

Barry Martin, CEO of 666Bet.com, said: “This is another important step for 666Bet as we see darts as the perfect sport to target new customers. We are already heavily involved in football and boxing partnerships, so darts was the logical next sport for us.

“Although we are mainly targeting the UK at present, we have big ambitions to push our brand into other territories around the world and we’re delighted to be associated with such a prestigious international darts tournament.”

PDC Chairman Barry Hearn added: “It is a great pleasure to welcome 666Bet as the Official Betting Partner of this prestigious tournament. With nine days of live televised action both on Sky Sports and worldwide featuring the best players in darts, this will be a wonderful platform to showcase the 666Bet brand.”