Redskins Reach Long-Term Retail Deal With Fanatics

The Washington Redskins have agreed a 10-year omnichannel deal with Fanatics.

As part of the partnership, the company will lead all online and retail store operations for the team. The new e-commerce destination, store.redskins.com, will provide all Redskins fans worldwide with an online and mobile shopping experience.

Fanatics will also operate the team’s brick-and-mortar retail locations, including the Hall of Fame store at FedExField and kiosks around the stadium.

Gary Gertzog, Fanatics President of Business Affairs, said: “The Redskins are one of the most iconic, tradition-rich franchises throughout the NFL, and we’re excited to join forces to provide their passionate fan base with a world-class shopping experience that features an incredible assortment of products distributed across several retail touchpoints.”

“Through this new omnichannel offering, Fanatics’ commitment to cutting-edge technology and faster speed-to-market of merchandise will significantly enhance the fan experience for all members of the family.”

Redskins President Bruce Allen said: “We’re excited to team up with Fanatics to offer our fans a superior shopping experience.”

“We know our fans are shopping for Redskins merchandise through a variety of channels, and by emphasizing the strengths of Fanatics, we have the ability to meet their demands, while also positioning our franchise for the next phase of retail.”