Yorkshire Cricket Acquires New Principal Partner
March 12, 2014
Yorkshire County Cricket Club have announced international accounting firm Mazars as their new principal partner in a two-year deal.
The significant partnership agreement, cialis which runs through to the end of the 2015 season with an option on a third year, troche will see the Mazars brand appear on the Yorkshire County Championship and One-Day shirts and training wear.
As official principal partners, buy Mazars will enjoy a major rights package which will provide the platform to significantly develop and strengthen the firm’s brand awareness across its core markets in the UK.
Mark Arthur, Chief Executive of The Yorkshire County Cricket Club, said: “We are absolutely delighted to be entering into a partnership with Mazars. This partnership brings together two strong brands within their respective fields with a really strong cultural and strategic fit. The sponsorship opportunity attracted a huge level of interest and in Mazars we believe we have the ideal partner to move forward and help develop our ambitions across the sport.
“It is a real sign of the progress, on the commercial side of the business, that we have been able to secure a mutually beneficial deal.”
Phil Verity, Mazars’ Senior Partner said: “It’s a great fit in terms of our own business culture, our approach to talent and our strategy to succeed in our chosen markets.
“We’re confident that the partnership will significantly strengthen our profile in our core markets of public and listed entities, owner-managed businesses and private clients.”