MLB Extends its Partnership with Rogers Communications

Roger Communications has renewed its partnership with Major League Basketball (MLB).  

This announcement follows a 12-year deal with The National Hockey League (NHL) that Rogers made just a week ago. 

The extended contract between Rogers and Major League Basketball will see eight-year multiplatform broadcast rights extension with MLB, MLB Advanced Media and Sportsnet through to 2021. 

The terms of the partnership will also give exclusive coverage of the 2014 Baseball Hall of Fame election today. 

MLB Network who are committed and dedicated to all things baseball were launched today on Rogers. 

This is the first time the network is available in Canada. 

David Purdy, Senior Vice President at Rogers Communications said: “At Rogers, we are committed to providing Canadians access to world-class sports. We live and breathe baseball, and continue to be the multiplatform Blue Jays destination for fans.” 

He added: “We are thrilled to launch MLB Network for the first time in Canada; our customers will experience even more premium baseball action and analysis than ever before.” 

Tim Brosnan, Executive Vice President, Business, Major League Baseball commented: “Baseball’s popularity throughout Canada continues to grow, and this deal is a reflection of the demand we hear from fans across the country for more baseball content.”

Havas Appoint Uwe Alten as Managing Director of Havas Sports & Entertainment Germany

Havas Sports & Entertainment (HS&E) have announced the appointment of Uwe Alten as Managing Director for the network’s office in Frankfurt.

Alten brings over 20 years of experience in consumer engagement and live events internationally across sports and entertainment.

ailment sans-serif; font-size: 10pt;”>He joins the network from Sports Rights Solutions where as a shareholder he provided strategic consulting for brands and rights holders. Prior to this role, generic he was Managing Director at Schmidt und Kaiser/GMR, see working on activations around several FIFA World Cup, UEFA Euro and Champions League Competitions.

Alten has worked for a host of brands including Mercedes, Allianz, Wella, Opel, Audi, Hyundai, Kia, and The Coca-Cola Company, among others.

His expertise and understanding of fan communities around sport and entertainment will help strengthen and develop HS&E’s offer in the German market, where the agency has been operating since 2007, delivering award winning projects for a variety of clients including Sparkasse, Hyundai, Kia, Puig and Lacoste.

Alten said: “I am thrilled to be joining HS&E and look forward to growing the brand engagement capabilities of the global network in Germany. It is an award winning agency, who picked up a Cannes Lion in 2012 among other awards, and whose compelling and innovative communications solutions brings value to clients.

“I am excited to build on the success of such a dynamic and passionate team.”

Speaking exclusively to iSportconnect, Alten added: “Germany is a very mature sponsorship market in all aspects. Sports is the main driver and with the success and financial stability of the German Bundesliga and the passion in Germany for a wide range of sports, there are plenty of opportunities to look into.

“Furthermore the increase desire for music from the consumer side and the potential to reach them through digital communication opens new doors for discussions with clients.”

When asked what 2013 holds for Havas, Alten told iSportconnect: “There are a wide variety of initiatives. Clearly we have a lot of business opportunities with our Havas sister agencies to develop the consumer engagement of their clients, as a lot of briefs in the communication market involve experiential projects.

“In addition we want to be recognised by the global German players as a resource to help them internationally, as we have the global footprint, cultural knowledge, and the experience. As a global market leader, we can design and implement engagement solutions for brands across borders, more than any other agency.”

Lucien Boyer, President & Global CEO, HS&E added: “Having someone of Uwe’s calibre at the helm of our German team reflects our ambition for this market. Uwe will benefit from the resources and backing of our global network of 35 offices in 20 countries to deliver insight-led and creative campaigns for important German and international sponsors.

“In a mature marketplace where competition is high, I am confident that Uwe’s leadership and vision will take our German business to new heights.”

Sven Traichel, CEO, Havas Media Group Germany went on to add: “We are delighted that Uwe is joining HS&E to develop the German offer and build on the structure that we have successfully set up over the last years.

“With his experience, I am sure that he will expand the scope of our services further and continue to create integrated solutions for our clients, as well as winning new business and building synergies throughout the Havas Media Group in Germany.”

