WPP, Bruin Sports and Cleveland Cavaliers Owner Join Forces to Forge Capital Ventures

Communication services company WPP, sales media, sports, marketing and branded lifestyle venture Bruin Sports Capital and Dan Gilbert, owner of NBA franchise the Cleveland Cavaliers, have teamed up to agree a a strategic partnership with Courtside Ventures.

Wih the backing of WPP and Gilbert, Courtside Ventures will invest $35m to support innovative technology disrupters across sports and media that have the potential for broader applicability across other markets.

Full story HERE.