World Karate Hits A Million Followers
By Community | April 17, 2019
The World Karate Federation now has over one million followers on social media.
The official social media channels of the WKF hit the one million mark across its four platforms – Facebook, Instagram, YouTube and Twitter – after registering a growth rate of 588% in only five years.
Since October 2013, the four platforms have maintained steady progress with an average increase of 117% per year as a result of the WKF’s intention to make Karate international events accessible to fans all around the world.
WKF President Antonio Espinós said: “Social media represents the main component of our communication strategy. We have reached this milestone by creating engaging content. Also, we have made an effort to offer fans the possibility of following the Karate events to the minute while highlighting the great achievements of our top athletes.”
The growing popularity of WKF’s social media channels was recognised on the 2018 Olympic sports social media ranking presented by Burson Cohn & Wolfe. According to this report, the WKF was ranked the third-most effective Olympic sports federation on YouTube. The WKF is also classified as the eighth most subscribed Olympic sports federation on YouTube.
On Facebook, the WKF is the Olympic sports federation with the best ratio of users’ review and rates scoring 4.8 out 5 with nearly 2000 reviews.
Two posts of the WKF on Instagram were among the top-20 most-watched videos of all the Olympic sports federations in this platform.