Yuvraj Singh Signs up with Sports Management Company to Manage Digital Rights
September 19, 2011
Sports management company Sporty Solutionz has signed a deal with flamboyant Indian batsman Yuvraj Singh to manage his digital rights.
This partnership with Sporty Solutionz will enable Yuvraj’s fans to get up close with him. Sporty Solutionz will soon launch Yuvraj’s voice blogs, voice chats with leading Indian telecom companies, which will enable fans to speak to him, chat with him and know more about him and his persona.
Fans relationship with Yuvraj will not only be limited to voice platform. Sporty Solutionz will also launch a dedicated video channel for the cricketer through his very own web and mobile destination. This will offer fans an opportunity to get up close and personal through video content on the cricketer.
Speaking on the development, Yuvraj said, “I am very excited about this partnership. I have always wanted to interact more and more with my fan-base. Now my fans can really see what the real Yuvraj is.”
Sporty Solutionz holds exclusive rights of more than 18 cricketers and many Bollywood stars, a company release states.
Ashish Chadha, Sporty Solutionz CEO said: “The partnership with Yuvraj will give the consumers the best possible choice not only to interact with the favourite cricketer but also to understand their professional and personal relationships.”