45 Sponsorship Deals of the Week: 05/10/12

1

Tony Stewart Announces New Bass Pro Shops Partnership

Friday, 05 October 2012

2

Dwayne Wade to Join Li-Ning after Leaving Nike

Friday, 05 October 2012

3

Singha Remains Official Beer of Chelsea

Friday, 05 October 2012

4

2014 Asian Games Signs Korean Air as Prestige Partner

Friday, 05 October 2012

5

Cotton Bowl Game Renamed Heart of Dallas Bowl

Friday, 05 October 2012

6

E&J Brandy Extends Partnerships with Four NFL Teams

Friday, 05 October 2012

7

USAA Named Official Military Appreciation Sponsor of Seattle Seahawks

Friday, 05 October 2012

8

PPB and FFM Sponsored Malaysian Marathon

Friday, 05 October 2012

9

Seashore Group Sponsors Qatar Women Sport Committee

Friday, 05 October 2012

10 

London Wasps Bulk-Up with Maximuscle

Thursday, 04 October 2012

11

Tops Friendly Markets to Sponsor Buffalo Sabres Alumni Plaza

Thursday, 04 October 2012

12

U.S. Bank Named Official Bank of University of Denver Athletics

Thursday, 04 October 2012

13

Nairobi International Marathon Gets a Host of New Sponsors

Thursday, 04 October 2012

14

Misli.com Agrees Betting Partnership with Liverpool

Thursday, 04 October 2012

15

Polar Becomes Official Timing Partner of IBU World Cup Biathlon

Thursday, 04 October 2012

16

Pepe Inks New Nike Sponsorship Deal

Thursday, 04 October 2012

17

All Nippon Airways Named Sixth Official Partner of Tokyo 2020

Thursday, 04 October 2012

18

Insurance Company Becomes Jersey Sponsor for USA Rugby

Thursday, 04 October 2012

19

Reem Acra Renews Title Sponsorship of FEI World Cup Dressage Western European League

Thursday, 04 October 2012

20

Ray Rice Invests in BODYARMOR SuperDrink

Thursday, 04 October 2012

21

Aviva to Drop UK Athletics Sponsorship

Wednesday, 03 October 2012

22

Stifel, Nicolaus & Company to Sponsor College Golf’s Haskins Award

Wednesday, 03 October 2012

23

Puma Add Gael Clichy to Sponsorship Roster

Wednesday, 03 October 2012

24

Quicken Loans Enhances Ryan Newman Nascar Sponsorship

Wednesday, 03 October 2012

25

Tissot to Sponsor Asian Games

Wednesday, 03 October 2012

26

Cobra Partner with PRTTA for 2012-13 Nascar Camping World Truck Series

Tuesday, 02 October 2012

27

Hugo Boss the Perfect Fit for Manchester City

Tuesday, 02 October 2012

28

Npower Looking to End Football League Sponsorship

Tuesday, 02 October 2012

29

Rapid Croq Becomes Short Sponsor for AS Saint-Etienne

Tuesday, 02 October 2012

30

Teletouch to Remain Official Cellular Sponsor of Bell Helicopter Armed Forces Bowl

Tuesday, 02 October 2012

31

Hyundai Extend Naming Rights Sponsorship of A-League

Tuesday, 02 October 2012

32

Vauxhall Revs Up New FA Partnership

Tuesday, 02 October 2012

33

Molten Renew British Basketball League Sponsorship

Tuesday, 02 October 2012

34

New Ambassador Added as Glasgow 2014 Air First TV Advert

Monday, 01 October 2012

35

Time Warner Cable Extends Hendrick Motorsports Sponsorship

Monday, 01 October 2012

36

Newcastle United to End Virgin Money Shirt Sponsorship

Monday, 01 October 2012

37

Deichmann Announced as New Partner for 2013 FIS Alpine World Ski Championships

Monday, 01 October 2012

38

Precison Named Official Training Aid Supplier for Irish Football Association

Monday, 01 October 2012

39

Emirates Get Title Sponsorship Rights to Glasgow 2014 Commonwealth Games Venue

Friday, 28 September 2012

40

ISPS Get Title Sponsorship Rights to Golf’s Perth International

Friday, 28 September 2012

41

TSG Becomes Northampton Saints Official Technology Partner

Friday, 28 September 2012

42

Sovereign Santander Named Official Bank of New England Revolution

Friday, 28 September 2012

43

Welsh Rugby Union Sign Ball Sponsorship Deal with Gilbert

Friday, 28 September 2012

44

Rolex Extends Sailing’s Fastnet Race Sponsorship

Friday, 28 September 2012

45

Greek Soccer Clubs Agree Peculiar Sponsorship Deals with Funeral Service & Brothel

