Watford Signs Bitcoin As Sleeve Sponsor
By Taruka Srivastav | September 12, 2019
The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford this season, as part of an educational drive led by the innovative sports betting brand Sportsbet.io.
The logo is part of a wider campaign to improve awareness around Bitcoin and educate the public on the benefits of using cryptocurrencies. It is led by Watford FC’s primary shirt sponsor, Sportsbet.io, which announced a landmark deal with the Hornets in June.
Justin Le Brocque, Head of Sportsbet.io Marketing, said: “The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support.”
The sponsorship will be crowd-funded, allowing anyone who holds Bitcoin the exclusive opportunity to share in the perks granted to Watford FC sponsors. Contributors can bid for public LED space shown live during matches, use of the Bitcoin box for eight people and exclusive Watford FC merchandise.
“Some of the biggest challenges we, and others like us, face is raising awareness, dispelling common myths around cryptos and educating the public on the advantages and opportunities presented by cryptocurrencies,” added Le Brocque.
“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo we hope this world’s first partnership will create even more buzz around cryptocurrencies.”
Scott Duxbury, Hornets’ Chairman & CEO, added: “Placing the Bitcoin logo on a Premier League shirt is something that challenges the accepted norm. We’re excited about the partnerships and the potential for new global conversations that it could help start for our club.”
Last month, Sportsbet.io announced a pioneering three-year partnership with Watford, marking the first time a company known for blockchain and cryptocurrency expertise had appeared on the front of a Premier League shirt.
The announcement was accompanied by the launch of Sportsbet.io’s ‘Know No Borders’ campaign, which highlight the brand’s commitment to putting players at the heart of the action, no matter their country, sport, team or currency.