NBA All-Star Game Pulls in Record Viewing Audience

February 22, 2011

American broadcaster TNT averaged a 6.2 overnight rating for Sunday (February 20) night’s National Basketball Association (NBA) All-Star Game, up 35% from a 4.6 overnight last year.

The net earned a 4.4 fast-national rating and 8.1 million viewers for coverage of NBA All-Star Saturday Night presented by State Farm, marking the most-watched All-Star Saturday Night in the event’s 26-year history.

This year’s All-Star Saturday Night figures are up 13% and 23%, respectively, from a 3.9 rating and 6.554 million viewers last year while the telecast peaked from 10:30-11:00pm ET, with nearly 10.4 million viewers tuning in for Clippers forward, Blake Griffin’s winning dunk in the Sprite Slam Dunk Contest.

The ’11 All-Star Saturday Night ranks as the most-watched NBA telecast on cable for the ’10-11 season.