Making Waves – World Surf League Partners With Hurley To Enrich Fan Experience
By Shantanu Srivastav | April 10, 2018
The World Surf League (WSL) and surf brand Hurley have announced a new partnership for the 2018 WSL Championship Tour where they will collaborate on five of the 11 scheduled events to help enrich the surf-fan experience.
The WSL and Hurley further plan to expand the “Hurley Surf Club” concept to other key global surf communities.
Hurley will partner with the WSL at five key Championship Tour locations: West Australia at the Margaret River Pro; Brazil at the Oi Rio Pro; Bali, Indonesia at the Corona Bali Pro in Keramas; Tahiti at the Tahiti Pro Teahupoo; and California at the Surf Ranch Open. Hurley will be the presenting sponsor of both Bali and Surf Ranch, with Hurley Surf Club activations at all five venues.
“At Hurley, we are always striving to create product and experiences that help people have more fun in and around the water. This is what our new partnership with the WSL is all about,” said Hurley Chief Marketing Officer Jeff Hurley.
“Rather than sponsoring one event for a week or so during the year, we are excited to partner with the WSL in a bigger way throughout the year by helping young surfers around the world have fun, get better and make a positive impact in their community.”
“The Hurley Surf Club will be a great opportunity to make our Championship Tour events even more special for young surfers around the world,” said Sophie Goldschmidt, WSL chief executive officer. “Through Hurley providing exclusive access to the pro surfers and legends, we aim to inspire the next generation of surfers.”