Watford FC Adds MoPlay Partnership

English Premier League club Watford FC has signed up mobile betting brand MoPlay to become the club’s new sleeve partner for the season kicking off this Saturday August 11 at home against Brighton. The deal is the club’s largest sleeve sponsorship deal to date (terms were not disclosed).

The MoPlay offer focuses on live in-play experiences for micro moments that matter most across its portfolio of sports, casino and games. A new app provides customers with a fast, simple, personal and secure service.

The relationship with Watford will see MoPlay’s full logo appear on the sleeve of the team’s home shirt, while the brand’s app icon will sit on the away shirt sleeve.

Watford will be working closely with MoPlay to develop activation initiatives in a range of markets and will soon be announcing a number of fan-aimed initiatives.

MoPlay announced a new partnership with Manchester United earlier this week.

“This is an important year for the club, as we strive to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way,” said Spencer Field, Commercial Director of Watford FC. “We are thrilled to have found a partner, in MoPlay, that matches our ethos by looking to disrupt the betting industry by offering its customers a more engaging and enjoyable experience.”

MoPlay CEO Juergen Reutter said: “Securing a shirt sleeve presence in the Premier League, so soon after our launch, is a true statement of intent for the MoPlay brand. We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with.

“Since our first meeting with Watford’s representatives, we’ve been hugely impressed by the club, its authenticity and its ambition. Our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans. Our motto is to #MoveOnUp, and we aim to make that ethos a reality with Watford, on and off the pitch, during the season ahead.”