Valencia CF: “We are trying to be a trailblazer in LaLiga”
March 26, 2019
On 18th March 2019, Valencia CF celebrated 100 years of existence. It is not a fact that will have escaped visitors to the Mestalla stadium this season, with centenary branding decorating the walls, a centenary-themed mobile application and a special-edition kit worn by the home players. There is even a Valencia centenary aeroplane being flown around Europe and Africa by Air Nostrum.
This is a question that Murthy has focused on since he joined the club a little over two years ago and has led to strategy that prioritises growth at home and abroad.
By placing a focus on the “corporate level,” the President believes that Valencia is now in a stronger position than at any time in its history.
“If you want to build a club that will be big you can’t decide what you are going to do based on what is happening on the field,” he explains. “We have hired a lot of people from consumer or branding businesses which strengthens the way we can plan and execute things 6, 12, 18 months ahead.
“What we have achieved, in a relatively short time, is financial, social and sporting stability.”
