WTA launches new online fantasy game – ‘Fan engagement is at the heart of what we do’
By Shantanu Srivastav | January 24, 2018
The Women’s Tennis Association (WTA) has launched a new a free-to-play fantasy game called the Porsche Race to Singapore Challenge.
The online game allows fans to pick their WTA fantasy tennis teams throughout the 2018 season. WTA Fantasy Tennis is available now on desktop and mobile devices directly.
Fans can join by playing in the Porsche Race to Singapore Challenge which will bring tennis fans from around the world on the WTA journey and position them closer to the action than ever before.
WTA CEO and chairman Steve Simon said: “We are excited to bring WTA Fantasy Tennis to tennis fans all over the world to test their skills and show their knowledge of the game, involving them in the sport like never before.
“Fan engagement is at the heart of what we do at the WTA, and the Porsche Race to Singapore Challenge will add a new dimension in how fans can access women’s tennis and be part of the exciting WTA story throughout the season.”
Oliver Eidam, director brand partnerships & sponsoring at Porsche AG said: “Women’s tennis is continually growing all over the globe. At the same time, the element of fantasy is becoming an increasingly important factor across all sports, within the fan base enhancement process.
The Porsche Race to Singapore Challenge is another important building block in our successful partnership with the WTA and offers fans the chance to maximize their passion for women’s tennis, being part of an attractive competition. It intensifies their bond with the WTA and the players over the course of the whole tennis season.”