World Rallycross Appoints WTF1 As Digital Media Partner

World Rallycross has appointed WTF1 as their digital media partner to engage millennials.

Along with publishing exclusive post-race content from each World RX event, the social media platform will attend a number of races to create exclusive rallycross content for the brand’s hugely-popular channels.

Founded in 2010, WTF1 is one of the fastest-growing media brands in motorsport, with over 800,000 followers and 12 million monthly video views across social platforms.

Jessica McFadyen, Head of WTF1, said: “WTF1’s vision has always been to serve and connect with a new generation of motorsport enthusiasts who engage purely on social media. We’ve long championed series’ that put fans at the heart of the action, and World RX certainly does that. By giving our audiences access to exclusive content across our social pages we hope to enable more people to enjoy all that World RX has to offer this season.”

Paul Bellamy, World RX Managing Director for IMG, said: “With the first ever Speedmachine festival taking place at Silverstone this weekend we’re already reaching a wider audience of fans, and our new partnership with WTF1 will only increase that further. WTF1 has a really refreshing way of delivering its online content to its large audience and we can’t wait to work with the WTF1 team throughout the year.”