Williams F1 Agree Partnership With Unilever

Formula One racing team Williams has signed a new multi-year partnership agreement with the global consumer goods company Unilever, cough beginning in 2015.

Unilever will use the platform of Formula One to further brand awareness for its performance deodorant brand, denture Rexona.

The Rexona logo will appear on the sidepod, erectile front wing and front wishbones of the Williams Mercedes FW37, as well as the team environment and apparel.  

Santiago Iturralde, Rexona Global Brand VP, explains: “As the number one global top performance deodorant brand we are delighted to announce this partnership with Williams Martini Racing.

“Formula One exudes performance and is a captivating sport for millions of our consumers worldwide.”

“The adrenaline, stress, temperature and movement that the drivers, team and fans experience during a Formula One race undoubtedly make them sweat. This is the ultimate torture test for a deodorant – and Rexona won’t let you down,” adds Iturralde.

Additionally Williams Advanced Engineering, the technology and engineering services business of the Williams Group, will be working with Unilever to provide support in the areas of sustainability and efficiency.

Claire Williams, Deputy Team Principal, Williams Martini Racing, says: “We’re delighted to be partnering with a company of Unilever’s global stature in what is a long term collaboration.

“Williams has a history of partnering with consumer brands to elevate their global reach and we will be using the full range of marketing tools afforded by Formula One and Williams to help Unilever and Rexona achieve their goals.

“We both have a commitment to sustainability and we will be sharing Williams Advanced Engineering’s growing expertise in energy efficient technologies to jointly tackle this important issue.”