Friday, 28 September 2012

Pérec becomes Annecy 2018 ambassador

Marie-José Pérec, the only French athlete ever to win three Olympic gold medals, has become an official ambassador of Annecy’s bid to host the 2018 Winter Olympic Games.

Pérec said: “The technical bid currently in preparation and the concept, focussing on Annecy and Chamonix, will provide an ideal living environment for athletes, while setting the scene for outstanding sporting achievements.

“Annecy is truly a land of sport and champions, not only winter sports – that goes without saying! – but also the whole spectrum of sporting disciplines, not least of all athletics, as illustrated by today’s DecaNation.

“It is therefore essential for the entire French sports world to pull together behind this French Olympic bid.”

Chief executive of Annecy 2018, Edgar Grospiron, added: “Marie-Jo’s Olympic achievements are unique in French athletics history.

“Her support, announced on a day when Annecy, with DecaNation, has once again demonstrated its expertise in the hosting of major international sporting competitions, is precious for the Annecy 2018 bid, a bid for athletes, a bid by athletes.”

New Italian Sports Channels To Replace Sportitalia

By Jay Stuart

Italian sports broadcaster Sportitalia will cease operations on November 1, link  according to Corriere della Sera.

Entrepreneur Tarak Ben Ammar founded Sportitalia, allergy which has three digital terrestrial channels, order in 2004. Last summer, the channels were bought by LT Multimedia.

That company now plans to launch LT Sport with three new sports channels, one dedicated to football, the second to Olympic sports and the third to motor sports, the newspaper said. The new channels will initially be available only via satellite. The DTT frequencies still belong to Sportitalia.

Mike Charlesworth Acquires Majority Stake in Central Coast Mariners

The Central Coast Mariners FC have announced Mike Charlesworth has become the new majority owner of the A-League team.

In a club statement the Australian soccer side said: “Central Coast Mariners FC are pleased to confirm that all legal documents relating to the change of majority ownership of the Club have this afternoon been executed.

“Effective immediately, anesthetist Mr Mike Charlesworth becomes the majority owner of Central Coast Mariners FC. Mr Peter Turnbull remains as Club Chairman.”

This follows Charlesworth providing a major cash injection into the team last week.

International Fencing Federation Re-Elects Alisher Usmanov as President

The International Fencing Federation (FIE) have announced that Alisher Usmanov has been re-elected as its President at the FIE Electoral Congress in Moscow, cheap Russia. 

Mr. Usmanov who has been FIE President since 2008, ailment will lead the federation for another four year term.

Mr. Usmanov said after the elections: “Today’s decisions lay the main foundations for the development of fencing over the coming years. The Congress has set concrete goals and developed processes to achieve them.

“I am grateful for the delegates’ support for re-electing me as President of the FIE. I consider this decision as recognition of the results achieved so far, unhealthy and above all as an endorsement of my strategy to develop fencing on a global level. We have a lot of work to do and the FIE is facing challenging tasks. I am certain that the 100th anniversary of fencing in 2013 will be a year of success, accomplishments, and the start of a new phase of the sport’s evolvement.” 

The Congress also voted for Sofia (BUL) to be host city of the 2014 FIE Senior World Championships. The 2013 Junior and Cadet World Championships were awarded to Porec (CRO). Varna (BUL) will host the 2013 Veterans World Championships.

The 137 delegates elected the members of the FIE Executive Committee for the next four years as well as the members of the various FIE commissions.

