Würth Becomes Official Sponsor of Team China Basketball
April 30, 2012
Team China Basketball has secured worldwide hardware wholesaler Würth as Official Sponsor of the team up to and including 2014.
The agreement provides a comprehensive presence for the company throughout all upcoming preparation games in China, ailment which are to be played against a selection of top level players from the USA in May as well as against the Croatian, impotent Serbian and Montenegrin national teams in June. In addition, abortion the team will play a series of away games in Australia from 5 to 13 June and another set of games in Poland from 20 to 23 July, in preparation for the London Olympics.
As a major worldwide wholesaler, Würth has a full history of sports sponsorship involvement – in the past having been involved with winter sports, football and car racing amongst others. The opportunity with Team China Basketball provides an entry point into a key sales market for the group with product category exclusivity amongst a comprehensive package of rights that guarantees a strong presence at the games. Rights include exposure in camera view such as advertising on rotating boards and other on-site branding and activities, logo integration on all print materials and website, promotional, PR and hospitality activities, the right to use Team China images, logo and designation for promotional purposes as well as additional opportunities for franchising.
Dieter Münch, Würth Group Marketing Director, commented: “Team China’s spirit and perseverance are the core values that Würth Group has been following and promoting, aligning our brand in a common pursuit, striving for the same goal – excellence. The Chinese Men’s Basketball Team and the Würth Group are ideal partners, through this alliance we hope to achieve a win-win situation.”
Chief Operating Officer of Würth Group China, Christoph Ladurner, said: “The Würth Group is the world market leader in the field of assembly and connecting parts. In its 67 years of development, it has been a loyal supporter of sports. Its cooperation covers football, winter sports and car racing. The company believes that China is a market with huge potential and the Group is very confident about its development in the region. This cooperation with the Chinese Men’s Basketball Team is just the beginning in terms of our support for the development of sport in China.”
The men’s team also includes sponsos: TCL Corporation (electronics), Sohu (portal website), PPTV (video website), UPS (express and logistics), Nike (sports clothing and foot ware), Zhujiang Beer, Blue Sword (mineral water), Jinliufu (Liquor), McDavid (sports medical products), Kang Zhi Wei (food manufacturer), Carpoly (chemical group), Arrow (ceramics), Zhongwo (nutrient beverage) and Leshi Internet.
by Ismail Uddin