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Bet Butler Launches Club-Branded Betting Websites & Mobile Apps for Football Fans

Concierge betting service Bet Butler has announced the launch of club-branded betting websites and mobile apps for over 80 Football League and Premier League clubs.

Each site and mobile app will offer supporters of their club the best available odds from more than 60 different bookmakers without the need to open multiple accounts. The service will also enable betting fans to support their club financially, viagra with clubs earning their share of cash based on winning and losing bets.

With over 80 clubs involved and millions of fans spanning The Football League and Premier League, each fan could make a significant contribution to club finances.

Fans can also benefit from Bet Butler’s brand new sign-up promotion, which offers a £25 voucher to spend at participating clubs when new customers place five £10 bets at odds of even money or bigger.

Official Bet Butler ambassador Neil Ruddock, commented on the launch, “The new service on offer from Bet Butler will be right up any football fan’s street. Bet Butler wins when you win, plus you know you are getting top odds and your club is having a slice of it too – result!”

Chris Bell, Chairman of Bet Butler, added: “We’re delighted to offer the fans of so many clubs a service that benefits both the clubs and their supporters. It is a marvellous endorsement of our unique technology which will offer the fans consistently better odds, but also deliver an important revenue stream for their club at the click of a button.”

Fans can log on to the following website to find their club’s brand new betting website: https://landing.betbutler.co.uk

England 2018 bid chief executive floats Fifa reform proposal

England 2018 bid chief executive Andy Anson has called on the world’s major football associations to come together and put Fifa under pressure to reform.

England spent £15m (US $23.6m) on its 2018 World Cup bid, but attracted just two votes. “It might be time for big countries – the US, Australia, Spain, ourselves – who feel this has been handled badly, to make our opinions felt,” he said.

“If anyone is going to do it now is the time and we should act quickly,” Anson told Radio 5 Live’s 606 show

England crashed out in the first round of voting on Thursday after gaining only the votes of Englishman Geoff Thompson and one other Fifa Executive Committee member, with Russia winning the right to host the 2018 competition.

Australia fared even worse than England in the contest to stage the 2022 tournament, picking up just one vote in Zurich.

“We’ve talked to the Spanish, American and Australian bid teams and there is a lot of anger there,” added Anson.

“Australia spent $40m of government money on their 2022 bid and they have been left frustrated, while the US also still can’t believe that they lost out to Qatar in the same vote.”

Anson wants to see the World Cup voting process widened to include Fifa’s 208 national football associations, rather than be decided by the organisation’s executive committee.

“There are number of executive committee members that have been on it for 25 years and that is never a healthy scenario,” said Anson.

“Maybe it is time to look at having term limits of four to eight years,” he added, referring to how long members should sit on the ExCo.

“It feels like a brotherhood that has been together for a very long time and are incredibly protective of this cushy nice life that they have. People move in or out very infrequently and they have no desire to change.

“It would be nice if something happened within Fifa, but making that happen requires 105 members to make any significant change so it is a really tough task.”

Anson was barely able to contain his frustration that England’s technical bid – widely viewed as the strongest of the 2018 bidders – appeared to carry so little weight with Fifa’s ExCo members.

“The whole technical process is flawed. We spent £3m on our bid book, but the books weren’t released until two weeks before the vote and that gave nobody time to digest them.

“They were supposed to have been released in September but it was lost in the noise of the last two weeks of campaigning. We’re pretty sure only three people asked for the full bid book and looked at it.

“We’ve been told they some didn’t even read the executive summaries, but just looked at the risk matrix.”

And Anson questioned whether it was worth nations like England and the US bidding for future tournaments.

“It’s going to be 50, 60, 70 years before we have the World Cup again. That would be sad because it would be an amazing event.

“No-one cares about football as much as England and it’s sad that we’re not even getting close to having a World Cup here.

“The process needs to be more clearly defined in terms of what FIFA is looking for.

If we’d known the defining factor is that going to new frontiers is going to be 90% of the decision and only 10% down to whether it would be a good WorldCup, if we’d known it was going to Russia or Qatar, or in the future China, we’d probably never have bid.”

