Visa Look to Boost Profile of British Athletes

Visa, an official sponsor of the International Olympics Committee (IOC) is looking to enhance the profile of Britain’s Olympic athletes during its marketing activity ahead of the 2012 Games. Up until the event, Visa will be the official presenting partner of the British team and will look to boost the profile to encourage interest in the athletes progression.

Head of Partnership Marketing at Visa Europe, Colin Grannell stated: “The goal is to make the team famous, to make some of the individuals much higher-profile.”

In their attempts to achieve this goal, Visa will also create competitions that offer the chance to meet and train with athletes in the run-up to the Games. The campaign will be undertaken through digital and social media as well as point-of-sale activity.