WWE Brings Out New Channels on Social Media Sites
By Community | July 17, 2012
WWE announced that it has established investor-oriented channels on the major social media networks, order including Facebook, Twitter and YouTube.
The objective of this initiative, which is part of our global communications program, is to facilitate a more comprehensive understanding of WWE’s strategy, operations, performance and customers.
“Our perspective is that social media represents a fundamental shift in the way we communicate. We believe that effective communication with investors and analysts includes the use of social media that is focused on that community,” stated George Barrios, Chief Financial Officer.
To-date, WWE has effectively used social media to share our brands with consumers. With more than 72 million Facebook fans, 28 million Twitter followers, and more than one billion videos viewed on YouTube, WWE can be identified as one of the strongest commercial brands worldwide. This effort is intended to replicate such communication with the financial community.