15 Sports Broadcasting Deals of the Week: 05/10/12

1

TVA Sports Signs Broadcast Deal with AHL’s Hamilton Bulldogs

Friday, 05 October 2012

2

Time Warner Cable SportsNet to Air LA Sports for Bright House Network Subscribers

Friday, 05 October 2012

3

USA Today Sports Agree Perform Deal

Thursday, 04 October 2012

4

Cleveland Cavaliers Sign New Mobivity Deal

Thursday, 04 October 2012

5

Football Federation Australia Gain New Radio Partner

Thursday, 04 October 2012

6

Premier Sports Get UK Broadcasts Rights to EHF Champions League

Thursday, 04 October 2012

7

Ten Sports to Broadcast I-League & Federation Cup

Wednesday, 03 October 2012

8

Atlantic 10 Conference Inks Broadcast Deals with ESPN, CBS & NBC

Wednesday, 03 October 2012

9

Seven Network to Broadcast Emirates Australian Open

Wednesday, 03 October 2012

10

 MLB Sign Eight-Year Media Rights Renewal with FOX & TBS

Tuesday, 02 October 2012

11 

KHL Inks ESPN Broadcast Deal

Tuesday, 02 October 2012

12

IJF Select SatLink as Global Content Distribution Partner

Tuesday, 02 October 2012

13

Basketball Australia Expand WNBL Broadcast Deal with ABC TV

Tuesday, 02 October 2012

14

SuperSport Ink New Netball South Africa Broadcast Deal

Tuesday, 02 October 2012

15

SIS to Broadcast Horseracing’s Dubai World Cup

Friday, 28 September 2012

Environmental group raises questions over Munich 2018 bid

An umbrella group of German conservation organisations has withdrawn from a commission evaluating the Munich 2018 Winter Olympic Games bid, saying the plans are environmentally irresponsible.

The German nature conservation ring (DNR) represents 96 environmental groups and has claimed that the bid’s plans to host part of the Games in nearby Garmish-Partenkirchen would damage the environment.

DNR general secretary Helmut Roescheisen said: “We consider, after careful examination of the bid files and two long talks with leading bid representatives, that the hosting of the Games in Garmisch-Partenkirchen with its narrow valleys and its ecologically important areas is irresponsible.

“There is just far too much infrastructure work involved, what with the athletes village, the media village, even the expansion of the skiing slopes, that we just cannot be part of this commission and are dropping out of it.”

Head of the Munich 2018 supervisory board, Michael Vesper, has rejected DNR’s claims, saying: “The vision for an environmentally friendly Games has in no way failed. Quite the opposite.

“This is the the most ambitious environmental concept for an Olympic bid in decades. We will continue working to convince the critics.”

Munich is up against PyeongChang (South Korea) and Annecy (France) to host the 2018 Games. A decision will be made by the International Olympic Committee (IOC) next July.

World Archery Confirms Broadreach Media Broadcast Deal

World Archery has announced an extension to their television rights deal with Lausanne-based global niche-sports rights specialist, doctor Broadreach Media, advice for the Indian subcontinental Asia and Russian territories. 

The renewal represents the first extension of the initial deal signed between the two parties early this year.

In this region, drugs India’s growing strength in archery yielded a haul of 9 medals in World Archery major events in 2013, achieving medal-winning success in all 4 preliminary rounds and finals of this year’s World Archery Cup series.

Tom Dielen, World Archery Secretary General commented: “India is definitely a key market for archery in terms of participation across the country and strong results at the top level. Following on an extensive grass-root program for the last 10 years, they have recently launched a national series of events that gave yet another boost for archery in the country. It is a market where we see a strong potential growth for archery on television and other media outlets. We have been pleased with the expert advice of Broadreach Media since we started our partnership and together we are looking forward to reaching new heights in India and other countries in the region.”

Steven Morris, Director of Broadreach Media Europe said: “Asian broadcasters, particularly those in India, are searching actively for additional sports properties to cricket, that the Indian public finds absorbing.  A key factor of a sport’s engagement potential is its medal-winning success and hence, the emerging talent in India bodes well for World Archery’s continuing growth on the subcontinent.”

The next major World Archery event will be the World Archery Indoor Championships in Nimes, France on 25 February 2014.