Former IMG Consultant Kevin Ring Joins PGA of America as Chief Marketing Officer

Kevin Ring, who served as both a vice president at IMG Consulting and managing director for IMG’s Golf Consulting practice, has been named Chief Marketing Officer for The PGA of America.

Ring, who will report directly to PGA Chief Executive Officer Pete Bevacqua, will oversee the Marketing, Creative Resources, Research and Communications Departments. He is charged with developing and managing integrated marketing plans for The PGA that are designed to grow the Association’s assets.

The integrated plans encompass PGA member awareness, services, growth of the game and Championships. Ring will implement critical Golf 2.0 goals and initiatives into a broader marketing and commercial strategy. He also will develop a brand communication strategy that aligns with the goals of the Association, while creating new events and campaigns that enhance membership programs. As well, Ring is responsible for strategically positioning The PGA’s commercial assets, including its Championships, meetings and ancillary events, to market the organization and its brand globally.

At IMG, Ring negotiated partner-level sponsorships with The PGA of America, United States Golf Association and the R&A. He also managed the global business for blue chip clientele, including Chevron, KPMG and Thomson Reuters. Ring also created strategy, marketing and activation plans for clients associated with Major League Baseball, the United States Tennis Association and Formula One. In addition, he represented the Cleveland Indians in its sale of ballpark naming rights to Progressive Insurance.

“Kevin Ring has an incredible depth of consulting and marketing experience that reaches from the golf industry to some of the most recognizable client names in sports and business,” said Pete Bevacqua, Chief Executive Officer of The PGA of America. “We are delighted that he will steer The PGA’s Marketing programs, in order to drive heightened awareness to our brand, and ultimately, the PGA member.”

Ring began his career at IMG in 2000, working as a digital project manager for U.S. Soccer and Philips, where he developed and integrated the digital sponsorship strategy for both organizations’ 2002 World Cup Soccer platforms. Prior to joining IMG, Ring served as the assistant director of Communications for the Olympic Regional Development Authority (ORDA) in Lake Placid, N.Y. In that role, he was responsible for media and government relations, as well as managing press operations and communications strategy for events, such as the Winter Goodwill Games and the ESPN Great Outdoor Games.

Ring has earned both a Bachelor of Science and Masters in Business Administration from Southern New Hampshire University, in Manchester. He will begin working in Palm Beach Gardens, Fla., on February 18.

In addition to naming Ring as Chief Marketing Officer, The PGA of America promoted Kevin Carter to serve as its new Chief Business Officer. He will head the Broadcasting, Merchandising and Business Development Departments. Carter has overseen The PGA’s Business Development Department since 2006, as senior director, and recently as managing director. Carter has steered The PGA’s continued relationships with an extensive list of sponsors, partners and licensees, including Official Patron sponsorships with American Express, Mercedes-Benz and OMEGA.

Christine Garrity, who has served as The PGA’s managing director and general counsel since 2006, and has been a staff member of the Association since 1990, was also promoted to the position of Chief Administrative Officer & General Counsel. She will oversee the legal, governance, government relations, special events, and diversity and inclusion operations of The PGA. Garrity and Carter will also report to Bevacqua.

“I am proud to announce the promotions of both Christine Garrity and Kevin Carter, who have received well-earned advancements to the roles of Chief Administrative Officer and Chief Business Officer,” added Bevacqua. “They will all serve as key leaders in the new PGA of America.”

Partners Renew Support for SportAccord Convention 2013

SportAccord Convention announced today that all three Gold Partners from the 2012 event in Québec City ? Contemporary Group, herbal Macau Sport Development Board and Sport Event Denmark ? have renewed their agreements for the 11th annual SportAccord Convention in Saint-Petersburg from May 26-31, 2013. 

“The continuing loyalty of our partners is one of the best indicators that our event delivers value for the companies that attend,” said Nis Hatt, SportAccord Convention Managing Director. “We are very proud of the ongoing vote of confidence that our partners give us from year to year.” 

