West Brom and NHS Team Up for Cancer Awareness Campaign

October 15, 2013

West Bromwich Albion has added its backing to a  National Health Service (NHS) campaign lauched today aiming to raises awareness of bladder and kindey cancer symptoms.

The Premier League club hope that its support of the Be Clear on Cancer campaign will help to save lives by raising awareness of one of the major symptoms of bladder and kidney cancers – blood in urine. 

Public Health England have released figures that show more people are being diagnosed with kidney cancer in the West Midlands today, than compared to ten years ago. An average of 370 people in the area die from the disease every year.

West Brom will be piloting thermochromuic technology in the East Stand urinals at the Hawthorns. The heat reactive material will turn red when used, reminding fans to be vigilant for symptoms.

Dr Mark Gillet, Albion’s Head of Medical Services, said: “We’re keen to do everything we can to support the Be Clear on Cancer campaign and help raise awareness of blood in pee as a key symptom of bladder and kidney cancers.

“The message, we hope, is clear. If you notice blood in your pee – tell your doctor.”

Youssouf Mulumbu, West Bromwich Albion midfielder, said: “It’s great that the club is supporting this national bladder and kidney cancer campaign – I’m proud to be part of it.

“Hopefully more people will know that if they notice blood in their pee, it’s time to visit the doctor.”