Visa Steps Up ‘Make it Epic’ NFL Marketing Campaign
September 11, 2012
NFL sponsor Visa Inc. has marked the kickoff of the 2012-2013 NFL season with the introduction of Visa NFL Fan Offers, ampoule a new program that uses real-time communications to give enrolled Visa cardholders a chance to win exclusive NFL-related experiences as well as receive valuable merchant offers.
The program is a central component of Visa’s new NFL marketing campaign, viagra 40mg Make it Epic, purchase in support of its NFL sponsorship which includes national television and digital advertising, social media engagement, issuer activation programs and NFL team relationships.
Visa NFL Fan Offers was specifically designed to enhance the NFL experience for fans, bringing them closer to the action through a series of epic giveaways. In the Visa NFL Fan Offers Sweepstakes, enrolled cardholders have a chance to win epic experiences ranging from rare access to John Madden’s viewing studio or an NFL coach’s gameday speech, to trips to the Pro Bowl and Super Bowl XLVIII (2014). The program will also deliver timely merchant offers to NFL fans to fuel their passion for the game with discounts on pizza, NFL gear and EA SPORTS™ Madden NFL 13, for example. With Visa NFL Fan Offers, Visa can customize NFL fans’ experience based on their favorite team and enrolled card usage.
“From the casual fan to the football fanatic, Visa is making the NFL fan’s season an epic one across channels and platforms,” said Alex Craddock, Head of North America Marketing, Visa Inc. “With Visa NFL Fan Offers, we’re delivering exclusive and unique opportunities that put fans front and center of NFL football in ways that no other brand can. By providing a tangible benefit, we are able to strengthen our relationship with cardholders as well our merchant and issuer partners.”
On Sept. 9, 2012, Visa introduced the first of three national television commercials that bring to life the epic experiences that NFL fans can win through the Visa NFL Fan Offersprogram. “Interview” features Baltimore Ravens linebacker Ray Lewis as he participates in post-game interviews that would be altogether routine if not for a surprising, pint-sized addition, along with her doting dad, to the reporter pool. “Interview” highlights the first experience available for fans to win via Visa NFL Fan Offers Sweepstakes: the opportunity to interview an NFL player.
In the coming months, Visa will debut spots featuring other once-in-a-lifetime experiences that will be available for fans to win via Visa NFL Fan Offers Sweepstakes: sitting in on an NFL coach’s gameday speech, featuring San Francisco 49ers head coach Jim Harbaugh, and watching an NFL game on a Sunday with Hall of Fame coach John Madden in his infamous viewing studio.