Event Management specialists, Contemporary Group, which has been involved in delivering some of the largest and most complex sports events around the world, will participate as Gold Partners for the ninth consecutive year.  “The group’s global events company, Contemporary International (CI), is proud to be an Official Supplier of Event Services to Sochi 2014 and we believe the SportAccord Convention in Saint-Petersburg will provide a unique chance for us to build our profile and relationships in this important market”, said CI President Stephen Mirabile. “No other event gathers together the decision makers from multiple rights holders in the same numbers or in a better setting as SportAccord Convention.  The event delivers quality on every level and we look forward to our participation as Gold Partners again in 2013.” 

Macau Sport Development Board has seen its profile as a host of international events rise significantly as a result of its six-year Gold Partnership with SportAccord Convention, with recent events including 31st OCA General Assembly and FIVB World Grand Prix. Vong Iao Lek, President of Macau Sport Development Board, commented: “SportAccord Convention is a very important event for us. It allows us to build relationships with International Sports Federations as well as providing us with a platform to communicate how we are promoting health, activity and well-being in Macau, using sports events as an inspiration for our population.” 

Sport Event Denmark is a leader in bidding and hosting sports events and has over the years initiated several game-changing aspects to events. Sport Event Denmark is Gold Partner of SportAccord Convention again in 2013 and has been a Partner for 10 years. “We see it as a great opportunity to stay in contact with our international network, exchange ideas and engage in the discussions on sport event management,” said Lars Lundov, CEO of Sport Event Denmark. “Our efforts have been focused on adding value to international events. For example the IAAF World Half Marathon 2014 in Copenhagen will for the first time include a mass participation race with 25,000 entries – out of which we only have 5,000 left for international participants – the rest is sold out. This requires more resources but the return is much higher in terms of the promotion of the sport for the International Federation whilst also developing participation in sport in Denmark.” 

Details of all confirmed partners and exhibitors can be seen online at www.sportaccordconvention.com

SportAccord Convention 2013 will take place in Saint-Petersburg at the Lenexpo Exhibition Complex. 

A discounted delegate rate is in effect for those booking their places before the end of the day (CET) on Thursday 31 January via the website www.sportaccordconvention.com

Contact alex.ross@sportaccordconvention.com to learn about promotional opportunities at SportAccord Convention 2013 or for more information, visit www.sportaccordconvention.com.

Sony Six Obtains Broadcasting Rights to Australian Open

Indian sports channel Sony Six which is owned and operated by MSM India announced that is has acquired the TV rights to broadcast Australian Open. 

The exclusive rights enable Sony Six to show the Australian Open tennis championship from 2015 to 2019. 

Sony Six currently own rights to broadcast Indian Premier League (IPL) cricket, capsule UEFA Euro 2016 football finals, patient Qualifiers for UEFA Euro 2016 and the European qualifiers for the FIFA World Cup 2018. In addition, sale ed it airs NBA action, the Ultimate Fighting Championship (UFC) and TNA. However this is the first time that they have obtained a Grand Slam tennis event. 

Craig Tiley, CEO, Tennis Australia and director of the Australian Open said: “MSM presented a compelling proposition and demonstrated a commitment to promote the event and the sport of tennis in India which continues to cement our position as the Grand Slam of the Asian-Pacific.” 

Prasana Krishnan, EVP and business head, Sony Six commented: “This acquisition signifies another endeavour by Sony Six into bringing diverse sports offerings for its viewers. The Australian Open is seen as the paramount opener to the Grand Slam competitions and we are proud to have this prestigious event in our bouquet of international sports content.”

iSportconnect and Management Forum Agree Partnership For Second Year

pills sans-serif; font-size: 11pt;”>Following on from last year’s success, drugs iSportconnect are delighted to announce an event partnership with the Annual Conference on International Sports Law 2013.

sale "sans-serif"; mso-fareast-language: EN-US;”>iSportconnect the world’s leading sports business platform will become official social media partners for the event taking place at the home of Chelsea Football Club in London on the 28th February 2013.

