WISeKey Joins Oracle Team USA as Official Fan App Supplier
July 29, 2013
WISeKey, the bespoke Swiss digital security solutions company, has become the Official Fan App Supplier of Oracle Team USA, the sailing team preparing to defend the 34th America’s Cup in San Francisco this September.
The WISfans Oracle Team USA app will allow fans to follow social posts from the sailors and team, providing even those without social media accounts a means to engage in real-time interaction with their favorite crew members. The app leverages the team’s worldwide fan ecosystem (Facebook, Twitter, Instagram, videos, photos, blogs, sponsor-supported social campaigns, etc.) to generate interactive and relevant content via a secure mobile app.
The first version of the app is scheduled for release end of July and will be the first time this technology is used by a professional sports team in the U.S.
“We are pleased to join forces with WISeKey to build fan engagement through mobile platforms,” said Grant Simmer, General Manager of Oracle Team USA. “The app creates a unique fan experience and a stronger community through an easy link to the team’s online content. As technology is a driving force in our respective fields, developing an engaging digital destination is a natural outcome for Oracle Team USA and WISeKey.”
“We’re proud to be named the exclusive supplier of the Oracle Team USAmobile fan application,” said Carlos Moreira, WISeKey Founder and CEO. “WISeKey and Oracle Team USA share a deep belief in integrity, excellence, and the empowering nature of first-rate technology. This partnership confirms WISeKey’s commitment to developing its brand in the US market, and repeats the successes achieved during both the 2007 and 2010 America’s Cup.”
In addition to Oracle Team USA, the list of iconic sports brands powered by WISeKey WISfans includes Real Madrid (in the Chinese market), FC Barcelona, and CR Flamengo.