Pukka Pies Renews Leicester Riders Sponsorship

Pukka Pies have announced today a two-year sponsorship extension with British Basketball League (BBL) team, the Leicester Riders. 

The Leicester-based company and UK’s best-selling pie brand is supporting the oldest professional club in British Basketball for the second year, as part of a three-year agreement which sees Pukka Pies become a shirt sponsor for the upcoming season.

Sally Voss, Brand Manager at Pukka Pies, commented: “As a local Leicestershire business, we feel very proud to be supporting The Riders. Our company policy has always been to sponsor locally, so for us, this has been a great opportunity.”

“Leicester Riders won the British Basketball League in 2012-13 and came fourth in the 2013-14 season, so we know they’re a very talented and successful team! We wish the Leicester Riders the best of luck in the new season.”

Leicester Riders Commercial Manager, Ian Davidson, added: “We are delighted to have the support of Pukka Pies; a world-renowned brand and popular business based in our local community. The relationship has enabled fans of the team to enjoy Pukka Pies products on match nights and their support is sure to be a huge boost to the team; hopefully we will have another successful season in the British Basketball League.”

“Our sport has attracted much new attention recently, and with a new arena to look forward to, I think I can speak for everyone involved when I say that that we are all excited about our future.”