Yokohoma Tires Extends NFL Sponsorship of Three Teams

Yokohama Tire Corp. has renewed its sponsorship program with the National Football League’s Dallas Cowboys, Denver Broncos and Baltimore Ravens.

Yokohama’s NFL sponsorship kicks-off with its “Home Team Pride” program, which runs from Sept. 26 to Nov. 6, when consumers can receive a free official replica Cowboys, Broncos or Raven jersey with the purchase of four Yokohama tires from participating local dealers.

Shawn Denlein, Yokohama director of consumer tire sales, said: “As in the past, we expect the program to be a touchdown for our dealers in terms of increasing store traffic and spurring sales.”

The one-year NFL promotional agreements with each team includes Yokohama-branded signage at the teams’ stadiums; pre-game, post-game and in-game spots on their flagship radio stations; in-stadium displays and in-game announcements on the public address system and on LED boards.

“Football is one of the most popular sports in America,” said Denlein, “and we have great success every time elevating brand awareness for Yokohama through our partnerships with the various teams. The response we received last year from the Cowboys, Broncos and Ravens fans was tremendous and we look forward to another winning year.”

Yokohama’s 2011 sports sponsorship programs also include Major League Baseball’s Los Angeles Angels and Philadelphia Phillies and the National Basketball Association’s Boston Celtics and Houston Rockets.