Dr. Kang to Step Down as Badminton World Federation President

President of Badminton World Federation (BWF), find Dr. Kang Young Joong, symptoms will not seek re-election to the world-governing organisation’s top post next May.

Concluding last week’s BWF Council meeting in Bangkok, Thailand, the Korean informed fellow council members of his decision to step down after two terms (eight years) at the helm, stating “the time is right for transition now that BWF is in a stable position and on a positive path with good long-term strategies in place”.

Having overseen the advent of the BWF’s increasingly popular World Superseries tour in 2007 with lucrative media-rights contracts; the implementation of the school-oriented “Shuttle Time” development program worldwide; and the start of BWF’s online channel “BadmintonTV”, the president noted he has achieved his objectives, particularly with regards to bolstering BWF’s commercial value. This has allowed the federation to increase its development programs and funding to member associations.

“My goal was to leave BWF in a solid financial position and we have reached that stage. There is even more interest in badminton in our strong Asian markets now, and also throughout the globe, which is ultimately important. We have more players in tournaments and the competition is fierce among organisers to be part of the BWF World Superseries circuit.

“The future looks bright for the BWF and badminton,” said Dr. Kang. “This is the start of a new Olympic cycle and soon a new BWF World Superseries cycle in 2014. We are a well-governed sports body and we are going into elections next year. Our membership needs appropriate time to consider candidates for the presidency.

“Succession and transition should take place when an organisation is doing well – and we are – so this is the right time to signal my intentions and let that process start taking place.”

The BWF President also highlighted the successful staging of this summer’s London Olympics badminton program with every session being “sold out”. Additionally, a record 51 countries participated in the sport, with a best-ever seven nations winning medals. More Olympic badminton matches than ever were also shown, via television and online media.

“Our presentation of Olympic badminton was executed to world-class standards and we must continually strive for that level of professionalism and precision in everything we do,” he said.

Throughout his term, Dr. Kang has stressed the importance of principled management and governance, particularly regarding the BWF constitution which was revised in 2009. At that time, term restrictions were removed for BWF council members, including the president, to ensure the organisation benefited from continuity with many of its critical initiatives.

“These plans and programs were being spearheaded by a number of our talented servants of badminton and we felt the organisation needed their wisdom and experience to continue working towards our goals,” he explained.

“Since the changes in the constitution were made during my term, I must state that these regulations were not set up for anyone’s personal gain. As President of BWF, it has been my duty to safeguard our constitution and not to serve my own interest. This is part of my reason for not seeking re-election next year.”

2013 AFCON CEO signs up for Soccerex African Forum

Soccerex is excited to announce that the CEO of the 2013 African Cup of Nations Local Organising Committee, sale pills Mvuzo Mbebe, will be speaking on the ‘Delivering the Cup of Nations; Hosting Africa’s Premier Football Event’ conference session at the Soccerex African Forum in Durban, 23-24 October.

The African Cup of Nations is the premier football event in Africa and provides its host nation with a variety of logistical and sporting challenges to face. In this session, Mr. Mbebe, along with other industry experts, will examine the challenges faced by the organising committee, looking specifically at the preparations for next year’s tournament. With the draw of the tournament taking place on the evening of the last day of the African Forum, this session will be of huge interest and importance to all of the attendees.

Mr. Mbebe is a former senior executive within the SABC media group and has a substantial background in the business of sport, currently serving as secretary general of the Supreme Council for Sport in Africa (SCSA). He was the first Chef De Mission of the South African team to attend the All Africa Games in 1995, part of the management team for the first South African teams to attend the Commonwealth Games in Victoria in 1994 and a director for the 7th All Africa Games Organising Committee in 1999.

Speaking on Mr. Mbebe’s involvement, Soccerex CEO Duncan Revie said:

“It is fantastic that Mvuso has decided to speak at the Soccerex African Forum. As CEO of the 2013 African Cup of Nations he will be able to provide an expert analysis on South Africa’s preparations to host the tournament. With the draw taking place on the evening of the last day of the Forum, the session will bring together all of the federations and coaches from across the continent.”