Valencia Use Twitter Account as Shirt Sponsor
September 22, 2011
Valencia have taken a bold move in absence of a shirt sponsor by putting their Twitter handle on the front of their shirts.
Valencia decided to take the opportunity for a little self promotion in their match against Barcelona on Wednesday. Valencia are one of the nine clubs in the Spanish Primera without a shirt sponsor this season. This is the first time a top flight club advertised a Twitter account on their kits and with just over 36,000 followers as of today, it seems like they needed to get the word out.
Now that the precedent has been set, it probably won’t be long until a company pays a club to put a Twitter handle on their shirts possibly Valencia itself.