Women’s World Cup Lives Up To TV Expectations

July 1, 2019

U.S. network Fox Sports hit a peak of 8.24 million TV viewers for Friday’s FIFA Women’s World Cup quarterfinal between Team USA and France.

The Americans’ 2-1 victory was the most-watched soccer match on English-language U.S. television since last summer’s Men’s World Cup final.

The audience was up 7 percent from the U.S.-China quarterfinal in 2015, according to the Hollywood Reporter.

On Fox OTT, the match drew an average minute audience of 211,000, making it the most-streamed Women’s World Cup match of all time in the U.S.

Across Fox’s digital and social media platforms, World Cup content drew 13 million views and the FIFA Women’s World Cup Now live feed on Twitter posted 1.05 million viewers, more than double the previous record.

In the UK, England’s 3-0 quarterfinal win against Norway drew a record-breaking 7.6 million viewers on BBC, the third time the Lionesses have broken viewing records in as many weeks.

Prior to this summer, the record TV audience for women’s soccer in the U.K. had been the four million who watched England face the Netherlands in the Euro 2017 semi-finals.

BBC said total viewership for the 2019 tournament has already surpassed 22.2 million, well in excess of the 12.4 million record set in 2015 during the Women’s World Cup in Canada.

Audiences have also been high in France, Germany (beaten in the quarter-finals), France and other markets. Read more here.