Following a presentation on the important developments from the preceding 12 months, a panel of experts from the sports industry will consider the key legal and business issues in four separate panel sessions on Integrity in Sport, Digital/Social Media in Sport, Doping in Sport, and Making Sport Pay.

Management Forum’s Marketing Manager Nick Pycraft said “The International Sports Law Conference attracts a global audience keen to hear the opinions and insights of our panel of sports industry experts. We are therefore pleased to be working with iSportconnect again, as delegates are able to discuss the issues pre- and post-conference in our Annual Sports Law Conference group on the iSportconnect website, adding to the conference experience.

iSportconnect’s Marketing and Partnership Manager Xavier Cureau added “The International Sports Law Conference draws in some big names and has proven to be a top class event, so it is great to be working with Management Forum again and hopefully we can continue to develop the relationship between iSportconnect and Management Forum.”

About iSportconnect

iSportconnect is an exclusive online platform that brings together thousands of sports business professionals worldwide.

The site provides news, market data and analysis, columns and features, forums, listings of events and jobs and great opportunities for online networking.

There are no introductory fees and no limits on communication.

The site is complemented by events where attendees can network face-to-face and discuss relevant topics with a panel of experts.

About Management Forum

Now entering its 30th year, Management Forum has built its reputation on providing the highest quality conference, seminar and knowledge-based experiences around the world. The latest updates on key issues and new areas of importance are covered by speakers from regulatory authorities, industry and academia. The same expert speakers are also used to deliver the same high standard of experience for in-house training. Management Forum also provide event management services to relieve organisations of the stress of organising and administrating their own events. For more information, visit www.management-forum.co.uk , e-mail info@management-forum.co.uk or tel. +44 (0)1483 730071.

Televisa Signs Deal to Broadcast 2014 and 2016 EHF Euros

For the first time since 1994 there will be full live coverage of the 2014 and 2016 EHF Euros broadcasted across Latin America by Televisa.

Infront Sports and Media announced today that were teaming up with the Latin broadcaster, here Televisa Networks (a subsidiary of Grupo Televisa) to televisethe competition..

The Live coverage as well as delayed matches and highlights will play over a number of Spanish speaking Latin American countries including, unhealthy Argentina, order buy | Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, Venezuela, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Mexico on an exclusive basis, as well as Aruba, Barbados, Curacao, Guyana, Suriname and Trinidad and Tobago on a non-exclusive basis.

Fernando Howard, Managing Director at TDN confidently stated that he has “no doubt the EHF EURO will become a hit with Latin American viewers; it is one of the fastest sports worldwide and this agreement enhances our programming, bringing top-level handball to new and keen audiences.”

Stephan Herth, Executive Director Summer Sports at Infront predicts that this new contact and friendship “will further boost both men’s and women’s handball globally.”

50 Sponsorship Deals of the Week: 07/12/12

1

Chelsea Secures New Japanese Financial Services Partner

Friday, 07 December 2012

2

STX to Supply NCAA Lacrosse Championships

Friday, 07 December 2012

3

JLT Group Co-Sponsors Rapha Condor Cycling Team

Friday, 07 December 2012

4

San Jose State Retains Berger Lewis Partnership

Friday, 07 December 2012

5

Volvo Renews Dun Laoghaire Regatta Sponsorship

Friday, 07 December 2012

6

Falken Renews AMA Supercross Sponsorship

Friday, 07 December 2012

7

Casco Sponsors World Cycling Centre

Friday, 07 December 2012

8

Stena Extends Match Cup Sweden Sponsorship

Friday, 07 December 2012

9

Westfield Health to Sponsor Rotherham United’s New York Stadium

Friday, 07 December 2012

10

 Marine Travel Remains Official Travel Partner of Clipper 13-14 Round the World Yacht Race

