Valencia CF’s New App Is A One-Stop Shop

August 27, 2019

The new app from Valencia CF will enable fans to carry out 100% of their club interactions from food to retail, through mobile technology at Mestalla Stadium, where the LaLiga team hosts RCD Mallorca this Sunday September 1. Enjoy a look at Valencia’s digital transformation via the app on iSportconnect TV.

“On the match day, we will make it possible for fans to order food remotely via the app, picking it up from their bar of choice,” said Keishi Matsuyama, Digital Transformation Director at Valencia CF, who will be a guest speaker at the iSportconnect Lausanne Summit coming up on September 17, 2019

“Based on data about fans arrival or shopping, we will be creating personalised offers and delivering these through the app” he said. “With all data running through the app, we will be able to make even more detailed and personal offers to fans as years go by.”

In the future, this data may influence the price of tickets, as the club plans to work with LaLiga attendance systems and its own fan data to determine exactly who is visiting the Mestalla and when.

“We have already worked out how regularly each fan is visiting, putting them into specific offerings and loyalty pricing brackets based on that, Matsuyama notes. “But as this data becomes richer the offers can become more personal, and the offering and pricing more dynamic.”