Women’s Tennis Association Ink Global SAP Sponsorship Deal

August 12, 2013

SAP, a worldwide leader in enterprise application software, has announced a new multi-year global sponsorship with the Women’s Tennis Association (WTA).

Through the agreement, the WTA and SAP will collaborate to transform the sport – aiming to develop innovative solutions to further engage with fans, provide players with the tools to analyze performance and optimize strategy and better service the media. In addition, SAP is now an official sponsor of the prestigious WTA Championships, to be held in Istanbul from October 21 to 27, 2013.

“Through our cooperation with SAP, we aim to provide revolutionary analysis for our fans, players, coaches, and media,” said WTA CEO & Chairman Stacey Allaster (pictured left). “We are thrilled to be teaming with a global, innovative leader like SAP as international companies continue investing in women’s professional tennis.”

“SAP has a longstanding commitment to the sport of tennis, and the WTA provides an excellent platform for SAP to demonstrate this on a global scale,” said Steve Peck, senior vice president, Global Strategic Initiatives, SAP AG. “Our innovative technology is transforming sports and entertainment around the world and we look forward to working with the WTA to help players and coaches to perform at a higher level and engage fans like never before.”

The announcement of the SAP sponsorship expands on the WTA’s continued business success off court with over $200 million in revenue generated for the organization since 2011. The WTA’s sponsorship portfolio continues to grow with six new sponsors in the past three years, including the signing of Xerox as a global partner in February of this year. In addition, Singapore was recently awarded the year-end WTA Championships for 2014-2018 in a record-setting partnership. 

SAP is also the current mobile app provider at the Sony Open tennis tournament, has Ambassador relationships with former U.S. Open champion Andy Roddick and current rising star Milos Raonic, and was the title sponsor of the SAP Open for the last nine years.

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