Thursday, 06 December 2012

11

 Abu Dhabi Secures Historic Partnership with WRC’s Citroen Racing

Thursday, 06 December 2012

12

 Exclusive: NFL UK Already on the Hunt for New Sponsors for Wembley Games

Thursday, 06 December 2012

13

 Tradestaff to Title Sponsor 2013 World Softball Championships

Thursday, 06 December 2012

14

 Commonwealth Bank to Sponsor KFC T20 Big Bash League

Thursday, 06 December 2012

15

 HotelPlanner.com Partners with 2012 New Era Pinstripe Bowl

Thursday, 06 December 2012

16

 Yas Viceroy Named Official Hotel Partner of Mubadala World Tennis Championships

Thursday, 06 December 2012

17

 Rajasthan Royals to Open New Cricket Development Centres after New Deal

Thursday, 06 December 2012

18

 DHL Becomes Major Sponsor for IndyCar’s Ryan Hunter-Reay

Thursday, 06 December 2012

19

 Matco Tools Renews Don Schumacher Racing Sponsorship

Thursday, 06 December 2012

20

 Shop-Vac Continues Associate Sponsorship of FLW into 2013

Thursday, 06 December 2012

21

 Alpari Sponsors BlackMatch Racing Team

Thursday, 06 December 2012

22

 SAP Becomes Official Technical Partner of Extreme Sailing Series

Wednesday, 05 December 2012

23

 Infinite Labs to Sponsor Four MMA Fighters

Wednesday, 05 December 2012

24

 Ford Named Official Car & Truck of Lucas Oil Pro Motocross Championship

Wednesday, 05 December 2012

25

 Warrior Sports Becomes Official Kit Supplier to Sevilla

Wednesday, 05 December 2012

26 

Wonderful Pistachios to Sponsor Pacquiao/Marquez Bout

Wednesday, 05 December 2012

27

Gilbert Renews Sponsorship’s with Emirates Western Force & RugbyWA

Wednesday, 05 December 2012

28

Toyota to Sponsor Nascar Races at Richmond International Raceway

Wednesday, 05 December 2012

29

Rolex Becomes Official Timekeeper of F1

Wednesday, 05 December 2012

30

ZAMST to Sponsor NBA’s Stephen Curry

Wednesday, 05 December 2012

31

Speedo Extends USA Swimming Sponsorship But Loses Exclusivity

Wednesday, 05 December 2012

32

ACN to Sponsor Bronko Nagurski Football Award

Wednesday, 05 December 2012

33

Fitness First Sponsors NRL’s Cronulla Sharks

Tuesday, 04 December 2012

34

Wish Communications to Sponsor Castleford Tigers Stadium

Tuesday, 04 December 2012

35

Fuzzy’s to Title Sponsor IndyCar’s Triple Crown

Tuesday, 04 December 2012

36

USA Field Hockey Extends Asics Sponsorship

Tuesday, 04 December 2012

37

EFG International to Title Sponsor Gulf Sailing Event

Tuesday, 04 December 2012

38

PepsiCo to Title Sponsor V8 Supercars’ Ford Performance Racing

Tuesday, 04 December 2012

39

Rapala USA Renews FLW Sponsorship

Tuesday, 04 December 2012

40

Marouane Felliani to Endorse Warrior Brand

Monday, 03 December 2012

41

Suzuki Malaysia Could Sponsor Harimau Muda A Squad

Monday, 03 December 2012

42

AT&T to Replace HP as Title Sponsor of Byron Nelson Championship

Sunday, 02 December 2012

43

ASB Becomes Official Court Partner of Professional Squash Association

Sunday, 02 December 2012

44

Nikon to Sponsor 2012 FINA World Short Course Championships

Friday, 30 November 2012

45

Kinetica Sports Becomes Official Nutrition Supplier of Bradford Bulls

Friday, 30 November 2012

46

New York Life Extends Hofstra University’s Athletic Department Sponsorship

Friday, 30 November 2012

47

Cardo Systems to Sponsor Cyclocross Race at CXLA Weekend

Friday, 30 November 2012

48

McDonald’s Named Official Restaurant Sponsor of NFL

Friday, 30 November 2012

49

Roger Federer Sparkles with Moet & Chandon Sponsorship

Friday, 30 November 2012

50

Glasgow 2014 Venue The Hydro Gets Heineken as New Beer Supplier

Friday, 30 November 2012