World Cricket Business Forum First Day Considered a Success

September 14, 2011

sale helvetica, adiposity sans-serif;”>Held at the Royal Garden Hotel in London, the World Cricket Business Forum’s first day was a great success. The Forum brought together over 150 cricket business professionals from 5 different continents.

The conference kicked off with opening speeches from Haroon Lorgat, CEO of the International Cricket Council and David Collier, CEO of the England and Wales Cricket Board.

The opening panel session focused on strategies for differentiating the three formats of the game, which proved an upbeat assessment of the current health of cricket and its prospects for growth.

The interactive panel was followed by an on-stage interview with South Africa star Hashim Amla, led by Kevin Roberts, Editorial Director from SportBusiness.  Hashim Amla affirmed this positive outlook for the game.  Experts including Sanjay Manjrekar, James Sutherland and Ed Smith all contributed innovative and fresh ideas on shaping the future of the sport.

Outside of the Forum programme, delegates were networking and holding various side meetings in the coffee and refreshment area.

The first day was wrapped up with a cocktail drinks reception where delegates could mingle and network with the exceptional gathering of top cricket industry professionals.

Day two will see presentations from sports outside of the industry, including one from Dan Markham of the NBA. The day will also cover effective sponsorship strategies, a session on maintaining the integrity and spirit of cricket, capitalising on broadcasting through multiple platforms and maximising the exposure of cricket through digital and social media.  The Forum will close with a keynote speech from legendary Australian All Rounder Alan Davidson.